Episode 134: Running Multiple Businesses With A Solutions-Focused Mindset with Sally Branson Dalwood of The Suite Set
In this interview episode, Fiona has a chat with Sally Branson Dalwood, founder of The Suite Set, a small business that provides the information and tools parents need for getting ready to welcome their baby and making packing for hospital less overwhelming. She is also the founder of Sally Branson Consulting, where they specialise in crisis, special situation and reputation management. Get inspired by her solutions-focused mindset in dealing with all the challenges she handles in managing different business.
Topics discussed in this episode:
Introduction
Catching up
What is The Suite Set?
Effects of the pandemic
Working through one's identity
Getting one's self out there for exposure
Finding help thru mentors, books or coaches
Tech tool recommendations
Doing things differently if one could
Most proud moment for The Suite Set
Connecting with Sally
Conclusion
Get in touch with My Daily Business Coach
Connect with Sally Branson Dalwood
The Suite Set
Sally Branson Consulting
Get help, reach out to these organisations that can help you
Episode transcript:
Perfection is the enemy of the good. And so I think about them a lot. So, you know, I muddle along. I'm not a master at any one tool, but I'll muddle along as best as I can to make it as easy as I can. And when I've got the tools to make it even easier to get better at something I will, but in the meantime, I just get it done.
Hello, and welcome to Episode 134 of the My Daily Business Coach podcast. My name is Fiona Killackey. I'm your host, and I'm really excited about today's interview episode. It's with somebody I actually recorded the interview with months and months ago. And finally it's coming out. And I'm really I just I just think this person is amazing. I've never actually met them in real life. But we have become friends of Instagram. And yeah, I just find them very inspiring, incredibly intelligent, and really curious and the type of person that you just feel like you're instantly connected with like you just feel comfortable around them, you feel like curious, and their compassion for the world and just their interest in people just is contagious. So yeah, really excited to be bringing you today's episode.
Before I get stuck in I just want to acknowledge the traditional owners of the land on which I record this podcast. And that is the Wurundjeri people of the Kulin nation, and I pay my respects to their Elders past, present and emerging and just acknowledge that sovereignty has never been seated. And that I am trying in my small way to work in a way that promotes equality for all.
The other thing that I wanted to mention is if you are in lockdown, like many of us are including myself, I know that it is particularly challenging. I know Melbourne is set to take over Buenos Aires soon as the city with the longest lockdown out of everyone around the entire world. And I just guess want to remind you of some places that you may be able to access help. So of course, there's beyond blue, there's Lifeline 13 1114 there is the butterfly foundation. And also you may not be familiar with but there is a line called parent line. So if you are particularly like a small business owner, who is juggling your business, alongside homeschool, perhaps daycare issues as well or challenges with not having daycare or not having, you know, the babysitters or, or kind of other support networks that you have, there is a line from the government - parent line. So you can just look up parent line in your state and find the phone number for that or the email address or the website and get help that way. So don't be afraid to ask for help. These are incredibly challenging times.
And actually, my guest today has also created a bunch of resources. So we will link to those in the show notes. And in speaking of that guest let's just get into it, shall we? So today I am talking to the fabulous Sally Branson Dalwood. And she runs multiple businesses. One which you may very well know is the suite set. And that is a brand that she found it a couple of years ago now. And it's just grown in popularity. I know lots and lots of people talk about it. Lots of people who don't even have kids yet, or who are past that sort of stage in their Parenthood, follow Sally because she's just one of those people that like I said before, just really contagiously curious and amazing and funny and real. And somebody that you feel like is a real kind of champion of women, parents, and people sort of challenged by everything really that's going on right now. But in addition to the suite set, Sally is also the director of Sally Branson Consulting and the co founder at FOMO Alerts, which is an app and we talk about what that is in today's episode. And I think sometimes it can be so, so interesting when you connect with people through their small business on a platform like Instagram, and you have this idea that, like, that's their business, and that's what they do.
And then when you uncover all these other parts to them, it's just, I find it absolutely fascinating. I love talking to people, I think everybody has so much to teach us and my goodness, Sally Branson Dalwood, could teach us a lot about a lot of things. It is just so interesting to just talk with her in this episode today, or anytime really, about her career to date is absolutely fascinating. She has worked for the US government, she has worked for the Australian Government, she has worked such high places. And she's looked after so many PR crises, behind the scenes, huge things that will be all over the news. And you would not know that the brains behind it is Sally Branson Dalwood, who is they're getting, you know, all these different parts of the puzzle in place and creating a solution. That's great for everyone. And that's something that we talk about a bit in this podcast, it's the idea of this sort of solutions mindset that Sally has. And she talks about how that's just part and parcel of her genetic makeup that a lot of people in her family have that idea of, Okay, let's look at a solution, let's not keep talking about the problem over and over and over, let's look at a solution. And maybe the solution is going to look a bit different to how we imagined initially, but we're gonna find a solution. And I think it's because she has that just built into her. And I'm sure it's well, she's quite humble about it. But I'm sure she's also had to keep cultivating that, especially with so many challenges that we've had. But I think because of that outlook on life, and that approach, she is just a really positive person to be around, I think not positive, like toxic positivity, but just a realness about her. And she would be that person that if everything fell out around you, she'd be like, come on, we can do this, we can make this, you know, things are gonna happen, it's gonna be great again, and not in an annoying way in a really compassionate way.
And I think that comes through in all of her businesses, particularly in the suite set. And like I mentioned, that is one of the businesses that she runs. And she founded that a couple of years ago, I think she runs it closely with her partner as well, then she's also a mum to two young boys, who she had 19 months apart, and she came up with the idea for the suite set, largely through her own experience of not being able to find something that would help and solve the kind of stress and the issues of what to pack, when you're going into have a child and how to create your packing in a way that is not just going to be beneficial for the person, that woman having the child, but also for their partner, their family, anyone else that comes in to help in that environment. If you've ever been in it, it is a very stressful environment. Yes, it's beautiful as well. But it is stressful. People are going through things for the first time, you could have a new midwife in there, you might have a new doctor in there, hopefully not too new. But you know, you've got your partner in there, you've got family, maybe your parents are becoming grandparents for the first time. Maybe you don't have a partner, maybe you're doing this by yourself, you've got your best friend, your best friends like oh my god, I don't know how to do this, you yourself as the person who's had the baby is going through so many hormonal changes. And what Sally has created with the suite set is a product that looks simple. From the outset. It looks like Yep, that makes sense. But actually, when it's used, it can just create commerce, it can create a sense of order in a very much chaotic thing that's happening. And that is childbirth. That is it is chaotic, you don't really know what you're doing from one step to the next. And what she's created with this suite set. And she talks about what the products are and how she came up with them is a way to have a little bit of order, a little bit of structure, a little bit of calmness, in what can be a very, very overwhelming stressful situation for a lot of people. As much as it is beautiful. It is also like, plummeting into this new territory that you've never been in before. And suddenly you're responsible for this tiny little person. And yeah, I think anything that anyone can do to make that experience just that bit easier, is welcome in my books, and that's exactly what the suite set too.
