Episode 89: 5 Reasons Why Having a Podcast is One of the Best Marketing Channels For Any Small Business in 2021
If you’ve been listening to Fiona’s podcast since she started it, you’ve heard her share about starting one has helped market her business to a global audience and how more people have reached out to her on her Instagram account to share their thoughts on her episodes. In this quick tip episode, Fiona shares the 5 reasons why you should consider starting your own and how it can become one of the best marketing channels for small business owners like you.
Topics discussed in this episode:
Introduction
Podcasting
5 reasons why you should start a podcast for your small business
1. You can do it in your pajamas
2. The minimal effort is muutal
3. You have a global audience
4. Creating batch content
5. It's an affordable medium
Recap
Conclusion
Resources mentioned in this episode:
Episode transcript:
Hello and welcome to Episode 89 of My Daily Business Coach podcast. Today, you are listening to a quick tip episode, and that's really where I'm going to discuss a tip, tool or tactic that can help you in your small business journey if this is the first time you're listening to this. Thank you so much and welcome. And please make sure that you hit subscribe so you don't miss out on future episodes.
And also, you might want to go back and binge on the 88 episodes prior to this one after you've listened to this, of course, because there's so much goodness in there from my quick tip episodes and my longer coaching ones through to interviews with small business owners across the globe. All right. Let's get stuck into today's Quick Tip episode. All right, so I am obviously connecting with you right now through the medium that is podcasting and you might be listening on your phone, you could be listening in, you know, having it running in the shop while you pack orders.
Shout out to Maggie May from Thornbury, who does that quite a bit. Thank you. And if you do that quite a bit, please send me a DM over on Instagram at @mydailybusinesscoach. I love to hear where people are listening to it. You could be in the gym, it could be on a walk. It could be driving your kids around, or you might just be at your actual desk, you know, typing away, doing other stuff, listening to this.
So the reason I'm mentioning all of that is that podcasting is just such an acceptable way of getting your message out to an abundance of people all over the world. And it's such an easy way of marketing your business as well. I mean, after all, this is marketing. Part of my marketing toolkit is my podcast. I have a Sunday email as well. I'm very much on Instagram as a key channel, my website, my blog.
But podcasting has, I have to say, since I started, you know, what is it, nine months ago has just surpassed so many other channels that I've used before for engagement, for sales, for awareness, for people reaching out to want to collaborate or have me come in and speaking their mastermind groups or speak at an event. It's just such an incredible platform. And not just for businesses like myself, which are service-based. There are so many product-based businesses that are doing such a great job of podcasting.
So today I wanted to give you five reasons that you might want to start a podcast or five reasons why you should start a podcast. And if when I said that, you sort of lit up a little bit and you're like, “Yes, I kind of I do want to start a podcast.” I have a short course. It's called How to Start a Podcast. And guess what? It's about how to start a podcast. You can find that over at mydailybusinesscoach.com/podcast. But let's get into five reasons that I think it's one of the best marketing channels for any small business in 2021.
All right, let's go.
#1 You can do it in your pajamas.
You could do it naked if you wanted. I mean, unless you have a video component to it, then who knows? Maybe you have to edit carefully, but you can literally do it in your pajamas.
I have done this in my pajamas. I have done it at seven o'clock in the morning when I kind of had a thought come to me and I've just raced out and recorded a quick podcast. I've done it in the evenings. I've done it in a half hour. Between coaching sessions. It is just such an accessible format to create content. As a business owner, you don't have to get dressed up. You don't have to put makeup on. You don't have to have the right lighting.
You don't have to make sure that everyone is always super, super quiet because, you know, depending on how you set yourself up. And in my course, I go through a very basic set up that I have that works quite well. You know, it's not as hard as it may appear. And so that's number one. It is so easy to do. You are literally just speaking. I'm at my desk right now in the office, which we have built at the back of our house.
And I'm just talking. That's it. You know, it doesn't matter what I look like, doesn't matter if my Internet's down. I'm recording all of this just straight into it all on my computer and then I send it off to get edited.
So that's number one. You can do it in your PJs.
#2 The minimal effort is mutual.
Your audience, it's minimal effort for them to tune in. You know, like I said at the start, you could be listening in the car. You could be on a walk. You're not having to sit in front of a computer and watch a video. You're not having to be on social media and watch, you know, videos or content.
