Episode 328: What 3 tradies taught me about business
In this episode, Fiona shares her recent experiences with three tradies and how these encounters made her rethink certain aspects of her own business. She discusses the importance of reputation, trust, and customer experience in building a successful business. Tune in!
Topics discussed in this episode:
Introduction
Importance of reputation and trust in business
How to build a positive reputation through customer experience
Reflections on marketing, word of mouth, and referrals
The significance of being respectful, prompt, and knowledgeable
Nurturing the buyer cycle from awareness to post-purchase
The value of investing in knowledge
Addressing frustrations in the trades sector through clear communication
The impact of word-of-mouth marketing
Conclusion
Get in touch with My Daily Business Coach
Resources and Recommendations mentioned in this episode:
Think about when they come to hire somebody, like whoever it is, or they come to buy a product, like whatever it is that you sell, what are their frustrations about it? What are the three questions they would want to be answered before they transact with you financially?
Welcome to episode 328 of the My Daily Business podcast. Today is a coaching episode and I'm going to be talking about something that happened to me very recently that has stayed with me and made me think about things in my own business from a slightly different perspective, but also has been something that I've shared with clients and people on my Sunday email. I've had so much feedback around this particular topic that I thought, “Why not make a podcast about it?” I'll be sharing that in a minute. I wanted to remind people that Group Coaching is open. We are enrolling people now. We are interviewing people. We have just so many beautiful people that have applied just beautiful souls, amazing businesses, businesses with meaning, and businesses that are creative and doing good things in the world. It's just such a pleasure to be able to connect with these people and bring them together and cultivate this beautiful group.
If you're interested in group coaching, make sure you enroll very soon. We'll be starting that in August. If you're reading in real-time, you need to get into enrolling and applying. You can do that over at mydailybusiness.com/groupcoaching. The other thing of course I want to mention is that I'm recording this in North Warrandyte and that is where I live and work and play, and I want to pay my respects to the traditional owners and custodians on this land. And that is the Wurrung and Wurrundjeri people of the Kulin nation. And I pay my respects to their elders past and present and acknowledge that sovereignty has never been ceded. Let's get into today's coaching episode.
As I said in the beginning, I live in North Warrandyte, which is a very beautiful bushy part of Melbourne. I think we are into our eighth year of living here and have never ever regretted living here despite that it is a 45-minute drive to the city, to the big smoke of Melbourne. But I love living here and I'm very lucky to be able to live surrounded by bush and animals and it's all sorts of bird life and it's just beautiful. As I said, I pay my respects to the traditional owners of this land because this land brings me so much. But recently we sold a log cabin home and moved around the corner to another home. If you've been reading this for some time, you may have heard that we were initially going to extend that original home and work with architects and everything else, but it's quite difficult to do much around here because of the bushfire zones and all sorts of things.
It took months and months and we couldn't necessarily do what we had hoped. We started looking around and found a lovely home for us. We moved. This home is old. It's got quite a few things that need to be fixed. Slowly by slowly as one of the builders said to us, it's a journey You cannot expect to come into a home in these parts, especially one like this. It's mud brick, it's just different and it's not going to be all perfect from day one. It's going to be years and years and years of slowly fixing it up. But that's what we signed on for. Today I wanted to talk about three experiences that I've had recently with three different tradespeople and how that's impacted the way I've thought about business or been reminded about certain things that are so important in business.
Whether you are in trade yourself, whether you are a service-based business or a product-based business, or a mix, these things are important. Even though I'm talking about people in the trade, builders, carpet layers people like this, I think these things are relevant no matter what type of business you run. I know that I've been reflecting on them for my own business. I'm in the service space business predominantly. I wanted to reflect on those with you on this podcast and ask you to ask yourself a few questions when it comes to where you think your business is viewed right now. When you look at like every single interaction that you're having with your customers, which of these three tradespeople would you say that you're like?
The first person that we got into this house to have a look around, this was before we even bought it. We'd had a building and pest inspection done by somebody else and then we had another master builder. He looked online at a whole bunch of things. He also looked at the building and pest inspection report and then we had a builder, a master builder, come to the house and he spent about an hour with us walking around saying what would need to be fixed. Because of course, we wanted to go into this with our eyes open about, this is not going to be a quick fix thing. Some things need to be updated. Some things may not even work. There are things to be aware of living in a bush environment, all sorts of things.