But in addition to that, like I said, Sally does run other businesses and she's just an incredible mind. She's a whiz with words. She is just again one of those people you'd want in your corner if anything went wrong and if anything went wrong, because I feel like she would just as well you know, celebrate all the good stuff, as well as walk you through solutions when things are tough. So as many of us are in lockdown, I thought this is a perfect opportunity to share this episode. And if you are somebody who is struggling or challenged in any way and all of us are every single parent out there is challenged in some way, even if they look perfect on Instagram, definitely check out the suite set because even if you're not necessarily in the market for the products that she's selling, Sally also offers so many tips, ideas and tactics, resources for parents, and you know the community that surrounds parents as well. And you can do that by following the suite tip, which is at the suite set one word and it's su i t set. And you can also check out a bunch of resources over at thesuiteset.com. And what you'll do there is find them under journal and that will go through everything from how to bring calm in uncertain times through to you know, homemade goodies that you can create for your kids through to information about, you know, pregnancy and COVID-19 and lots of other really, really great resources for parents and parents to be and the community of people that surround parents as well. That is enough of an intro for me. I'm excited to share my interview with Sally and as I said before, this was recorded many months ago now. So if we are talking about things and it doesn't sound like we're in lockdown, just know it was recorded before the latest round of lockdowns in New South Wales and Victoria. Thank you again, Sally for coming on here and sharing your wisdom. And yeah, I'd love to introduce you if you don't know her already, to Sally Branson Dalwood, the founder of The Suite Set, the director of Sally Branson consulting and co founder at FOMO alerts.
Fiona
Welcome to the podcast. Sally. I'm so excited about talking to you today.
Sally
Now, Fiona, I'm the one who's excited your my business mentor, Instagram crush, podcast course leader. So I'm the one who's super excited. But thank you so much for having me on my favorite podcast. Oh,
Fiona
you're so so welcome. So how are you feeling about life right now?
Sally
Well, fair enough. I'm a genetic optimist. So it's inbuilt in me, my grandmother was an optimist, my mother. So that's my makeup. That's my DNA and my lessons in life. Throughout my career, and throughout my business has been that there's always dilution. So it's a good family outlook to have that there's always solutions. And it's a good business outlook to have as well. And there's always a way forward. That way forward might not look the way we thought it would look. But there is always one step in front of the other. So naturally, I'm an optimist. So I'm always feeling pretty good about life. The other thing I do, every single day, I set my intentions about how I'm going to feel during the day, I don't take a little time to do that. It's a practice that I have, as a word suggests practice. So My take is all about how my mindset is moving forward.
Fiona
Oh, I love that my dad was an optimist. And it's a really great thing to have in your family, somebody who's constantly like, let's find the solution. Let's not keep talking about the problem, which is an amazing way to run a business as well. So good on you. I would love to be more of an optimist. I am somewhat but definitely not at your level.
Sally
Now I think there's a thing and that doesn't mean to say I don't have days where things aren't as golden and rising slowly as I can be. It's active work to be glowy. And to be able to miss this oil even when it is makeup. So for me on a business podcasts like yours, Fiona, writing down intentions and trying to be optimistic solutions based is actually a business practice, and something that it's important to think about each day.
Fiona
For sure. So that leads on perfectly to my next question, because all of your businesses seem to be very much solutions focused. And so can you talk about kind of the businesses that you have people would have heard me in the intro talk about The Suite Set. But yeah, I'd love to know, I guess what The Suite Set What is it? Why and when did you start it? And then what are the other things that you've run?
Sally
Of course Fiona, were really clear on our business values and their about service and solutions, and also their risk of sounding cheesy love as well that's our highest value. And we try and bring that The Suite Set and the other businesses that I'm involved in. So first is this winter it and a sweater is a pack of organizational bags for when parents are going into hospital to become parents and her baby that come with a two page instruction sheet, which is really the key focus of this week's it's because I suppose anyone can manufacture plastic bags and we have recently seen a Few copycats in the market. But the key to The Suite Set is that our mission is to end the overwhelm for parents, not just first time parents, but also one of my best customers is a lady who, over the two years of The Suite Set, has actually had two children to add to her existing four. And she's a parent of six boys. And she said The Suite Set is what was one of the most important things in her preparation, because it involves very little thinking and mental energy, because I've done all the work for us. So it's a pack of 10 bags is a two page instruction list. And it details everything you do and don't need to take to hospital when you're having a baby, whether it is your first or your sixth baby. And it's also we do single birth, we do multiple births. And we're now working on we're almost ready to launch our births for parents who have suffered stillbirth, who are going into baby to hospital to deliver a baby that might be born alive, or we will not be coming home with them. So that's our focus at the moment. And we have spent almost four years in research and development. We've done full market research, we've done focus groups, we've also consulted with obstetricians, midwives, doulas, and importantly, parents who have been there done that. So our information is really robust. And we've put rigor into our research. So that really sets The Suite Set apart. So that's that business. I started it because I was an older mother, I was 38 when I had magnets and 40 when I had Fenton. And my background is in research, communications, message delivery. And knowing every detail, I went overboard research and before the board's toys on porn madness, particularly, and I felt so much pressure on myself to get it right immediately. Like, I wanted to have the best prepared baby nursery, not in a six. But in actual logistics, I wanted to have unlike rolling my odds now, after having two children 19 months, no one can really be prepared. And no one can really tell you what to do. But we consider ourselves a bit of a map on the journey. And let's be honest, our hospital birth suite and our birth room was a hot mess. Like there was just crap everywhere. And I wasn't prepared for what a small space that was. And I wasn't prepared for things like when my milk was coming in and how many times I needed to change Breast pads or bras and saying to my husband at 2am in the morning, I need some black knickers. Can you find them in that bag? And then, you know, I was saying I need a baby's zip up. I need a CP one nursery and you know, my husband bringing me something else that wasn't that. And I really felt that there needed to be a better way. And it was really with that mission of ending the overwhelm. And I always love Fiona had a really dear friend who had a baby and had forgotten to pack a few things and said her partner home and said, I really need you to give me a button up top for breastfeeding, something that balance and her partner came back with divine zillman top with a high collar and tiny counting buttons and relay loop buttons all the way down it because it was bitmap. So this just takes away those communication issues. Some of the feedback on most of the feedback we have is midwife's love them, but also partners and support crew really love them because it takes pressure off them as well. And a lot of people do like to be organized. And there's a lot of ATAR purrs among us who like to have a neat and tidy space. And we're comfortable that they're really organized. So that's a suite thing. And that's why we started we started after the birth of our first child Magnus. So 19 months later we had Fenton and by the time we had Fenton, we had some prototypes made. And then the business was watching Fentons first year in earnest and the research began in earnest. And then we launched coming up to two years at the end of August will be two years. Oh, wow. Congratulations. Thank you. And we've just sold out 700 suites. So that means there is 700 families, we have helped lessen the overwhelm with
Fiona
Oh my god, I love that story. And I love as well that you've taken the time to look into you know, still works and other people that will need it. But that I feel like not really always looked at from a lot of companies in that space.
