Episode 280: 6 benefits of moving outside your comfort zone

As a small business owner, there may be things that you want to do that you are not willing to put yourself forward for because it's uncomfortable. In today's episode, Fiona shares 6 tips to fuel you to go for it and just have a go. Tune in!


Topics discussed in this episode: 

  • Introduction

  • Self-awareness

  • The element of fun

  • Self-care

  • Meeting new people

  • On taking risks

  • Conclusion


Get in touch with My Daily Business Coach


Resources and Recommendations mentioned in this episode:



You are going to have to deal with newness over and over. Every time you get a new job, every time you're in a new relationship, every time you meet a new friend and then meet that friend's parents or meet that friend's family, there's so much newness in life, which is part of my life is so beautiful and amazing and we can't be afraid of that newness. We have to meet it head-on, which is moving outside of our comfort zone.


Welcome to episode 280 of the My Daily Business Coach podcast. Today you are listening to a coaching episode, and this is an important one. I think this is something that a lot of us fail to do and that we don't put any effort into, even though it can have a massive impact on our business and our personal lives. Before we get stuck into that, I want to acknowledge the traditional owners and custodians of the beautiful land on which I get to live and record this podcast. And that is the Wurrung and Wurundjeri people of the Kulin Nation. And I pay my respects to their elders, past, present, and emerging, and acknowledge that sovereignty has never been ceded. The other thing I wanted to mention is that if this is finally going to be the year that you figure out your marketing, that you get more strategic, and have a plan, then you might be interested in Marketing for Your Small Business course.


It's always available. You can find it at marketingforyoursmallbusiness.com. But in March 2023, we run a nine-week coaching program alongside the course. You do a module of the course and then you come and we chat about that for an hour and you keep doing that for eight weeks. At the end of it, you have the option to then present your marketing plan to the rest of the people in the group. I just love this course. I love the coaching part of it and I love seeing people start the course with maybe not the greatest understanding of marketing or maybe they've been in marketing before but they haven't looked at it from the perspective of a business owner. And then they come out the other end and they're like, "I'm confident. Here's my plan, this is what I'm going to do.” And you just see them grow so much over nine weeks. If you're interested in that, you can check out everything over at marketingforyoursmallbusiness.com. You can also check everything out at mydailybusinesscoach.com. Let's get into today's coaching episode.


Today I thought it's still relatively new the year even if you're watching this or watching this watching. Are we on YouTube yet? No, but we will be later this year. But if you are listening to this at a later time you can still do this any time of year, but I think a new year is a good time to focus on this stuff. What am I talking about today? I'm going to talk about six reasons why you should move outside your comfort zone. I know that can sound lame like all those things that you see on social media where it's like a circle and then it's you and it's here's your comfort zone and here's your life and move outside of it or something. Not trying to do that.


I'm trying to give you practical reasons and tips as to why this helps, especially if you're a small business owner. I know from firsthand experience and from sitting and working with so many small business owners that when you push yourself a little bit, it can be one of the most rewarding things. It can also be daunting. Let's be real. It can be incredibly daunting and incredibly confronting and challenging sometimes that can pay off and be incredible. Sometimes it doesn't. But you don't know if you don't try. What am I talking about when I'm talking about getting outside my comfort zone? It could be doing something new that you haven't done. That could be pitching yourself for a talk. It could be getting onto TikTok, or it could be getting onto YouTube. It could be just doing videos in general.


It could be looking at automating something that you've never done before and working with paying somebody to come in and help. It could be things in your personal life. It could be starting to do a health class, it could be doing a ceramics class or a painting class or it could be anything. It could be investing in shares for the first time. If you're interested in that, we have done a couple of interviews about that with Simran Kaur from Girls That Invest and also with Amanda Thompson who's a licensed financial advisor from Endurance Financial. We'll link to both of those in the show notes. But it could be anything that is going to push you outside where you're comfortable. That can be a scary place. The longer that you are in business, sometimes the more likely that you are sitting in a comfort zone where you are comfortable just plotting along doing the same thing over and over and over.


That can be fine. I'm not going to say that you have to change things up all the time. If something is working for you, go for it. But quite often we could be pushing ourselves a little bit further or there'll be things that we see, let's say you see somebody talking at an event and you're like, "God, I wish I was doing that." Or there's something that comes up for you, whether it's envy or a little bit of like, "why are they doing that and I'm not doing that." Or just genuine like, "God that looks so fun, and I wish I could be part of that." Those little voices, those little notes that come through to you mentally are almost like a signpost saying, “you need to push a little harder” or you need to, don't even push a harder cause I don't want to get the idea of like, "you've got a hustle, hustle, push, push."


