Episode 275: An easy email signature tool
We often forget about that invaluable real estate at the bottom of our emails. In today's episode, Fiona shares a quick tip on how to make your email look a lot more professional. Tune in!
Topics discussed in this episode:
Introduction
Signature Hound
Conclusion
Get in touch with My Daily Business Coach
Resources and Recommendations mentioned in this episode:
Welcome to episode 275 of the My Daily Business Coach podcast. Today you are listening to a quick tip episode, and that's where I share a tip, tool, or tactic that you can implement immediately in your business. I'm all about humanizing your business and this particular tool is going to help you do just that. Before we get stuck into that, two quick things to remember. First, is to acknowledge the traditional owners and custodians of this beautiful land on which I get to live and play and work and record this podcast. And that is the Wurrung and Wurundjeri people of the Kulin Nation. And I pay my respects to their elders, past, present, and emerging, and acknowledge that sovereignty has never been ceded. I also welcome and pay my respects to any other indigenous Aboriginal or Torres Strait Islander people who might be tuning in.
The other quick thing I wanted to mention is that Group Coaching is available now for applications. We only open this twice a year, and this year it'll start in March. It's very exciting. We've had so many people apply and it's just been lovely to meet those people already and have these wonderful interviews. If you are keen on being part of our March intake for Group Coaching, that's a 12-month program, and it's just the best thing. I love running these programs and you get to meet people and just make friends and learn all sorts of things. But if you're interested, get on over to mydailybusinesscoach.com/groupcoaching as soon as you can, because applications close at the end of this month. Let's get into today's quick tip episode.
It's interesting that I just mentioned Group Coaching because I have to give a major shout-out to the person who told me about this tool, who is a member of one of our Group Coaching programs. Her name is Liz Cosentino, and she runs So-le Studio, which is a beautiful graphic design practice based out of Melbourne, working with businesses and brands all over and creating beautiful work. If you are in the space for a graphic designer, an art director, or somebody to work with you on bringing your brand to life this year, then definitely check out So-le, it's so-le.com.au. If you want to get in touch with Liz directly, feel free to email us and we can do that for you. You can find all the information on so-le.com.au.
Liz brought this up in another Group Coaching program that I was running as part of Marketing for Your Small Business. it has been such an invaluable tool for us here at My Daily Business Coach with the new brand that we're about to launch, which is a very slight rebrand. When Liz mentioned this, she was giving help to somebody else in the group who was looking at updating their email signature. Now, this is something that I think people don't think about, even though we send emails all day long and we forget that the bottom section of the email is a great place to market. And to reiterate whether it's the core values of your brand, whether it's some graphics that represent things, whether it is an image of a book or a course, or something else that you're selling.
Maybe it's a catchphrase or it's a tagline or maybe it's a beautiful quote that embodies what your business is about. We often forget about that invaluable real estate at the bottom of your email. Before you think, well, nobody looks at the bottom of the email, do we? We do. I mean, quite often that's where contact information is. It's where addresses are. I know that we are often looking at physical addresses for our clients or people so we might be sending something physically through snail mail. But it's a really important part of your overall visual branding. It's something that I think we often forget about or we don't think of. We're so quick to think about social media graphics rather than necessarily looking at all the touchpoints that we have in our business with other people, particularly suppliers or stockers, or anything else.
Aside from representing the brand, it also looks a lot more professional if you have your email signature created. I'm talking firsthand here because we have recently changed and it looks so much better. I have to thank Liz because she told us about this amazing tool called signaturehound.com or just Signature Hound but you can find it at signaturehound.com. It is the easiest, simplest way to create a professional-looking email signature and consistent email signature. If you've got multiple people that are working in the company as well through templates, you can either go into signaturehound.com and you can choose one of their templates. It is as quick as dragging and dropping and changing the URL. You can even change the colors, you can change them in line with your brand colors. You can change the way that social media icons change or show whether they're circular or square.
There's so much you can do to create a beautiful-looking email signature that is digital and works with all different platforms. It's a symbol as literally going to signaturehound.com and you sign up for free and you can create this for free, which is amazing, especially if you are on a budget and you are trying to kind of do things on a shoestring. Tools like Signature Hound come in so handy. As I said, we have recently used this ourselves. If you get an email from us, you'll see it at the bottom. It took maybe three minutes to set up. I have to say also, I've got these beautiful new photos from Hillary Walker who's a photographer and I was excited to put them in. Yricka who works with us is getting a photo shoot soon as well.
She's got a great photo in there at the moment, but she's creating a whole new brand shoot for her own business as well. I can't wait to see the image that she puts in. It's just a beautiful way of creating a professional-looking email signature that's on the brand, has all the right information, that has all the right links, everything works, it looks lovely, and it was done in seconds. If you are looking at that sort of stuff this year, if it's something that you're thinking, "I should figure out my email signature," then definitely go on over to signaturehound.com. I have to give props to Liz Cosentino, who is the founder of So-le Studio, which is graphic design practice here in Melbourne. You can find out all about Liz and about her practice at so-le.com.au, and we will link to that in the show notes, which you'll be able to find today over at mydailybusinesscoach.com/podcast/275.
That is it. A really quick, short, and sharp, but impactful and helpful tool today. I have found at least firsthand using signaturehound.com. Again, I'm not sponsored or anything, but anyone that I mentioned on this podcast, but I feel like this is such a good tool. I sent it to a bunch of graphic designer friends as well. I know they're often creating signatures for people and it just makes the whole thing so simple and so good. Everyone who has sent it so far has just been like “this is brilliant.” That is it, signaturehound.com. Thank you again, Liz, from So-le Studio. All the links and all the information will be in the show notes, which you can find over at mydailybusinesscoach.com/podcast/275. Just a reminder, get in quick if you are interested in Group Coaching as applications do finish at the end of this month. You can find all the details, what's included, how much it is, and all of that stuff over at mydailybusinesscoach.com/groupcoaching. Just like Liz, who is in one of the group coaching programs, I may well see you inside the next Group Coaching program, which kicks off in March 2023.
Thanks for listening to the My Daily Business Coach podcast. If you want to get in touch, you can do that at mydailybusinesscoach.com or hit me up on Instagram @mydailybusinesscoach.