Sally
Exactly. We're also looking at surrogacy as well because more and more Australian families are seeking surrogate options to become parents. So we just want to help as many people we can make them resources and the product that we've got.
Fiona
Oh, amazing. I love that and I love that it came from a real need as well and I was there With you, when we had our first Oh my god, it was just a debacle. I don't even think half of the stuff won't probably three quarters of the bag did not come out at any point. And then with the second one, I was the same. I was like, Oh, where are these? Were these? And then we had Levi in the hospital room as well. So it was just like chaos. Yes, yeah. I feel like every small thing then, is like, you know, you're you're tired. You're not sleeping, depending on what you're doing about milking like milking feeling.
Sally
It's a ladder upon Langer, isn't it? And yeah, when can really prepare you for that. But if you've got something that you know, you can trust, that's rigorous, its research, it's robust, all those lovely out words, like your keywords of your book, if you've got something like that, at least you've got a good base, no one can prepare you for the physical change, or the hormonal change, or the absolute rapid mental change that goes on when you give birth to a child or have a child but at least if you've got a base that you feel comfortable, at gives you a little bit more confidence,
Fiona
for sure. And yeah, I'm sure the whole community like you mentioned around you. And so given that you're in that space, and working, you know, and we'll get to the other businesses in a second as well. But what happens then in COVID, like during, I mean, we're still living life with COVID. But how did 2020 impact The Suite Set, especially because it's a new business? And also, how did it impact your life, because you had some pretty major changes last year, we did have some major
Sally
changes. So I am, again, solutions based. And that's been my professional career. And I'm not going to use the word pivot, because we didn't really pivot, we just ramped up our commitment to service. So the suite Teddy's run from home, it's run from our kitchen table, it truly is, it's run from home, it ran from a spare bedroom, as stock is all in the spare bedroom. So when COVID first came out, we were really clear on sharing with our community, our procedures around COVID. And safety, which I know a lot of people were. And one thing in manufacturing and in plastics, particularly because these bags are made from plastic, he said as restring in Maine, so we didn't have that hurdle of supply or unfortunate issues around providence of product. But we really honed in on our mission of serving, so we immediately reduced our postage to make the product more accessible. We immediately started sharing stories, it actually was a catalyst for the direction of how our companies got, we did market research from before we even manufacturing. And then after we manufactured, so we've got a strong base of what our direction is, because we've got that really rigorous market research. And when COVID hear my message, which has happened, Jonathan, I talked about this a lot. How can we serve? So we really realize it, you know, the product was there. We hadn't really we weren't going to change the product in any way. But we could really focus on our messaging around where can we give the best information. And with my background, which I think we can talk about more, but my background is around sharing messages and distilling communications and making complicated messaging easier. And so in those first days, as I said, we made sure all of our communications all our all our subscribers had information about how and where our stock came from. And when I was stored, our own safety procedures in our home, we got into that really quickly because it is a home based business. But then it was all about the information. So we did that discounted shopping, we did a we did a discount for the product for people in lockdown. And which we continue to do. We also then I did something that actually came quite naturally to me. And that was sharing information. So I wrote my first online course. And it was a free course. But Jonathan just took over all the parenting. And I just sat down for the first four days, almost 24 hours a day, and wrote everything I knew about how to manage inflammation, how to get calm. And the course is called Peace be with you. And it was about saying that there are some things in our life we can't control particularly when we're pregnant and in a time of a pandemic. But there are some things that we can control. So in that course, we talked about how to make sure you're staying connected with your community and with your family and friends, making sure your support network was really strong. Even really simple things like in this was in the beginning before everyone was used to zoom 24 seven, how to have a good zoom conversation, how to set up a laptop, you know, so that it's the best lighting. So not only can you connect with your family support network, but you can have a really good time. Cancel appointment, one of the emails in the 14 day course outline. And this was all free was how to have a good telehealth appointment, how to get the most out of it, how to pre prepare for a telehealth appointment. And for all of this, I just worked my contacts I got into everyone I knew in these spaces and ask them for their advice. One of them was even as some people would say, frivolous, is I contacted an interior designer and asked her about how to make a sanctuary in your home where there's one place that you feel safe. And in that same email, I contacted a health professional to talk about how to best improve your house as possible. You know, that was that was things like you know, making sure you wash your floors down, you mop regularly, things like that, and clean surfaces, and how to do that in a safe way when you've got children in the home. So that even came down to an email about how to regulate your news and where the best place is to get information. We also straightaway started a fluid and ongoing blog post around where the very best place to get information was from. Because in situations and we're all aware of it started with a pandemic and actually ongoing throughout a pandemic, that sometimes people don't get their information from robust sources. So as much as I love an Instagram influencer, sometimes that isn't the best place to get your health or well being or your government regulation information from so we had a fluid page that I updated in the morning and night about the very best places to get robust information, in fact, checked information from so we had that going all of those things going along. And even things like in my stories, I explained what flattening the curve meant. And all of these, these words that were being used in media were ever really explained. So that's how we really ramped up the service of our business there.
Fiona
Well, that is massive. And you've just given so many great insights for people who are struggling with content, because I feel like what you've done is just really I work with lots of people on their content plans. But quite often people can get fixated in just talking about the actual products, you know, for you talking about and this bag does this and this lens is. And I love that you just looked at the holistic, you know, audience, what do they need right now. That's a thank you for sharing that. And then in terms of and I'm imagining that that would have been a chunk of work as well, for you. So thank you again, on behalf of everyone. But also you guys moved.