This builder had come very much recommended by our architects whom we had worked with on the renovation ideas for the previous house. They had recommended him also when I had been doing some research on these types of houses, which are not that common. They are in this area of Melbourne, but they're not that common in general around the country or the world. I wanted to do some research on it and understand what was the upkeep and the way that you'd look after a home and everything else. When I did that, I was ringing a few different companies around Australia that specialize in paints and other things to do with this type of house. Every time I mentioned this master builder that we were thinking of getting in everybody, they knew who this person was, and they also were like straight away, if you have that person, you are fine, you are in great hands.
There was this huge level of trust in the reputation of this person. That was amazing to have that recognition by other people, not just our architects about this person. When I contacted this person, they were very quick to reply. Despite being incredibly busy with what they do, they were very respectful in their conversation with me. There wasn't an idea, that's a silly question to ask or you're going to buy a house like that and you don't even know X, Y, Z. And they were just wonderful. When we got them to come into the house prior to buying it, they turned up before us when they've come again, they also turned up before us. They are super on time, which is something that I know I'm generalizing here and I know there'll be tradespeople listening to this who are like, we are not those people, but there is a stereotype of a tradie, we call them tradie in Australia, that doesn't turn up on time, that you'll be waiting, that they don't turn up, they turn up whenever they feel like it.
There's that rumour stereotype that's out there. This person turned up on time every single time, was very respectful, always got back to us quickly and just had this gentleness around them. Nothing was rushed, everything was like, “If you have any more questions, let's talk about it.” You could tell they love what they do and they've been doing this for 40 to 50 years. They understand what they're talking about. Every question that I had, they were experienced, they had the knowledge, it was clear, there was nothing that was catching them off guard. It was clear there was nothing they hadn't dealt with before. You just have this trust. The reputation was there. The trust was there from other people, but also they instilled the trust by small things turning up on time, being respectful quick to get back to us the way that they spoke to us.
Particularly I think as a woman being spoken to in an equal way by tradespeople is not something that I've necessarily had every single time. Again, I'm not saying all people, but I have had a number of occasions where a woman I feel like I'm being spoken to slightly differently than perhaps they would speak to a man. All of that just made for this incredible conversation but also this incredible experience with that person that makes me and my partner trust what they're about. Trust that no matter what they're going to charge, we are happy to pay it because they are going to do an amazing job and we trust in what they have to say. That made me reflect on things like marketing, word of mouth, marketing, referrals, showing up, doing good work, being proud of what you do, knowing that you're doing good things, always learning, and researching.
This person talked quite a bit about how they are still doing interesting things, they're still doing stuff. They live in a very similar house. They understand firsthand what we are going through and just their gentleness. There's a very big gentleness and I guess if you are aware of somebody who has just bought a house, they are outlaying a lot of money, they are taking on a bigger mortgage, all of those things. You can come and counteract that stress or overwhelm that they might be going through and that uncertainty of like, you can counteract that with your calmness and your demeanour. It's just such a wonderful position to be in as the recipient. It made me think about my own business and people when they come to me, often they are coming because they're like, I don't know how to make more money.
I'm having a stressful situation with my staff. I'm transitioning, I'm launching this business into another territory. I don't know how to do X, Y, Z or we are getting investment into the business and I'm not sure how to promote myself as this new title that I have. All sorts of things. People are coming and quite often there's this uncertainty, there's this stress, there's a lack of confidence, there's a whole bunch of things. When you enter into that coaching session or whatever it is, there's a need for me to carry that calmness and bring that energy and bring that upbeatness and bring all of that into my work, not just in that actual coaching session, but in the emails that we send out in the way that Yricka, who's my assistant, talks to people in the way that we onboard people.
I mean that has to be carried the whole way through. It made me reflect on my own business and think, am I doing that in every single step? Because that is the stuff, it's not just the work that this person's done, it's all of it. Their whole experience, the way they talk to us, every single thing that has led to this deep trust in who they are and what they're delivering. I guess if you had to take that first experience and think about, in terms of my business, how could I become that type of person or whatever it is that you're selling in your business, it's to consider firstly, what is your current reputation? And you might think, I don't even have a reputation, like I'm not even out there. In that case, then it's like, if you're thinking about the buyer cycle, which I talk about all the time, which is five or six key stages of any transaction, you've got awareness, research, evaluation, purchase, and post-purchase, which becomes advocacy if done well.