There may be things that you want to do that you are not willing to put yourself forward for because it's uncomfortable. It's not something you've done before. It is new, it is challenging. You are maybe quite worried that you might get a no, you might pitch yourself for something and people won't get back to you because all your insecurities will come out of like why they wouldn't get back to you. Or it could be, let's say you want to do a health class and you haven't done that for ages and you're worried that you're going to be the most unfit person there. Or maybe you live in a tiny town and you are thinking, but if I do this new thing, everyone is going to know about it because the community talks. It could be all sorts of reasons, but the biggest reason that we don't push ourselves is that we are worried about external thoughts.


We are worried about what our family is going to say. We are worried about what our colleagues or staff might think we are worried about the response wherever we go. Whether it's if you do a health class the instructor is going to think X, Y, Z. Or if you do a ceramics class, are they going to think this? I mean we are so sometimes fixated on the external and what their thoughts are going to be, which we have no idea about none. Even if they tell us something, they may think something very different in their mind. We will never know what they think. Instead of focusing on how will this benefit me how is this going to help me grow as a person? How is it going to help me expand, and get more confident? Today I thought I'd go through six reasons why you need to move outside your comfort zone because I can tell you from my own experience, it's been challenging for sure certain things that I've done have been incredibly confronting.


However, I would say 90% of the time, it has been a rewarding experience. I know sometimes people might think, well that's all good because you are pitching yourself somewhere and you've done it a million times. Even if I've pitched myself to something and I'm still doing it for the first time with that particular program or with that particular event, let's say if we're talking about pitching to talk on a panel or talk something or to be the keynote speaker, it's always confronting. It doesn't matter how many times you do it, it's still confronting. But I also had to do it for the first time at some point. Today I thought, I'm just going to go through six reasons why you need to move outside your comfort zone and give you examples of how I've done it.


Maybe some examples of clients as well as I don't write the script for these podcasts, I just riff. Let's see what comes out. The first reason and one of the best and biggest reasons for pushing yourself outside your comfort zone. I don't know why I keep saying pushing, let's say moving because it pushing implies that you don't want to do it and that somebody has to force you to, but to move yourself out outside your comfort zone, one of the biggest benefits of doing that is, which is the first point, self-awareness to learn about yourself, the stuff that comes up when you are about to move outside your comfort zone shows you what's going on inside your head. It's funny what you perceive about yourself that other people do not.


Self-awareness could be anything. It can be what are you scared of. What are your biggest fears? Like what is coming to the forefront of your mind? It can tell you a lot about how you think about yourself when you're about to pull yourself out of your comfort zone and go into the unknown. That's what it is, it's the unknown. And that can be a scary place to be. The self-awareness piece will bring up education for yourself around what am I fearful of? Why am I being triggered by this? What particularly is coming up for me right now? It might be a fear that you are aware of or it could be something that you are not even conscious that you're thinking. I know one of the things that came up for me just recently when we were rebranding, we worked with one graphic designer and that took seven months and I just didn't love it.


We found another amazing designer who has worked on our rebrand and I swear people will see it at some point, but Ashley Simonetto is one half of New Opening Studio. She runs that with Nick, who is a web designer, and web developer, and they're an incredible duo. If you are keen on a rebrand or branding whatever you've got to work on, check out New Opening Studio. I think their website is just newopening.studio. Anyway, we worked with them and one of the things that came up for me when I was working with Ashley is originally I had put in the brief that I wanted it to be a bit more polished or I used a certain term and she came back with a beautiful design. But it was too polished, it was too high-end.


It brought up a lot of things for me as to why I don't think that I am polished. I was like, "where's that come from?" It brought me into a conversation with myself about I don't feel like I'm polished as a person in terms of I don't wear much makeup, very minimal makeup. I don't do my hair all beautiful and fancy like all these superficial things. But I was thinking, I was equating my feelings of whether I look polished, whatever Polish means with a rebrand. It was bizarre that it came up. It was funny because I was talking to one of my beautiful clients about this when it happened and she said, "really? I think you're polished."