Sally
We did our compose about that. So you know. So my husband, Jonathan had a family business that had been going for 15 years and a significant family business in wholesale catering, and catered to really big names and on a really big scale. But all of those big names on that really big scale, no one needed cake, within 48 hours of lockdown on the cake factory, no one needed party catering or corporate event catering. And so my husband took the decision that he couldn't be a pandemic in his business. And he would close that business down after 15 years. And that had we had a lot of stress and obviously a lot of financial stress and family worry, but with some mindset and the active mindset, and I can't say it was easy every day. But with the active mindset that right? Let's find out next solution, what do we want our life to look like as a family? And in the work that we do? You know, when I even way back? Do I go back to my old career with you know, good paying regular paycheck, but 1516 hour days and away from our family? Do I do that or so they're all of that way now, but we just got really clear and try to act not in a place of fear. But from a place of moving forward. What did we want to do? Although I'm never going to be one of those people who say, oh, but COVID, you know, was a real opportunity for our family, because, you know, hundreds of people who have lost their life and ongoing illness and so many businesses in such a Sorry, sorry stage. I'm never going to say that there was there was silver linings, but it did give our family the opportunity to reflect on where we come from and where we want it to be. So my husband and I retrained online and interesting talk about business personality is naturally an extrovert and he co called and he ran and he email people all over Australia, and he retrained with his original love, which was cricket coaching and cricketing, and he has upskilled and got his accreditation and he's quickly Australian accreditation and he decided he wanted to be a professional sports coach and so we moved to Queensland, the day the borders are On December 1, we packed up all the sweat sets, we, that in itself is a logistical issue of how do we keep an online business running, when we're leaving our home and where our businesses, we left mid November because we wanted to try and move to Queensland as soon as we could. So we packed up the kids in the car, empty, the house, sold almost everything, and drove through New South Wales for two weeks until the border opened, and also kept The Suite Set going. So a part of the little hike would sell their car. So part of the hike was packed with suites, it's so that we could obviously the different variations and multiple births, and then and the instructions, and we also sell a bit of product as well. So we had one part of the car packed with, you know, soft toys and jigsaw puzzles and clothes, and then the rest with the sweated stuff. And you know, I'd sit in the front seat would swap the driving round, and one of us would be on the laptop working away. Well, we negotiated our way through New South Wales to cross the border on December the first and start and new suites at headquarters in Queensland.
Fiona
Oh, my goodness. And I love that you just rely on all of that information like so Matter of fact, there is it sounds, I mean, just in general, going on a car trip that long with young children would be really challenging for a lot of people, let alone add on top of that we're actually moving. And on top of that all the stress that comes with it and a pandemic, and then also trying to run a business. That's just incredible.
Sally
I appreciate that.
Fiona
Oh, no, it's huge. And so we have sort of touched on this. But one thing that people may not know about you, depending on you know, if they've just sort of followed The Suite Set, and not necessarily know, for sure all of your career background, but you didn't start out in small business. And you sort of hinted at that in this discussion. So you have been in a, you know, very different type of business to The Suite Set, which is media and politics and crisis communication. Can you talk us through your career history, because I know when we first started chatting, and we were chatting about The Suite Set, and then you were like, oh, but I've done this, and this and this and this. And I was like, Oh my goodness, I just think it's incredible what you do. And I love hearing you on 774, which is, you know, ABC Radio. Like, you've just got this huge breadth of knowledge and experience. And yeah, I'd love you to kind of walk through that.
Yeah, that is very time particularly coming from you with your career history. I really appreciate it. My background is in politics and community development. So I did my post grad in rural and regional development, and I did my undergrad in politics and sociology. And I worked in politics for almost 20 years. And part of that not just in politics, I also worked in diplomatic relations, I worked for a foreign government, I worked for the US government for almost a decade. And I was their media affairs specialist and I was their defense media specialist. So my background includes catapulting of aircraft carriers, and climbing down and broke lead out into the Pacific Ocean of a warship. And I was on a tarmac for two weeks in a helicopter as my office. Obviously, I didn't sleep at eight there, but I had to work on site. So for two weeks, my office space was the back of one of the most technologically advanced helicopters in the world.
Fiona
So from moving to Queensland was like nothing for you...
Sally
well, well, it was actually I have to say to now having the responsibilities in my own business of our own business, but also the emotional responsibilities of having a four and a two year old. During that move, I have to say given me actually a phone that catapulting after her like after aircraft carrier, probably a little bit of an easier experience to navigate. Let's be frank. But I have a real argue with not only that lovely optimism, but also our family's core, we had a very strong work ethic drilled into us, that was paramount, but also a work ethic for service. So I grew up in a very tiny community of 120 people that you know, I still think the center of the universe, and I grew up from my mother and my grandmother and really instilled in me in me that the work that you have to do with service base. So I worked in politics, I've been really committed to women in politics, and making politics a more female friendly space and a more diverse base. I've actually worked on the conservative side of politics, which some people I know after I left the diplomatic work where you have to be completely apolitical people like oh my god, what are you doing going on working for a conservative Prime Minister, but people get quite a shock because I'm quite socially liberal and progressive. But also I have an economic conservative mindset and a very business and a small business. Base mindset. I then after my embassy work I went to work for a prime minister. And then I moved into a minister's office around funnily enough small business and focusing on female entrepreneurship and enterprise, which was quite interesting because that was in the lead up to the Small Business budget. And that was my project, that I started setting up roundtables on behalf of the minister accidente roundtables, setting up meetings, or with women who had started small business, female venture capitalists, women who had left the workplace because they couldn't make the workplace hit for them. I'd started small business, me from my salary advisory position would be like, look at these amazing women, but I'm never gonna do anything like that, because I'm gonna have kids and then come straight back into my workplace. And the beauty and irony of hindsight, is that I couldn't make it work after 20 years of trying to make politics work for people, women and people with young children. I couldn't make that work for myself. And when I actually left politics, I was a state director of the National Party in Victoria, I was pregnant at that time, and I went on maternity leave, I went back after maternity leave part time. And I just recognized that in an election year, I had to change my priorities from working hard on an election campaign 24 hours a day, to being a really present mum. And that's really where The Suite Set was born.