Here I am being an advocate for this first builder. You want to be thinking about, if I can't even pinpoint if I have a reputation as a business, then you want to be doing a little bit more on your awareness marketing. If you are thinking, “I do have a reputation”, you want to think about how has that changed over time and whether have you maybe given it more importance at certain times in your business. And what are you doing now to strengthen that reputation in every single touch point? If you think about those stages of the buyer cycle, when people first become aware of you, what are they hearing about you? What are things and are you using things like testimonials? Are you using information that other people have talked about you in different places on your website, on your social media, and in your other marketing activities?
How are you making people that have just come into the awareness part of the buyer cycle aware of your reputation? Likewise, when they go into research, how are you showing that? And then purchase and post-purchase, what are you doing if you know that you've delivered a great service or a great product? What are you doing to then get testimonials about that to showcase your reputation on a wider scale or a larger scale or in the post-purchase? Are you doing things like referrals or loyalty programs or anything else at that stage? These are some of the questions that came up when I was thinking about how that person built that incredible reputation, but also the other part of that is what are you doing as a business owner to invest in your knowledge, to invest in your skillset, to not rest on your laurels.
As I said before, talking to this guy, it was obvious that he's very passionate about what he does and that he's always interested in seeing what else can be done. He was talking about different innovations that they're doing now with certain materials and you could tell that he's keeping up to date with that stuff. He's not just like, “I'm good at what I do”, people are telling everyone that I'm good at what I do, but he is also investing back into his business and his reputation by being up to speed with different innovations, different materials, different things that people are doing now. That was the first tradesperson. The second tradesperson that I encountered with this new house didn't come by reputation but came through a Google search. They had that underway, but this person was late.
He was very apologetic for being late. He also called and was like, “Hey, I'm going to be late.” He's head office also called and said, “Hey, he just wants you to know he should be there soon. He's sorry he got caught up in a traffic accident.” I mean he wasn't in the accident but it happened. He was keeping on top of anything that could have damaged the relationship before he even got there. It wasn't like, I'll just show up whenever it was, I did not want to be that person that doesn't show up on time, I'm going to tell you why this has happened. And when he arrived at the house, he was very kind. He had a great approach and manner, he was friendly.
He showed me, all of his identification before coming into the house, which I hadn't even expected but was good to know. I'm here by myself, et cetera on that day. He shows up. He also then explained, it's going to take me about an hour to do X, Y, Z, and in doing that, here's what I'm going to need from you. It was very clear what he needed from me, but also what he was doing. Then he was like, I'm just going to go to my truck now and I'm going to get this and this. He was keeping me updated the whole way through. He probably spent about three hours here. Again, any question that I had, he was very quick to answer it. He didn't make me feel like an idiot for asking these questions, but he also talked through like, this is what I'm doing now, this is why I'm doing it.
This is the evidence that I'm going to try and collect or look at in terms of what needs to be dealt with or what we need to do here. And in going forward, here are the various options for the next steps. In those next steps, not all of them were like, you're going to pay our company a huge amount of money. It was just you could do nothing. You could do this, you could do that. And then he said, “If it was my house, this is what I would do.” There was just this real transparency about what he was doing, but also a real education piece again around like, I'm going to educate you on this so even if you don't choose to go with me to do it, you know what the problem is. Then you can find the right resource for you.
It wasn't like this holding onto stuff like, you can only have it if you go with us. It was just this transparent, friendly, professional manner that again made me reflect. One thing that I think this guy did particularly well, and it's something that I work with people all the time on when we look at buyer personas, building out your brand audiences and all sorts of things from when whether people come into Marketing for Your Small Business, the course that we run, I used to run this as a live workshop, whether I'm doing corporate workshops, whether I'm doing one-on-one coaching, if we're talking about audiences and we're talking about marketing, I often say you want to think about the three top frustrations that people have with your business and how you are answering those in the marketing, pre them purchasing from you.
How are you answering those frustrations through your website, through your about us page, through any communication they have with you say on social media, DMs, how are you doing it through social media is even in your bio, how are you regularly answering those three frustrations so that people know, if you think about the buyer cycle and you've got the evaluation stage, people know you are the right fit for me because I have these frustrations with your industry and you have spoken to those and you've qualified that you are not going to frustrate me against point A, B, C and you've done that in your marketing. I feel a level of trust and safety in purchasing with you, whatever it is, whether it's service or product. For this second tradesperson that came, they understood what I feel, the frustrations that can happen between somebody hiring a tradesperson and the tradesperson or the trades company themselves.