That way, you don't have to log in to zoom. There's so many obstacles sometimes for people to connect with your marketing, whereas podcasting, they don't have to do anything. They can literally be listening whilst they're doing other stuff. So no one minimal effort by you. Number two, minimal effort by your audience.
#3 Global audience.
So I have I've had people buying my products, especially my courses from the US, from Sweden, from Italy, from India, you know, early on. But I have to say that those numbers have definitely crept up since I've started this podcast. We are just shy of 100,000 downloads, which is incredible. And we look at that, you know, every single week we look at the data and we're looking at also the locations. And it's incredible to see all different parts of the world where people are tuning into this and to see them growing in different parts of Asia, India, different parts of Africa like South Africa, Northern Africa, around Egypt, Morocco.
It's just incredible to see that. So a podcast is there and it's out there.
So if listening to Apple or Spotify or any other channel where they get the podcasts and you're in a particular category, you're very well, you know, able to come up and be seen in their search results. So global audience number three and one of the quickest ways to go, global audience versus, you know, other channels that you might need to work a lot harder to cut through to certain markets.
#4 The ability to batch content
So, again, it depends what your format is. And in my course, how to start a podcast, I go through exactly how to, you know, choose the format that you'll have. And maybe you have a mix of formats like my podcast is a mix of formats.
But for the two out of the three different types of podcasts that I have or podcast episodes, I should say, like the episodes and the coaching episodes, I can just batch.
So the two episodes are roughly 10 minutes or less. And if I come up with some ideas, I can literally sit there and hash those out and, you know, create six or seven episodes in a day. And that is six or seven weeks worth of content on a Tuesday. So my podcast comes out Tuesdays and Thursdays. The same with the coaching episodes obviously did longer. So they do take a bit more time. And usually I'll write a couple of notes for those with the quick tip episodes. I often am just free falling, free falling.
That's the wrong word. Free. I don't know. Freestyle like freestyle like that's it. So I'm just free styling and the ability to batch you had literally just talking again, you don't have to be sitting on a computer screen thinking, I've got to write the perfect thing. Did you have to be taking the right image? You don't have to set up your camera lights so that everything looks really good. You know, you can just sit down and go or stand if you if you wish to start sooner before the ability to match is incredible.
#5 It's a really affordable medium.
I know that I've talked to many clients and a lot of the clients that I attract are in the kind of space where aesthetics and style is important. So and is a key thing. So, you know, architects, interior designers, furniture makers, photographers, graphic designers, brand strategists, business coaches for designers, other sort of stuff like that. And quite often they can get caught up in you know, if I'm going to create video content, it has to be polished.
It has to look really good. And that can be an expensive outlay. You know, same with brand photos, same with even batch creating really good.
You know, videos can be expensive to set up, to get a videographer to get you know, even if you don't get a videographer to, you know, shoot it, maybe get a videographer to edit it, finding royalty free tracks or paying for tracks, you know, there's so much involved with it, whereas a podcast is pretty much your your desk or your wherever you do it and you just talking.
And even when you're interviewing people, if that's sort of the type of format you want to go down that path of, you are still just meeting them on zoom or meeting them on, you know, so many other platforms that are available or you may choose to meet them in person and record that way as well. But overall, in comparison to so many other different types of channels that are out there, it is a very affordable medium. Once you get your set up, which, you know, my setup really was a couple of hundred dollars once that's done, it's a very affordable way of marketing and to a really large audience.
So those are five things that you might want to consider if you are wanting to start a podcast.
Five reasons that you should:
#1 You can do it in your PJs.
#2 Minimal effort by the audience as well. They don't have to do much to listen to a podcast.
#3 The ability to capture a global audience is massive.
#4 The ability to batch content is also massive.
#5 Super affordable medium.
So, as I said, if you are interested in learning how to start a podcast, showing you exactly how I've done it, not just how to actually start, but the processes and systems that you'll need to set up to be able to do it consistently without feeling overwhelmed, definitely.
Thanks for listening to My Daily Business Coach podcast. If you want to get in touch, you can do that at mydailybusinesscoach.com or hit me up on Instagram at @mydailybusinesscoach.