Fiona
Wow. Oh, my goodness, you I just like fascinating in every sense of the word. I just think it's amazing what you've done, and so much knowledge and experience. And I know you're really big on market research, you know, but also just this incredible research that you'd have before from the 20 years working in politics.
Sally
I think it's important to to to also acknowledge that The Suite Set for us for something because I saw the idea I was really inspired by these women I had met in my time in politics. But also I had such a battle with my ego and my sense of identity, because my identity was all about being, you know, having power behind the scenes, being involved in really influential decisions, making a really high level. And then I had a baby, I became a mom, and I couldn't make it work anymore. It was not only people talk about you know how rapidly your identity changes when you become a parent. But for me as well, it was my professional identity too. And a real sense of shame that I couldn't make what I made for other people work for myself. So I really had to overcome that ego piece as well around what my life would look like, and also what I wanted it to look like and how I wanted it to feel. And for us, the best option was me focusing on building the suites, and around that because I get all of those good, juicy things now too, I get some relevance from helping people and serving people. But also I'm involved in seeing these beautiful newborns and having gorgeous conversations with really special owl. You know, I unload to say customers, because I feel it's so transactional, because I dm and I'm messaging online with so many of our, our customers, I feel like it's really, there's nothing more personal than going into somebody's birth suite with your product. So I'm really lucky that my business has when I had a reassessment of what I wanted to feel and got really clear on that and nearly clear on my ego that I feel really blessed now with where my career path has gone. I might not be catapulting off aircraft carriers. But let's be frank, do I want to be doing that? Or do I want to be, you know, well, this morning was putting my kids in front of the TV. Well, I got some work done, but you know, you know how it goes.
Fiona
Yes. And thank you for sharing that. And can I ask if it's not too personal? Because there might be someone listening who's in that exact position. And I know that when I left mimco and I was head of mathlete nameko, which is hardly, you know, a glimpse on what you're doing for the country. And it is it is it's all relative. Yeah. And I still remember like going into meetings and being like, I have no big brand. I can't say I'm from Amazon, or I'm from the age or I'm from mimco it's like, just me, just me from Fiona. clappy High Five emoji. How did you work through that? To the point where you're able to accept it? Did you? Was it like reading some books? Was it getting therapy? Was it conversations with your partner? Like how did you kind of work through that identity of Who am I without this big job?
Sally
It was a lot of self reflection and a lot of work. I was actually joking with a client yesterday from my crisis business actually, about how the work is ongoing. You know, that's the bad thing about work. It never stops. You do the work and there's more work to do, which is a good analogy for life as a whole. I did some meditating. As I said every day I have a job. No. And every day, and I'm right, what my intentions for the day. And I focus on how I want to feel rather than what I want to achieve. And then so that's in one column and the next column I write around. So what gets me to that feeling is it, you know, and being really realistic, and as many of your listeners would be aware, when you've got young children, and particularly as our business stove in the newborn phase, literal, newborn literal, and, you know, metaphorical newborn stages that I had, you know, a 19 month old and a newborn, that there is sometimes only so much you can achieve in a day, and be really realistic around what my accomplishments in a day that can be done. And that also that everything has value, it doesn't matter on what scale you're doing it. Everything we do every day as a human and in a small business. And as a parent has only one, it's about recognizing the value in all of those actions. And even if they're tiny little things that make up the big day. Everything's got a value proposition.
Fiona
Yes, I love that. And so you do, obviously, you do The Suite Set. And you're also you also run it Sally Branson consulting, and you've got another cool app that you're a co founder of, can you talk us through those other two businesses sort of briefly, but then really, how do you divide your time between them. And I know, you're also really passionate about people having more than one business, you know, not feeling like they have to put everything into the one thing
Sally
100% 100%. So that's right. I am co founder of a tech startup called FOMO. And we have developed a platform and an app, about media alerts and about getting real time media alerts that send you straight to the source of me. So for example, Fiona, when you're a guest on a party, if you were using the app, you would be a guest on someone else's podcast, which I know you are regularly. And so you insert that into your it's just like sending a text message in an app. And you have followers. So say, for example, everyone on your adn list, you've sent them an email and say that I'm using this app, if you want to follow you're going to real time Meteor alert when my next podcast is released, or when I'm doing an interview on ABC or whatever media or, you know, public presence you doing. And then your community follows you on this app. And then every time you do something live, or every time something goes live, they get a real time push notification, like a text message, they can push on that link, and it will take them straight to the source. So you say it's Thursday and your podcast is going live, your followers will get a real time alert. And the key fact is I know there's a lot of ways that people communicate this, the key for us is there's nothing else on the market, that is real time. And there's nothing else that takes you straight to the source in real time. For me, the motivation of being involved in this podcast was that I wanted to create my target market initially, when I first I'm talking about with my two co founders, Dave and Rob Wraith, who extraordinary and such a delight to work with was that I wanted to create greater access to democracy processes. So if I wanted to know where my local member of parliament was doing a media interview on a local issue to me, I didn't have to contact their office because I'm not privy to their media alerts as a constituent. I don't get an email from the office, you know, minister's office usually send out to the stakeholders or the press gallery when ministers or MPs or the Prime Minister is doing a media event. But as Gerry public or Josephine public, we're not privy to that sort of alert. And so that was the basis for phone alerts. So that's one business and one that I'm really proud of, because again, it's about service and access. The other thing that I do is selling brands and consulting. And that's something that I actually started funnily enough when I was about 24. And after I've done my post grad, and I realized there was a lot of rural based community and not for profit organizations who had no access to or didn't know the pathway to develop relationships with the local government, the three tiers of government and funding channels and developing relationships. So I did that for about two years in my early 20s. And I look back oh my goodness, I was in my early 20s. I was living with my brother, I didn't have a car I was living in Outback New South Wales, and I just used to borrow my brother's Land Cruiser with the spotlight on the front end and just, you know, drive 300 K's from meeting or drive to the Queensland border and have a meeting with the local government and found on home and then if I had a meeting in Melbourne on stay on my friend journey In his studio apartment on my friend Johnny's couch, and I would work from her kitchen table and we still go to this data, a school, a private girls school got in contact with me and said, Oh, we hear that you're doing this work? Can you take a work experience to them? And I was like, Oh my god, we're in Jamie's studio on her kitchen bench. Will the work experience student actually sit? So celebration consulting, fix consulting started thing. And obviously, when I was working politics and working for the embassy, I couldn't do that work. And then I've always done a bit of mentoring went round women and politics and small business.