One of those is punctuality. I would say that's a big one. I know I've talked about that again and I'm sure there are tradespeople listening going, I'm always punctual. But I do think that they would also agree that that is something that in the industry is seen as a frustration. I'm going to you're going to say that you're going to be here at 7:00 AM but you're not going to turn up until nine o'clock. He counteracted that, he was a little late. He wasn't too late, to be honest, but he had apologized for that. He'd called, he also got his head office to call. He was all over and he apologized again when he got here and he apologized again at the end about that. That was a big one. The punctuality. The other thing is that I think there's another frustration with any trade that you don't understand what they're doing and rightly they've been qualified and they've done this thing for years and it's not expected that somebody's able to like open an electrical box and understand it in the same way that an electrician can.
It's just not going to happen like that. But there can be a frustration between, I've hired you to do this thing and I have no idea what you're doing and then you're going to give me this big bill at the end of it and I don’t know if you fix the problem or not. I can't understand what the problem is. A lot of the time you'll find that people turn up, they do a job and unless you question them, they don't explain what they've done or why they've done it. That was the second big frustration that I think is out there in terms of that particular industry and trade. This guy was answering that through his process, the way he conducted himself, the conversations that he was having with me, he was ticking off, I want to explain what I'm doing, why I'm doing it, and what I hope that the outcome is going to be 'cause of that.
Out of all of that, what are the next steps? I think that second frustration of, I don't know what you're doing here, I know that you're going to cost me a lot, but I don't know what you're doing was taken care of again through the way that he worked, his processes, his professionalism. And the third thing that I think if you think about your audience and you think about the frustrations and in line with this particular industry or this sector is just a general lack of clarity and it goes hand in hand with 0.2, the second frustration of like not understanding why you're doing something and having please explain to me if I'm hiring you for something, I want clarity on like, “If you are going to fix this part, then what do I need to do for the next part?”
Or where are the next steps? Or how many years will this particular thing last? That clarity, again, this second tradesperson that showed up was clear in terms of his process for what he’s going to do right now. But in this particular case, he was like, “This could take 12 to 24 months.” Again, there was a clear timeline, there was an expectation, and he was like, “Hopefully, it could be done sooner than that, but I don't want to overpromise and underdeliver, I'd rather underpromise and overdeliver.” That clarity was key in understanding, even if you don't go with us, here's what we've done today. Here's what you'll need to do in the next three months and then here's what you need to be done over the next 24 months.
That clarity was just so respectfully delivered as well. Again, it wasn't delivered with a hey, so you better put down your credit card today and pay for it all. This is the only way and scaremongering or any massive urgency, it was just, this is the path ahead of you because you've chosen to buy this house. Here's where we come in and here's where somebody else may come in in the future to help you get to this destination that you want to reach and that he thinks that would take about two years. That was the second person. To reflect back on business for yourself, if you're reading this and thinking, “I'm not a tradesperson so this doesn't apply to me”, it totally does. It's about getting into that headspace of thinking about your ideal customer or your ideal audience or audiences.
You may have a few different segments and different audience groups, but think about when they come to hire somebody like whoever it is, or they come to buy a product, like whatever it is that you sell, what are their frustrations about it and what are the three questions they would want to be answered before they transact with you financially? In my business, for example, the frustrations that people have with business coaches are a big one. They don't know what they're talking about. They have never done this. For example, a marketing coach, for example, has been able to build their own social media but has never been able to help somebody else do it or has never had any real-world experience inside a company as a marketing coordinator or a marketing specialist or a head of marketing.
There's a frustration sometimes that just because it worked for you doesn't mean that you can replicate that across every other business versus someone who's maybe had a lot of experience in lots of different types of businesses and can take the commonality and the common points that are proven and replicate that again and again and again regardless of what type of business it is. Sometimes there's that frustration when people are hiring a coach that you do not have the experience behind you. The way that you can counteract that is by showing your experience, by talking about how many years you've done by looking at testimonials from a variety of your audiences and people coming to you for different things. It could also look like logo farms, accreditations, or media, there are all sorts of things that can help create that trust with somebody through your marketing before they even buy from you.
In that case for that frustration, which is, I'm going to spend money with you and I don't even know if you can deliver anything. The second thing that people can get frustrated about with business coaches is that I'm going to spend six months with you and all we're going to talk about is my values and values are very important. I talk about that a lot. Values alignment is key to the businesses that I work with, but we do not spend six months straight just talking about that. There are so many other elements of business and most business owners that come to me also need to be making money during that and getting their systems up and figuring out their mindset and doing a whole bunch of other things. The way that you alleviate that frustration through your marketing before somebody is paying for your services, in this case, a business coach is to use testimonials to showcase what you do to do things like consult calls where people can ask these questions and you can give them some really clear examples.
