Episode 241: How will you use the next 90 days?

Looking at where I wanna be by the end of this year? Where am I now? In today’s episode, Fiona talks about what we can do in the next 90 days, and it's about having a lot of intention. Tune in!


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Welcome to episode 241 of the My Daily Business Coach podcast. Today, it is a quick tip episode. That's where I share a tip tool or tactic that you can implement immediately within 10 minutes or less before we get stuck in, I want to share my respect and acknowledge the traditional owners and custodians of the beautiful land on which I record this podcast. I'm in North Warrandyte, and that is the Wurrung and Wurundjeri people of the Kulin nation. And I pay more respects to their elders, past, present, and emerging, and acknowledge that sovereignty has never been ceded. Let's get into today's tip episode.


If you are listening to this in real time, It is Tuesday, the 27th of September 2022, which means we have a little over three months left of the year and it's kind of crazy, isn't it? I just feel like wasn't it just Easter? And now we're coming into the end of the year. I don’t know about you. It just feels like the older I get the quicker life seems to pass me by and I know that that rationally makes sense because it's one year is less of a percentage of your entire life. It does feel like it's just getting quicker and quicker. If you are a lot younger than me, please just enjoy every minute of your life because it goes so quickly. I remember saying to my dad, “My God, do you feel like you're 80 when he turned 80?”


He said to me, “I really don't. I feel like I was in my forties” and I blinked. I look in the mirror and I'm like, “Who's this old man?” that's how I'm feeling. But back to today's episode. We've got about, probably 95 days or a bit more of the year. What I wanted to talk about is thinking, how am I gonna spend the next 90 days? We often hear about 90-day plans and we actually even have a 90-day Content Calendar that you can buy on our website. You can go to mydailybusinesscoach.com/shop. That gives you a hundred plus content ideas if you're stuck for content. But I think the concept of the 90 days comes about by chunking down and thinking, what could I achieve in three months?


This isn't to put more pressure on yourself, but to consider, it's the end of September. What did I wanna achieve this year? If you haven't got your goals or the things that you were hoping to get through this year, visible, if they're not anywhere near you, maybe go back to any kind of plans or notes, even just a notebook or maybe it was a notes app. And think about what you want to get out of this year. Maybe you made a vision board. Maybe you are somebody who has a word for the year. If you have the word, thinking, sitting down and reflecting like, “Okay, well, how aligned have I been to that word?” Or for example, if you have a vision board looking at it and thinking, where am I?


Rather than looking at it and thinking, “I haven't hit anything” but thinking, “Okay,” maybe even if you haven't hit anything on there, what could you work on? What could you focus on for the next 90 days so that you can clean out, or clear out at the end of the year, knowing that you gave it your best shot? Again, this is not to put pressure on yourself and go hard and hustle, hustle, hustle, and grind until you get what you're aiming for. But it's to look at it and keep yourself on track. Now, whatever on track means for you, for some people that might mean working really hard, for other people, it might be actually slowing down and coming back to what it was that you wanted from this year because each year is a gift.


Every year that we have is a gift. Every day that we have is a gift, but thinking, what did I want from this year? And how have I actively pursued that? So often it's easy to come up with goals. It really is. I'm always saying to people, it's easy to set them. It's not as easy to get them. It is, it's easy. It's fun, especially if you're like me and you love stationery. It is fun to plan out a new year. You're like, I've got all my highlighters. I've got my stickers, I've got my new beautiful pristine notebook or your whiteboard or whatever it is that you use to plan. And yet we can easily get to this part of the year, three quarters in, we've got one quarter left and have forgotten what we're actually aiming to do. We get so detail-driven that we are focused just in, what I need to get through in the next couple of hours, as opposed to looking at it from a bigger picture.


Maybe this year you are thinking, “I really want to hire somebody” and perhaps you've got to this point and you’re like, I can't do it now. I'm about to hit my busiest season. That is actually untrue. You could still do it, but you might look at how is it different maybe instead of hiring somebody four days a week, you might actually take on a virtual person that could help you with 10 hours a week, or maybe there's one area of your business, such as graphics, social media management, writing emails, website development or anything else where you go like, “I could totally outsource that” or I could reframe what does hiring somebody look like? Because the ultimate reason, most of the time that people hire someone is either to upskill in an area that they don't have skills in or to give themselves some time back so they can delegate things to other people.


If that was the ultimate objective of hiring somebody, then you can still do it this year. Maybe you think, “No, I actually wanna wait till the new year” and that's fine, but maybe you could spend some of the time in the next 90 days breaking down, who is it that I wanna hire? What kind of competencies am I looking for? What drive am I looking for? What careers might they have had prior to working with me that it's really gonna help them? Maybe there'll be elements that you're looking for, that you can start looking in particular forums or Facebook groups to have a look at like, is that the type of person that I'm looking for, and what are their KPIs or what am I going to expect if I hire them next year?


But what do I expect from the time I hire them for them to get through in the first 30, 60, and 90 days? We all have these 90 days, let's knock on wood. Today I'm feeling quite morbid as I'm saying all of this, I don't mean to, but we all have this time left in the year. It's about figuring out what we hope to get through this year and how can we spend the next 90 days so that we can hit some of those goals that we set for ourselves. If you are interested, like I said, we do have a 90-day Content Calendar. If part of your goal was I want to show up more. I just don’t know what to say or I don't know how to say it, or I don’t know how to say it.


You could totally find that over at mydailybusinesscoach.com/shop, and perhaps that's going to be a tool that helps you. Likewise, you could Google a whole bunch of things about this, or you could go back through this podcast and look for episodes that are about content or content creation. Similarly, maybe marketing is something that you had really hoped to hone in on this year. We have Marketing for Your Small Business. That's a course that's always available. There are many courses out there on marketing. We have a bunch of podcast episodes on marketing. If you want to, you can buy the course, but there are other ways to also look at like, how do I just upskill on areas of marketing, maybe this year you were like, I'm actually making a really good profit in my business.


I want to have an investment on some of that into shares or if you've got a property or something else like that. In the next 90 days, you might choose to see a financial advisor or crunch some numbers and look at what's possible. There's so much we can do in these 90 days, but it's about having a lot of intention, what am I trying to do? Why am I trying to do it? How am I gonna go about that? I really hope this has helped just reframing things and reminding yourself, you have some agency and you have some control over how things plan out in your business. Looking at where I wanna be by the end of this year? Where am I now? And then where's the bridge between those two things? I hope that has helped. We will have all the show notes, including a link to the 90-day Content Calendar, and Marketing for Your Small Business. If you're interested in those things over at mydailybusinesscoach.com/podcast/241. If you found this episode helpful, or you think somebody else will find it helpful, please share it with your business friends. It just really gets the word out and helps them be intentional with how they spend the rest of 2022. Thank you so much for listening. I'll see you next time. Bye.


Thanks for listening to the My Daily Business Coach podcast. If you wanna get in touch, you can do that at mydailybusinesscoach.com or hit me up on Instagram @mydailybusinesscoach.

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Episode 242: Leaning into you and your own tone of voice to create a professional and conversational copy with Emma McMillan of Emma McMillan Copy

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Episode 240: 3 reasons you're not feeling motivated