Sally
And when COVID heat, I had some people from my past, contact me and say we have an issue. I need you to think about this, can you give me a pathway forward. And so last year while I was in The Suite Set and when Jonathan not being in the cake factory had time to really focus on doing the majority of the parenting, I could take on more and more of that work. And so it's really been the last, throughout the pandemic that I've, I've really focused on the consulting. So one of my skills and we will talk I know we've been talking about this offline, Fiona is in Australia, we, we find it very hard to talk there. But one of my skills is that I'm able to find a path forward, I'm able to see ways on wood external from an organization that an organization deep in the roots of it can't see the path forward. So Stanley, Brad's consulting is about crisis management, reputation management, but I like to call it special situation management, because the reality in any SME, or large organization or not for profit, every single day, there's challenges. And every single day, one issue could turn into a really big issue. So ideally, I work proactively with clients to come up with strategies around if an issue took place, or if an issue happened, or if there was a worst case scenario, what is their path forward, and what is their outcome. And as I said earlier, there is always a way forward, it might not look, the way you'd love it to look or thought it would look. But there will always be a way forward. So I really enjoy that work like that work really gives me some brain juice as well, like I really love the work because I love to serve, and then my values serve as contribution. So that is there are three things I've got on. We've also got, as I said, a four year old and a just turned three year old, we've got one day of daycare, and a five day fortnight of Kingdom preschool. So I'm at home with the boys. So the way we manage that is we really every week we've had on designing how we want the week to work. So if Jonathan is coaching, hey, Jonathan tries to coach have an afternoon, so I can work in the morning. And it really is about those things like getting up early and doing a few hours work in the morning, or I don't like to use the word juggle. It's about just being that organized. And I have to say and I have to admit, Fiona that in the last few months for first time, we've used a digital diary, because we just we can't just rely on a piece of paper on the fridge anymore, because it is really a negotiation around time. But we manage and the way that we manage, I think we do it quite well is that we equally parent, and really do divide our days to fit into each other's work. And that's one of the beauties of having our own business, then, you know, I went to bed at 930 last night Jonathan downstairs packing suite sets. So, again, that might not be everybody's ideal scenario for how they want the day to work. But for us, that's how we want to be able to one of us be with the boys the majority of the time. And I'm sure businesses would grow and scale if that wasn't a priority. But right at this stage in our lives, that is a really high priority for us. So we've got into the digital calendars. I toggle my time I use an app where I toggle my time for each each of my work. So I get a really good understanding where my time is going. And it really is just, you know, being clear on how a week is going to work, but also being agile enough because things happen. And I know our podcast has been pulled back because, you know, Jonathan had to go and look after 40 kids on the football field. And I had the two boys at home and and didn't have anywhere to send them. So I can't act perfectly either. But we make it work and it's it's the way we want to live our life at the moment.
Fiona
Yeah, I'm all for digital calendars. We have whiteboards everywhere in our house and in our kitchen and I'm always like, okay, check the whiteboard,
Sally
check the whiteboard and Trello Trello has just really changed my life and and that's some something else I have learned from you, Fiona. So thank you,
Fiona
you're so welcome. So obviously, and you know, it's just very apparent the way you speak and everything else, you've got this really strong background with media and communications and talking to strangers and all of that kind of thing. And I think, obviously, that's part of why you're so great on social media. And if people aren't following, check out The Suite Set, and we'll link to that in the show notes. But you have this long history. And I've also heard you on 774, with Raph Epstein who's like a guru in our house. But you are someone who can, you know, lead teams and talk to anyone and everyone, for people listening, who have small businesses and haven't got that background that you have with media and public relations and communications. Are there any tips that you could provide for them getting themselves out a bit more, whether it's pitching to the media, or if it's just doing, you know, an Instagram story where they actually show their face?
Sally
And I just say, if you're if I say, What is it, a plumbers house always has their plumbing and builders Roof always needs to be fixed, I've done no form PR from our business suite, it's on my to do list. And even funny, I've got a real block in that. So just want to be really transparent there, because that's also a value of mine. And I'm really transparent that we're not perfect all the time. And some days are harder than others, but we just, you know, accept it and move on. I haven't got the formula, right. But I will say Fiona, that we are really clear on our values as a business. And so our value as a business and as a family, I know people talk about balance and work life balance. And we're realistic that with a small business, everything bleeds into one and leads into one. And it's really hard to, to set boundaries and draw boundaries. And you know what, sometimes that's not bad. As long as you're looking after your own well being and your family's well being. I think it's important to know that we have a values based business in The Suite Set as well. But it's a phased based business. So every decision I make around what I say on Instagram, and how I interact with my customers, and if I ever do a sale, or if I ever engage in Instagram, or influencer or doing ad exposure, it's always comes back to what ends my doing it does it fit in to my values. So my real advice is, I'm going to be really honest here. This is based on the market research. So as I said before, we invested in first study my own market research on Survey Monkey. And it was good, but I knew it wasn't good enough. And that was before I had the product manufactured after I had a product. I worked with a formal research group out of Melbourne. And they did case studies focus groups here at New Zealand and the US for us. And the information we got from that market research has created the bedrock for all of the work that we're doing. So two points No, a we've got so much work to do, we've got so many big plans for The Suite Set. But as I said, we still won't be really printing without boys. So the business perhaps isn't growing as fast as we want it to all would ideally like it to but that's because we've got to fit it in. And the business did start just in that time, you know, in that magic time when you've got two kids close in age, and they both nap at the same two hours during the day. That is where The Suite Set started. So this isn't really answering the question. The question is around social media and my advice back to phase based marketing, I'm really genuine with my message I never say or do anything on social media that doesn't fit in with those values. My own personal Twitter account might be a different story but again values based but while respecting everyone else who's on Instagram I need to say I'm so super clear on my boundaries about what I will and will not share around our family as well. So I do say my children's names and the faces that are in my photos which is a little bit ironic because we're not born I never show their faces anyway and never ever showed them on social media. And now it's our family's income I'm like Okay boys stand in front of a camera, which you know, I'm obviously joking about but market research since very clearly what our target demographic want to see from someone selling a product like ours and that is very genuine and personal experience as well as robust information so I'm really genuine with my message. My boundaries involve that the boys think of looking naked online, but also you know, I've moved from No one's ever going to see your face Yeah. Oh my god, they're not naked. Thank god they're not naked. But really Fiona there's no no no. Do you think my husband or rolling my eyes on Instagram that