"I think you come across as very polished." And I was like, "really? It's interesting when you pull yourself out of your comfort zone." I had been sitting with the same branding for ages and had been like, we don't need to change, and do we need to change? We're not making much of a rebrand that is not that different from the other brand. It was pulling myself out of that comfort zone and then having to get self-aware and be like, "why am I worried about having this like beautifully polished brand?" Because what am I worried that I don't live up to it was bizarre that the thoughts that go on and this is what can happen, this self-awareness piece that comes into play when you push yourself out of you, push, there's that word, but where you move out of the comfort zone, just learning about yourself and what is coming up.


It may also be that for instance let's say you are pitching yourself to be in an editorial for the first time. Let's say you're an interior designer or an architect or maybe you are pitching an editorial feature about your business or yourself, you can sometimes also be triggered by who else has been in that magazine or who else has been in that publication, and am I at that level? And all these things can come up and it can come up at let's say you want to be in a particular magazine and then you get a couple of copies of that magazine and you see somebody in there who, let's say you're an interior designer and you see another interior designer in there, which is very likely and that particular interior designer has something over you, you have this like, “they always seem to be one step ahead.”


That is an opportunity for you to ask yourself, why am I triggered by that person? Or why am I triggered by that happening to them? Where am I telling myself certain things that may be incorrect and just factually incorrect? By pushing yourself, again, I just can't stop saying that pushing, but moving into a space that is outside of your comfort zone. Number one is that you will have so much self-awareness, all the things that come out that will only come out once you are into that new zone that's not comfortable. It's an amazing opportunity for you to learn about yourself and to learn about the limitations may be that you've been putting on yourself. That is number one, self-awareness, the massive benefit of moving outside your comfort zone. Number two is the fun aspect.


I think this is something that is missing a lot of the time in people's lives. I know I have two young children, and I'm very lucky to have them, but because of that, I see all-day-long fun happening for them. What is fun? Them having fun, them being silly, them laughing, playing, doing all of that. As adults, we often somehow forget to do that. I know there's a lot of studies, there's a lot of people out there doing like, almost like play therapy for adults and especially in business going out and playing. I know there are a couple of companies here in Melbourne that do that and they go into big corporates and just play, play with as adults play because we don't get to play that often. I think sometimes you see that where you go to say a waterpark with if you have kids or you've kids in your life you go to a water park and you have so much fun with these kids because you're like, “we get to be silly and play and splash and do all these things” that if you perhaps didn't have children in your life, and I'm not saying your kids, maybe they're you're an aunt or a godparent or whatever, that you just wouldn't necessarily do that same stuff.


I think in our lives sometimes we can feel frustrated or stressed or overwhelmed by our business when it's not necessarily the business that is stressing us out. It may well be that we have no area for fun in our lives. I don't know if people who are listening have heard of the Wheel of Life. It is a very common tool used by life coaches and psychologists and therapists. And you think about it's a wheel. You can Google Wheel of Life, and you'll see all of these different examples. You have a wheel and they've got all these different sections within it. you might have fun, you might have sexuality, you might have health, money, career, family relationships, all these different areas. And in that wheel, which is usually broken up into eight pieces or six pieces, you can then look at each section of that wheel and go, “Okay, on a scale of one to 10, where do I think my health is right now?”


Where do I think my sexuality is right now? Or my sexual relationships or where do I think my career is right now? And in that, if you had fun as one of those pieces, I think a lot of the time it would be a low score for a lot of adults. We don't always have that much time or we think we don't have the time to dedicate to something fun for us. Now I've talked about kids and yes, that can totally be fun, but sometimes we need to carve out the fun for ourselves. Whether that is going on a sailing course, I've got a good friend who does a lot of rock climbing and is into that. Testing the limit and climbing a new area for her would be fun and exciting for other people.


Maybe fun comes through dance. I've got another beautiful friend in the book club, my book club and they do, one of them is one of my clients as well. They do this, and now I've forgotten the name of it, but this wonderful adult dance group. I remembered Body Electric. They are in this dance group and listening to them talk about how fun it is and they get to make their costumes and it's so fun. They work all year on these different choreographies and then they put on a huge show and it sounds so fun. Flick who is in a book club and is also my architect one-half of the architects that we're working with, when she talks about it, she's so excited and passionate and you just can't, it's like contagious and you're like, “everyone wants to be in Body Electric.”


Shout out to Body Electric. That's an example of fun. Another example might be maybe you love to go bowling and you just never do that. Maybe you haven't done it in 10 years, but you loved it when you did it. Maybe fun for you is building ceramics, maybe fun is painting. My mother took up painting later in life and I love it, one of the beautiful presents that my husband gave to me last year was some of her paintings framed. She loved doing that. She also did a creative writing course, she did a photography course. I have done a photography course. I think there are lots of things that can not only expand our minds and education but also give us a sense of fun. I think that is often missing when you sit in your comfort zone the whole time.