It's looking at, here's a case study of what I've done, or here's somebody that I've worked with. It's all of these things that can help. In the light of that second tradesperson, you want to be thinking about whatever your service or industry or product business is, what are the major frustrations that people have with this and how can I speak to those and embrace those as a point of content for your marketing as opposed to hiding away from them or avoiding talking about them, even though everyone knows the elephant in the room. It's better to just be I always think in all cases, not just in business transparent and upfront with this stuff, and to even ask people, let's say for example you are making ceramics and you go to pitch yourself to a company that's going to buy a bulk buy of them.
There will be no doubt because this happens to most makers in a conversation at some point about price. In a lot of cases, unfortunately, there is a perception that something small doesn't take that long to make. Why are you charging us so much? To counteract that frustration of, it's so expensive to buy a designer-made thing, or it's so expensive to make to buy this custom furniture or this custom piece, then you're talking to that though, let's show behind the scenes, let's show the actual amount of time that goes into making this one cup or this one thing so that you're showing all of this experience and all of this skillset that you're bringing to that product and how long it takes. That is why it costs what it costs. Also looking at even if you are maybe not making things by hand, but maybe you are bringing things in from offshore, there's a perception sometimes that you're doing a massive markup on that and you may not be as transparent as a company like Everlane where they break down the product price from the actual garment being made through to customs, through to freight shipping and all of this stuff to showing you how much their markup is.
You may not be that transparent or you may not want to be, but there are ways that you can also show like, our prices have had to rise because of these prices have gone up, or shipping has gone up, or let me tell you about my freight costs, which have tripled in the last three years and we have not tripled the price of the product. There are ways to show that in your marketing to alleviate the frustration of the audience. That was Tradesperson Two, which reminded me of what are the frustrations that my audience has with my sector and how are we answering those through our marketing. The third tradesperson that came in that day, who I hope I never have to work with people like this again. That's a pretty big thing to say right up front.
This person came late, no phone call before. Turned up music blaring, all guns blazing thing, no apology. No introduction like, this is my name. Anything like that, it was just like, we are here to do this job. Show me where I'm supposed to do it. Great bedside manner. As I walked that person through the house and showed them the things that they needed to see, there was just no conversation. Instead what they did was they took photos that were not relevant to what they were there to do. There were a few people, who were sharing things on social media, they were showing each other TikTok, and they were playing them loudly.
It was this whole idea of like, we can just faff about for like an hour at least. I just put up with that, didn't know how to fix the situation. Just let them do their thing thinking well they're going to get on with it soon. But I was worried about the amount of work that had to be done in the amount of time. I was worried they hadn't got there early, they were like very late then they were about 45 minutes in and they decided to take a break and I was like, “Really? You're going to take a break when you were late” and now you're running behind and I haven't seen you do anything except share things on social media, or take photos of different parts of the house. I just let it go.
Then there was smoking on our property, which I get people to smoke, right? I'm not like a stickler, but we are not in like a bar, it's somebody's house and it's one thing to smoke and then maybe put it out and dispose of that into a rubbish bin or whatever else. But they were just disposing of it straight onto the driveway, onto the steps where my kids play, no concern about that. And when it was questioned like, it's been a 35-minute break now, can you guys please get on with it? The aggression and the abuse then started, which escalated very quickly and then them threatening to walk off the job. It was just nasty. Without going into all of the detail of that, which ended up in head office calls and all sorts of things, is the fact that because the work was already locked in and paid for, there was this sense of entitlement that came with like, you've already paid for this, we don't need to give you any customer experience or any customer service that would come with that.
There was a huge lack of professionalism. There was a real disrespect for myself, but also for our property and just for the situation that we were in. And to escalate in terms of like they were swearing, it was very abusive. It was the worst situation I've ever had with any service in my whole life to the point where I felt physically scared in my own home, which is not a great feeling for anyone, let alone when you've just bought something and you're excited about it. That particular person reminded me of it doesn't matter how good you are at something. When I did say I don't think that you're being very professional here, they were very quick to turn around and be like, well no one's ever complained.