my husband or my kids never talking about anything that they could see as shameful or as embarrassing. So I'm really clear on that. So they're my tips, I just would say to anybody to get really clear on what your values are, before you get on a space like that. And again, I want to come back to market research. So before I would invest in anything around branding around, you know, wholesaling around, you know, what my stories are going to be, and what reels I'm going to do, I always would go back to that market research, that's the best investment we made in starting a business. And that market research also said very clearly that we had to be a face The Suite Set, the brand had to be mad our family, and about our experiences, the family now may come as a surprise for you and her but I feel really uncomfortable in front of RJ stories and really feel comfortable. Thank you. Well, part of it is that I have grown into the fact that I've real I get such a lovely feedback of appreciation from New mums and, and mums who were in deep dark trenches, newborn phase, or preparing for pregnancy. So that's really spurred me on. But it took a lot for me to get there and took even more for Jonathan, for our family to get there. So that's something I actually have to work on every day, actively get in front of, of social media, we also do ad ends. And I'm really clear, my ad is a very personal, again, there's some information that I'll never share. But that the ad ends are very personal matter if a family journey, what we're doing, why we're doing it, what we're doing with our business, what our ambitions are, and actually sent an email out last week, Fiona and I put it on LinkedIn as well, really clearly being really honest about what our ambitions are for The Suite Set. So a lot of people will roll their eyes and say, why would you give that information away to competitors. But I want to take people in our business growth journey, a lot of our followers are interested in small business. And there are a lot of women who, you know, go on maternity leave and realize that their whole life didn't work for them. So they're interested in how to start a business, which you know, better than anyone. And so in this ad, and last week, I said that, you know, in the next month, we'll launch a podcast, we're working on a journal tool for parents around setting their invitations for the day, a really simple tool to get clear on, on how to work through tough times as a parent, this stillborn option, the surrogacy option. I also said, you know, we're looking to scale and grow our business, we'll do more market research, these are our targets, because I want a people to be on the journey, because that's my value around what our business is, and collaboration and sharing and being really transparent. So that actually, for me, has to come across every element of that business.
Fiona
But I love that. And thank you for sharing that. Because again, so many great tips, especially the take people on a journey. I know, with my book, I feel like part of its success was because as soon as I got that contract, I was on Instagram being like, Oh my god, I got a book deal. And even just being like, Oh my gosh, here I am Heidi grant, I'm gonna look at the covers today. And like, it was the hallways. And then when the book came out, it wasn't like, Oh, I just brought out this other thing for you guys to buy. It was like, Oh, yeah, we've been waiting for this kind of thing. So yeah, I agree with you that you know, you want to take people along so they can celebrate your wins when you get there as
Sally
well. Yeah, which is great. Yeah.
Fiona
And so you talked about this firm that you worked with, in the market research? Have you had any other kind of mentors or coaches? Or do you have any kind of mantras or books that have really helped you with any of the businesses that you run?
Sally
Are you Fiona, and I'm not just saying that because we're speaking on this podcast, but I'm really, I find a real trap is I get overwhelmed with podcasts. And I can listen to everyone like every American business coach, every you know, everyone who's ever done anything. And so yours I find to be really succinct. I like a good business tips, particularly I really love so that's what I've done. I've also been on quite a few on moderate quite a large women in business Facebook page with over 100,000 members. So I get a lot of value from from that. And through that I've identified a few other women in business who are at similar business stages as me so I've got some sounding boards there. And there is a group called the Women's Business School, peace Mitchell and Kenny Ghana and I've learned a lot from the work they do specifically around moms in business. So but my mantra is always come back to value so my mantra is service and love and how can I be every single day work to contribute that
Fiona
Oh, I love that. So simple, but so powerful.
Sally
That is it's so it is so simple, and again, my greatest piece of it bosses be super clear on your values, because, and that's my greatest piece of advice in my crisis work as well as you have to be clear on your values, so that every statement is aligned.
Mm hmm. And so you mentioned before, toggl. Are you talking about the actual time tracking software?
Sally
Yes, time tracking. So time tracking Trello. And I do Instagram scheduling, but not you know, I do try and batch. But you know, I'm making that three a week at the most. And I love flow days for my emails, because just have a look and how easy they are to use. And that's the other thing is that starting the business and tapping that I've another matter, not just service and love is perfection is the enemy of the good. And so I think about them a lot. So, you know, I muddle along, I'm not a master at any one tool. But I'm muddle along as best as I can to make it as easy as I can. And when I've got the tools to be to make it even easier, and to get better at something I will. But in the meantime, I just get it done.
Fiona
Oh, get it done. I often say that to myself, like out loud. I'm like, come on cranky to get it done. You can get so distracted. And so yeah, sidetracked easily. So there's some great tech tools and we'll put them into the show notes as well. What is flow desk? Can you describe that to people because I think email, inbox management and stuff like that is people just you know, are desperate for work.
Sally
Of course, I'm sure I don't use sliders to its full capacity. But flow desk is is a platform a little bit like Survey Monkey that connects with my back end at Shopify. And so for my subscribers, and that's where I can post my messages. It's a very visual newsletter into very easy visual newsletter. There's some great templates. And I feel again, it's probably something that I haven't mentioned. But when I set up The Suite Set and in everything I do with The Suite Set, I try to support female owner operators, or sole traders who are female. And we have got some product on site, we changed our product round we had some candles and have some moisturizer from the States or from the UK. And I was so excited because they're on Gwyneth Paltrow site and I was the only Australian stockist and took so much negotiation to get them here. And then when I got them to Australia, they just did not sell people didn't like the price points. And people didn't get the exclusivity of it. But the key factor for me is lower female funding for female friend founded businesses focuses on focusing on mums. So I really want to support them. But in the end, it wasn't the best business decision. So we got rid of those. But the stock I do do have on site is all female part from pure baby, which is actually obviously a big enterprise, but female founded female founded businesses. So that's why I use photos too, because they they're owned by some women standard, and I buy some of them. Oh,
Fiona
amazing. Thank you. And so I guess, is there anything that you do differently if you're starting with The Suite Set? Now I know you're not that far, like how many years into it? But is there anything that you would have done differently?
Sally
No, because I do believe we can learn the lessons from the past. But I did what I did. And and that's how I businesses going. As I said, I'm sure if our home arrangement was different, we could spend more time on the business. You know, we all learn business lessons. One thing I'm really pleased with, and particularly at the moment is that we trademarked very early on. And he's actually very hard to trademark hospital bag organizes. But we have got a trademark. So I'm pleased that I did that. There's not much I would do differently starting out because a lot of it has been learned on the job. And as I said, it's been done in that glorious naptime thing when you've got to train sleeping.