It's comfortable, but you're not necessarily injecting your life with a bit of fun. Why wouldn't we inject it with fun if we can? And the fun doesn't always mean like a financial going to do a class or going to do this or going to that. The photography class that my mom did was like photography on your iPhone. It wasn't a photography class, but she did that I think through the council. I don't even know if it was like maybe something for older people to do, but I know there are tons of ways that you can inject fun for a limited cost. It doesn't always have to cost so much to have a bit of fun. Fun could also just be hanging out with a girlfriend or boyfriend or friends and having what are they called?


Sip and paint, that is not the words. But having painting with wine and just enjoying yourself and I think we don't factor that into our lives very often. I think also sometimes we are worried about stepping outside our comfort zone to say, I mean doing something like Body Electric from what I've seen looks incredible and it sounds very fun, but I could also imagine that it's quite daunting for somebody who has never danced or someone who's not been on stage or you have to go in and meet all these new people. That can also be quite daunting. But at the end of the day, from at least the reports I have heard from people, it is incredibly fun. It's thinking about where is that fun factor happening in my life.


That's a huge reward for putting yourself outside of your comfort zone. Even doing talk-like panel discussions. I still get quite nervous before them and I can say that after them though I always feel so good and pumped up and excited and you've got all these adrenaline running through you and you feel wonderful and it's a sense of fun that you maybe don't get when you are sitting inside your comfort zone the whole time. Number two is just the fun aspect is such a massive benefit of putting yourself outside your comfort zone. Number three, this goes to what I've been saying, but I think number three, one of the benefits of putting yourself outside your comfort zone is that it's an act of self-care a lot of the time, as crazy as it might sound or as just almost like the opposite of what it should be is that it is an act of believing in yourself and self-care.


I, last year I enrolled in a ceramics course and that was very much an act of self-care for myself. It was, I need to get out of the house, I want to do something that's just for me. I want to do something that is not related to my work, that is not related to my kids, that is not related to my relationship with my husband. That is just for me. And it was wonderful. I only did a couple of classes, I have to say because my back actually would not sit like it would not allow me to sit and it was a wheel, a pottery wheel course, but I'm going back and doing the hand moulding and now that my back is much better. But that was an act of self-care for me. Likewise, a lot of people will do a yoga class or do something else, enrol in something that is an act of self-care for them.


Also, in terms of business, like putting yourself forward for, let's say that interior designer that is putting their stuff forward to pitch to an editor that regardless of the outcome of whether that pitch gets accepted and the things get published or not, the act of putting yourself out there and saying, I'm good enough and I believe in my work enough for you to publish it and I think it would be a perfect fit for your publication. That is an act of self-care in itself. It's saying I believe in myself and I'm willing to take this risk and put myself out there because I'm pretty great and I think what I do is great and I think the world needs to know about it. It is an act of self-care. I think that is a huge benefit of moving outside your comfort zone.


Number four, a big one, particularly if you are going to enrol in a mastermind or a group coaching program or a dance class or whatever it is, is that you then have the opportunity to meet new people. Another massive benefit of moving yourself outside your comfort zone is that you meet different people. We can get stagnant with the people that we meet in our life, particularly if we are working by ourselves most of the time. I know I work for myself and by myself most of the time. I do have some staff, but they're all remote. We work in different places. even though I'm talking to people all day long, a lot of the time with coaching and group coaching programs and I do speaking gigs in different people's masterminds and things like that, I'm not actually physically meeting those people a lot of the time, but also I can surround myself with similar people.


Whereas when you do something like when I did that ceramics class, a woman sat down next to me and she was in her sixties. I'm going to keep her private, but she works in a particular industry that I do not mix with ever. It's not good or bad, it's not in my circle of life at the moment. We had this great conversation about her son and his upcoming wedding and I just thought that's like, I don't meet people like her every day. It was good to have this chat and this conversation. Likewise, there was another person across from me, with a very different lifestyle, very different parts of Melbourne, and different everything. It was interesting to get to know her too and likewise to chat with her from my perspective.


