Episode 359: C.O.R.E. Content
In this episode, Fiona shares a powerful content strategy tip. She also shares practical examples of how this strategy can reduce workload, maximize content impact, and reinforce brand messages. Tune in!
Topics discussed in this episode:
Introduction
What is CORE?
The importance of owning core content, such as podcasts, videos, or blogs
Overcoming the fear of repurposing and reusing content across different platforms
The strategic distribution of content to channels you control versus social media platforms
The value of AI in creating video content from podcasts
Consistently repurposing and reinforcing brand messages over time
Embrace content repurposing and reduce workload
Conclusion
Get in touch with My Daily Business
Resources and Recommendations mentioned in this episode:
Welcome to episode 359 of the My Daily Business Podcast. This is a quick tip episode, and I can't believe I haven't shared this before because when I went back and had a look through our podcast tracker, I was like, “How have I not shared this before?” It is something I work on with so many clients. I would say almost any client who has ever asked me about content, we will go through this tip. But before we get stuck into that, I want to of course acknowledge the traditional owners and custodians of the land, which I record this podcast and talk to all these clients about content, and that is the Wurrung and Wurundjeri people of the Kulin Nation. And I pay my respects to their elders, past, and present, and acknowledge that sovereignty has never been ceded. Let's get into this quick tip episode.
This is something that I have told so many people. I just can't believe I have not done a podcast episode on it. What is the concept that I guess I wanted to show you? It is a tool and a tactic. It's just a basic acronym. The acronym is core content. If you think about this, the acronym just stands for Create Once, Repurpose Everywhere. Imagine in your mind that I've put a little asterisk next to the E, next to the everywhere, because I don't think you need to repurpose it absolutely everywhere. But I think the point is that you take one piece of content and that should be created somewhere that you own.
Not on social media. This could be a video, it could be a blog, it could be a vlog, it could be a podcast, whatever it is something that you get to control and other people might call this hero content. I often think of it as your core content. From there, think about how you can repurpose that content. Now I have to point out, that even Beyonce repurposes her content, she has taken her event of Renaissance tour. She's taken the album, created a tour, and then taken the tour and repurposed it into a film, which is coming out in December. I can't wait to see it. But my point is that everybody is repurposing content. I think so many small business owners are afraid. For some reason, they feel like they have to create absolutely new content on every platform.
I'm not saying, you can just create the exact same content across platforms. You have to tweak it to that platform, but the themes, the content, and the ideas can be the same. Don't be afraid of that. What does it look like? For example, this podcast is our core content. It's what we start with. The podcast turns into show notes, which become a blog on the website. We'll often take what's on the podcast and turn it into carousel posts or a standard stock grid post for Instagram. We are looking now at using AI to help us create video content out of this podcast, either by putting in the show notes into a cool tool and then spitting out a video or capturing video whilst we're doing it. We already capture video while we do the interviews.
We have been looking at like, “How do we repurpose that video content that also comes out of those interviews?” We have a transcript that becomes a blog and can also become content for, let's say if we were going into Medium or Substack or even our Sunday email. Then we have the actual audio that goes out as a podcast. Then we have the video recordings of that same audio interview, particularly when interviewing people with small business owners. That content can then be going onto YouTube. It could be cut up for TikTok, or Instagram reels. The point is to think about what is my core content. What is my core content that is being created? It should be something you own and then you distribute it onto different connection channels like social media. It shouldn't start on social media because you do not own that.
Even if you're downloading your data, which you should be doing quite often, I would say at least every six months, if not quarterly, from Instagram, Facebook, all of the places that you can download your full data, which includes all your imagery and captions and all the information. Even if you're doing that, you still don't own that platform. You can't control where that content gets seen, or how it gets seen. Whereas if you own your podcast, you own your video, you own that core content, then you can redistribute it and repurpose it into all sorts of mediums and messages and platforms. That's the point today that is the tip tool or tactic. It's this tactic which is to consider your core content. What is your core content? Remember, create once, repurpose everywhere. How are you utilizing that to reduce the workload on yourself for having to market and get your business out there?
One podcast episode, I'm saying we could do a better job of this than we do, but if we wanted to, we could take one podcast episode, transcribe it, and create 15 different videos out of those 15 different posts. We could take the themes that say, for example, somebody we interview brings up and then do polls on social media. What do you think of this? This is what so-and-so said about business. What are your thoughts? Get that dialogue happening, get those relationships. Be social on social media. That is it for today. Just a quick one, consider it in your own marketing plan, and your content strategy. What is your core content and how are you repurposing content? Even taking content that you've done years ago, if it's still relevant if it's still something that is not dated, then I would be looking at like, “Can we repurpose this?”
We repurpose content all the time in this business, constantly repurposing content. we know even people who are like diehard fans may even feel like they're seeing it for the first time again. A lot of the time you're saying the same message over and over, you want to be building this brand that is known for X, Y, Z. Of course, you're going to repurpose content. You're not going to come up with brand new things every single time you create a post or a real one or whatever. Repurposing content is a smart way. It's also strategic because you're reinforcing the messages that you want to be known for as a brand. If you have any questions about the content or if you want to go through your own content, you can always book in a one-on-one call with us. You can just do all of that over at mydailybusiness.com/shop.
If you are super keen to get into this and structure your entire business, then I would be looking at the Group Coaching program that will kick off at the start of 2024, around February or March is when we start that. We always have people join the wait list whenever they want to. You can go over to mydailybusiness.com/groupcoaching if you are on the waitlist. Then you do get into group coaching, you get extra coaching with me. If you are interested in all, it's not harmful to just put yourself down on the waitlist. There's no obligation. We just contact you later on early next year. If you are keen, then as I said, you'll get more coaching from me than people who just signed up once we start the full campaign early next year. All of the information for all of that can be found over at mydailybusiness.com/groupcoaching for group coaching, or just mydailybusiness.com/shop for one-on-one coaching, or anything else that we sell. Thank you so much for reading and I'll see you next time.