Fiona
Oh, yeah. I hear on the naps, where you're like, Oh my god, do I rush around and do the vacuuming and clean everything? Or watch something? Or do I get this done or that? Yes, get it done. And then on the flip side, I guess what are you most proud of from the journey with The Suite Set?
Sally
I am most proud of the fact that we have just sold our 700 set, which means that there are 700 plus babies, we have been part of the day welcome outside with that's really important to us. And hopefully out of those 700 the majority felt that it was an easy process.
Fiona
And so what's next for you and where is the best place for people to connect with you whether it's The Suite Set or if people are listening and they're like, Oh my gosh, we need her help with crisis peer where is the best place to connect with you? Of course.
Sally
So what's next has is the launch of our The Suite Set podcast which is in the next month and thank you for all your help without fionna that is going to be called what I know now and it is really short seven to 10 minutes explanations around just the things that you need to know Wanting to being pregnant and having a baby? Like, what's the difference between public or private hospital? What support to get if you choose to hire? What's the vitamin K injection? What does a doula do all of those little questions that perhaps you haven't got the answers for, and you just want to learn quickly, but learn with really good, robust information. And all of our information is fractured by health professionals. I have a doctor, I have a lawyer. And I must say they're all mums who have started businesses. And they're all mum to with kids my age or providing really good services to their community. So that's why I've chosen to use as our professionals. So the podcast is really exciting. But people can connect with me either at The Suite Set search, or www.thesuiteset.com or sallybransonconsulting.com.
Fiona
Thank you so much for that. And we'll link to those in the show notes. But yeah, it's been an absolute pleasure talking to you today, and also on the numerous DMS that we have. And I think it's a good example of we met each other through Instagram, I think. And that's kind of been a great platform for us to build a friendship. So thank you so so much for coming onto the podcast and for all your support Sally, I so appreciate it.
Sally
After hearing her and I can only say they I can only say that right back at you. You are such a champion for small business. And for enterprises like mine, you provide such a great service and I know your values are similar to mine you serve and love your people.
Fiona
Oh, thank you. I'm really blushing over here. Thank you. I really appreciate that. All right. Bye.
Ah, how lovely is she? I know that. Sure. So many people are like me and just think oh my goodness, I just want her in my life. She's just a really inspiring, insightful, very intelligent, really compassionate, funny. Yeah, just just an all around awesome woman. And I'm so so glad that we connected.
Two things that really stood out for me from that episode. I mean, there was so much great content and so many great ideas from Sally. But two things that really stood out to me were, firstly, her idea of being so solutions focuse,d of not going on and on about the problem. And I think that's, you know, why she does so well what in her consulting business, you know, brands and companies know that they can come to her and she will find the solution, and she will find it quickly. I think too often in business, we can sit there and dwell on what's not working on the staff member who's not doing this, rather than look at all the stuff that we do have that's working well. But also not just sit and complain about the problem. But look at what is a possible solution? What are five possible solutions that we could do? You know, often the answer is right in front of us even sometimes it's things that won't actually take that much time, we actually spend more time worrying and complaining about the thing than just getting on and finding a solution. I absolutely love that aspect of Sally. And yeah, I think we could all learn from that.
The second thing that really stood out to me was when Sally was talking about just being really stick with what you can get done, but also valuing what you get done, even if it's not everything that you thought you're going to get done. But knowing that everything has value, and I love that she talks about that in particularly in relation to parents of young children. I remember when and I've made No, I haven't, you know, hidden away from it.
I saw a psychologist after my mother died, I found it incredibly hard. And I saw a psychologist on and off for about three years to deal with that kind of grief and adjustment and other things that I was going through. And I remember after I had my son, my second son, I had a session with her, I probably was seeing her four times a year, maybe so not that often. But I had a session with there. And I remember saying, I'm behind on this and that. And she said to me, You have a four week old child. And I was like, I know, it's just like you can't do it all. And the things that were behind on it wasn't necessarily related to work. It was just my perception that you know, the house should have been cleaner. I should have been breastfeeding easier.
There was so many kind of pressures I put on myself and I love that Sally talks about, you're not going to necessarily be able to do everything. And the point that I was gonna make about the psychologist is I remember her saying to me, you can do it all. But you can't do it all at once. And she referenced Oprah's famous quote where she said those words. And I always think back to that and think, yeah, not everything is going to come all at the right time. Always, you know, quite often most people don't have everything at the same time. And I think sometimes we can put a lot of pressure on ourselves, particularly if you're running a small business anyhow. have children of any age. But young children can be very, very dependent as they should be. That's what they're they're learning they're growing. And we can often think, oh, why can't I get x, y and Zed done? And we can compare ourselves to people that perhaps are not in the same boat. Or if they're in the same boat, maybe they've got more support, or they've got other things around them that you don't have.
So I love that she talked about the way that she looks at kind of planning her day, she looks at how things will feel. But she also looks at what can i realistically achieve, and I'm going to value everything that I've achieved, and not think, Well, I didn't get x, y, z done. So therefore, these things aren't as important ad has valuable. I love, love, love that idea. And yeah, like I said, there's so many other things that really resonated with me, and I'm sure they did with you. So I'd love to know from you what really stood out, please feel free to share this episode, you can tag at the suite set and tag My Daily Business Coach, so we see it as well. And I'm sure Sally would love to hear from you. So like I said, at the beginning, you can find a whole lot of great information over on the suite set Instagram page, which is just at @thesuiteset. There's lots of highlights there about tips and tricks and all sorts of things. And then of course, you can find a lot of great products for parents, parents to be community around parents and children over at thesuiteset.com. And check out the journal their blog, because there's so many great ideas there as well. And if you wanted to connect with Sally Branson for perhaps her consulting services, or hear more about the FOMO alerts app, you can do that by checking out sallybransonconsulting.com and they specialize in crisis, special situation and reputation management. So such an interesting person, a wonderful, wonderful, curious, lovely small business owner and I just, I just have the best job when I'm getting to interview these people. So thank you again, Sally for coming on. If you are interested in the transcript for this or you want to go back through maybe something that Sally mentioned, you can find that over at mydailybusinesscoach.com/podcast/134. Thanks again for listening. I'll see you next time. Bye.
Thanks for listening to the My Daily Business Coach podcast. If you want to get in touch, you can do that at mydailybusinesscoach.com or hit me up on Instagram at @mydailybusinesscoach.