I just think that the opportunity to meet new people is amazing when you step outside your comfort zone. Similarly, I put myself forward for something with the council here and it ended up becoming a talk I did for the council but also then a business program. In that business program, I think there were 16 people or 17 people that came into the business program. The business program was run by myself, I was paid by the council. All of these people applied and got that grant from the council to be in this. I met so many people that are not just small business owners, creative small business owners, but that is within a particular part of Melbourne where I live. It's lovely. I've bumped into a couple of them in the Coles supermarket.


Another one I've done is her cupcake course, another one. We've become more friendly through Instagram chats. Again, I've met different people by putting myself outside my comfort zone, and pitching myself for something in my area as well, which was quite daunting I have to say. To do a talk anywhere is daunting. But to do a talk where you are speaking to a hundred people that live in the same area as you. One of them was mum from the school that my son goes to. I was quite nervous because I was like, “this is the first time they'd seen me in a professional environment.” I pushed myself outside my comfort zone, but the rewards were incredible and I met so many new people, which is another massive perk of putting yourself outside your comfort zone.


That is number four, meeting new people. Number five, and this is a big one and you probably have heard it alluded to through all these other points that I've made, is that it builds self-confidence. It builds your self-confidence and your ability to deal with change. I know that this is something that all sorts of psychology studies have looked at, but I know that when you put yourself into a situation that is new, that is outside your comfort zone, you have no other way forward than to go through that experience and come out the other side a little bit more confident that you can do something like that again because you've done it once now and even in the most unusual or uncomfortable situation. Let's say, and this might sound very taboo or morbid for people, but let's say you've never had to speak at a funeral, for example, and I'm talking from experience here.


I had never spoken at a funeral. When we came to Australia, my family didn't have any other relatives there. When I started going to funerals, it was my parents' friends or things like that. I had written a eulogy for my best friend's funeral when I was 21. However, I was overseas. A friend delivered that eulogy because I didn't want the last memories of my friendship to be at a funeral. Outside of that, I had no experience doing this. Over the last five, or six years, I've lost a lot of people very close to me. It's scary to talk in front of people anytime, but particularly I think it is very scary to talk at a funeral because there is so much emotion.


There is so much pressure. Everyone is silent while you talk. It is not like talking at a conference where people are still whispering and chatting. It is silent and people hear you and people hear the emotion in your voice as well. And yet I have to say that once you've done it one or two times, it doesn't get necessarily easy or easier, but your ability to do it, you're a little bit more confident with doing it and you have done it. You do it again. And in a much more positive example, it can be as much as talking to somebody on the phone doing a sales call. If you've never done that before, it's awkward and you are nervous and you're wondering do I sound like an idiot. Am I making sense?


Am I just rambling? Whereas when you do it over and over again, you understand roughly what they're going to say. You understand what you are going to say. You understand the concerns people will have, and the common questions that they have and you get more and more experience with doing it. You build that self-confidence. Likewise, anytime that you are bringing in a new member of staff, I mean the first time I hired somebody I was petrified. I mean for my own business, when I hired people the first time I ever hired somebody, actually he turned out to be my best friend. 20 years later we still talk every single week. But I remember being nervous at that time, but in my own business I was nervous because I was like, "it's my money that he's paying this person and it's me that has to manage them and they're reflecting my business and I hope that they like me and all these things came up."


Now I've worked with lots of different people in my business that I know when I hire somebody I have a better onboarding system. We have better systems and processes to help that person feel supported. There's still that nervousness, but I've built my confidence in it and I've also built my confidence when it's been time to let people go to be like, "okay whereas the first time I did that," I probably was so nervous about doing it because I was like, "I can't let them go because this work needs to be done. And am I doing the right thing?" I was sleepless so many sleepless nights over it. Whereas I've had to do it a couple of times and I know that I'll survive. That I've built up that self-confidence and have built up that ability to deal with change, which is a huge result and a benefit of moving outside your comfort zone because you are forced to deal with change and you are forced to build up that confidence that you can deal with change.


That is number five. One of the benefits of moving outside your comfort zone is that you build self-confidence and you deal with change. I've seen this a lot in my eldest son as well. He's 10 and I remember years ago dropping him off at a day camp, like a holiday day camp thing. I remember he was so worried about going in and we were sitting in the car and I was thinking, “well he needs to go in because it just needs to happen.” I have this and this needs to be done. We've talked about it, we've arranged it, and he knows that this is happening. When we got in he was a bit nervous, he didn't know anyone, but I stayed with him for a while, and then he got comfortable and I left.