There was this complacency like we've been doing this for a certain amount of time, and no one's complained, we can just keep going rather than like reading the room. Also just having a level of customer service and friendliness and approachableness that is going to then lead to more and more jobs. It doesn't matter whether you're selling products or you're selling services, it pays to just remember that you're talking to humans. As humans, we're not robots. We're all dealing with stress, we're all dealing with different things. Turning up, being kind, being approachable, being professional, these are all things that are just, as you would imagine common sense in most jobs. Whether somebody's walking into a retail shop or whether they are coming into your studio to talk about a piece of furniture or whether they are getting onto a Zoom call to do a business coaching session that you show up with professionalism and you show up to be open to hear what do they need?
How can I help you right now? Let's work together to have like the best ever experience. I think it can happen in all cases, that people can get complacent, people can think, I've won the job or I've won this business, or this client always comes in or this person always buys their gifts from our store. I don't need to try as hard as I would. If you come back to the buyer cycle, the post-purchase advocacy stage is the last stage of the buyer cycle. You've got awareness, research, evaluation, purchase, and post-purchase, which can become advocacy. That last stage is the most profitable. That is where your gold at the end of the rainbow sits because it is six to seven times harder to get a new client than to get somebody who you've worked with to come back and spend more or to refer a friend or to do word-of-mouth marketing for you.
In this case, this complacency and this lack of like, we've already won the job. Or for example, somebody always buys their stuff from us. We don't have to try very hard, can damage your business over time. Because if that person then feels less special than say a new person who's walking into your shop and getting the full treatment, they may well walk away and you've then lost that person who was a recurrent revenue repeat visitor. All of those good things that every business wants and needs to be able to scale financially and sustainably. You need repeat customers, you need that referral work if you're in a service-based business. It pays to show up, show up on time, show up and be professional, shows up with a good attitude, be open and even have a little leeway for people.
I know that sometimes I'll get on a call with a client who might be going through a difficult thing in their work. Maybe they had to exit people from the business. Maybe they are not making the money that they were hoping to make. Maybe they have been hit hard by the recession, maybe their interest rates have gone up massively, or their commercial rent has gone up massively. I as a business coach also need to be aware of like even if somebody comes in and they're stressed or they're whatever, that's my place. I'm holding space for them because this is what they've paid me for to be there for them and to work through and find a solution. I think particularly in service-based businesses, you never want to show up as if you are just entitled to be there because somebody has booked you someone has paid you.
Look how great you are now, even if you are the greatest, even if you're like Muhammad Ali and the Beyonces of the world, I mean even look at Beyonce, let's say for example, she could show up to her concerts and just do nothing. People would be so excited to see her that everyone would be like, “Oh my God.” But she shows up and she gives the performance of a lifetime every time. I know so many musicians are like that night after, they bring it. I feel like she's in a service-based business and not a product, but she's showing up regardless of how big she is, I mean, she's Beyonce, she's the biggest in the world. I guess that's a big reminder as well to anyone that's out there to not get complacent and to look especially at the clients and the customers who have given you repeat business, to think about how am I honouring them.
How am I giving back to them? How am I showing them that you are amazing and we appreciate you? And these could be things like special VIP nights, and VIP rewards. It could be taking people out for dinner. It could be sending just a nice thank you card, a handwritten letter, or something like that can go a long way in nurturing people in that post-purchase advocacy stage rather than in this case where I would never, ever work with these people again. I would also never refer them on. I know that, say with the other two, if anyone needed those services, I would be like, “Oh my goodness, hundred percent. These people are incredible.” That word-of-mouth marketing is so important, especially not always, but especially in service-based businesses. That is the end of today's session, which is about how these three tradies reminded me of what's important in business.
I guess if any of that has resonated with you, think about those activities that I talked about, the questions that I talked about. You can find all of this in text format over at mydailybusiness.com/podcast/328. I would love to know if you've had an experience recently with a business or with a brand, a solo entrepreneur, or whatever it is that has reminded you or forced you to reflect on your own business habits. I hope you found that useful. If you could give us a review on Apple or Spotify or wherever you listen, it helps other small business owners find our podcasts. Just a reminder, if you are keen to get into Group Coaching, please go and enroll now because we are closing very soon.
The applications can be found along with all the information for the Group Coaching program over at mydailybusiness.com/groupcoaching. It is open to anyone worldwide as long as you've got a good internet connection. We always have people from overseas who apply and quite often have at least one or two people in the group that are from outside of Australia. Please don't feel like if you're not in Australia, you can't be part of it. We welcome everyone. Thanks for reading. See you next time. Bye.