When I came back that afternoon, he was so chatty, he almost didn't want to come home. All these new people had made friends with him and they were all like, "bye-bye" and chatting to each other and like, "are you going to be here tomorrow?" He had this great day and it was like, "okay you are so nervous about that. You've built your confidence up." He and I have often talked about that day since whenever he's had to do something else new that he can get a bit anxious about, I will say, "remember that day?" And he'll be like, "I've done it. I've done it before." And it's built up that resilience and built up that ability to deal with change, to deal with something that's new. Whenever he does deal with something that's new we always congratulate him.


But also we remind him that you're going to have to deal with newness over and over and over and over. Every time you get a new job, every time you're in a new relationship, every time you meet a new friend and then meet that friend's parents or meet that friend's family like there's so much newness in life, which is part of my life is so beautiful and amazing and we can't be afraid of that newness, we have to meet it head-on, which is moving outside to comfort zone. Number six, another massive benefit of moving outside your comfort zone is that you are taking risks. As small business owners, yes we have taken a risk to start a business. It depends on all sorts of things in your background, and your financial status. But a lot of us take a massive risk to start a new business.


We can again get stale and stagnant and not want to take new risks and not want to do anything that might harm us or be hurtful. We don't take risks. In some cases, not all, but in some cases by not taking a risk, we don't grow. I know, a massive risk that I took was to pitch my book, my first book, Passion Purpose Profit, and to pitch that to Hardie Grant who then became the publisher for it. They are the publisher of my second book, which I'm working on right now. That was a massive risk. Again, I felt like it was a massive risk when it came out. I was like, "oh my God, here it is, it's in print, you can't change it."


It's not like it's online. We can go and edit things. It is in print and people are going to see what I think and how I feel and I've told all these personal stories in it. that was a massive risk. But doing that allowed me to grow my business. The amount of work we have had through that book, not just coaching work, but the number of speaking gigs, the number of masterminds that have contacted me to do paid work within their mastermind. There's been so much from that book, let alone just the so many thousands of messages that we have received about that book from different people all over the world saying, "oh my God, this helped me so much." That has been a massive risk and it worked. Sometimes there's been risks that I've taken that have not worked.


I've hired certain people that I thought would revolutionize my business and they didn't. I have taken part in certain programs that I thought would be incredible and they haven't. I have put myself out there in certain things and launches have flopped. I'm not saying that every time you do something, the risk is going to pay off. It's not. But the fact that you are trying and that you're taking that risk allows you to then try again and take another risk again. Being comfortable, not necessarily comfortable. I don't even know if you ever get comfortable with risks, but being okay with taking a risk is a huge part of being able to grow your business. It's a huge benefit that comes when you push yourself or move outside your comfort zone. Just to recap the six points that, or the six reasons why I think it's important to move outside your comfort zone, or the six benefits of moving outside your comfort zone.


Number one is self-awareness. You learn about yourself a lot when you move outside your comfort zone. Number two, is the aspect of fun, the element of fun that you can inject into your life when you move outside your comfort zone. Number three, it's an act of self-care. You are developing yourself, growing yourself, and in a lot of cases, putting yourself forward for something because you believe in yourself. Number four, the opportunity of meeting new people is huge when you move outside your comfort zone. And number five, you build self-confidence and you learn to deal with change. Finally, number six is your ability to take on risks, ex increases. Those are the reasons. There are many more why you might want to move outside your comfort zone, but I hope that this has helped you, especially if you are on the cusp of doing something and that it feels a little scary.


I hope that today has given you the fuel to go for it and to just have a go. You never know if you don't have a go. I'm sure that's from some slogan in Australia somewhere. Never know if you never go. I think that was a travel slogan at some point. But anyway, I hope that has helped you. We will link to everything in the show notes, which you'll find over at mydailybusinesscoach.com/280 as this is episode 280. If you found this one useful, I'd love it so much if you might leave a quick review on Apple Podcasts or on Spotify, or wherever you listen to this. It just helps us get found by other small business owners. And again, just a reminder, if you're interested in creating a marketing plan, and understanding how to do it not just for this year, but how to do it again and again, then please check out marketingforyoursmallbusiness.com. That is our online course and our coaching program kicks off in March. Make sure you check out all the details over at marketingforyoursmallbusiness.com. Thanks so much for listening, I'll see you next time. Bye.


Thanks for listening to the My Daily Business Coach podcast. If you want to get in touch, you can do that at mydailybusinesscoach.com or hit me up on Instagram @mydailybusinesscoach.

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Episode 281: 3 ways to build brand love

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Episode 279: What is your behaviour like?