Episode 148: Your Brand Values and Why They Are Essential For Running A Good Business
In today’s coaching episode, Fiona discusses brand values and why it’s so important to identify your top three. She shares what her top values are and what she does to make sure they align with her business - both internally and externally. Listen now to learn why brand values and knowing them is essential for running a good business, then download Fiona’s FREE values checklist available on her website today!
Topics discussed in this episode:
Introduction
Brand Values
Fiona's Top Three
Family
Freedom
Spirituality
Values Checklist
Why is it important?
Doing the exercise
How each value affects the other
Values aligning externally, internally
Habits that hinder and help
Making changes
Get in touch with My Daily Business Coach
Resources mentioned in this episode:
Episode transcript:
Really without the values, without being aligned to your values, it is very easy to go into resentment, to go into "What am I in this business for? Yep, it's making money, but I don't feel fulfilled." And I've worked with lots of people like that, who are making millions of dollars and an outset, it's like, Oh, my God, everything's just rolling in your life must be sweet. And they're just not aligned on a values, the business doesn't align to their values. And so there's this real disconnect, and just not attachment to what it is that they're doing. They don't have the passion there anymore. And it's just become kind of this monotonous thing to make money. And yes, they're making money, but they don't enjoy it.
Hello, and welcome to episode 148 of the My Daily Business Coach podcast, you're listening to me Fiona Killackey. And I am going to take you through a coaching episode today. So that's really where I kind of dive deep into one business element and give you a lot of good advice, I think. But you know, sound advice from you know, the 20+ years that I've been working in brand and content and marketing and, and small business and give you things that you can really implement immediately in your business. So that's what I'm all about - kind of real stuff, no fluff, oh, I should like trademark that real stuff, no fluff. But honestly giving you something that you can take away today and really make changes or adapt your business in some way that is going to benefit you based on the topic today.
So before I get stuck into that, I just want to acknowledge the traditional owners and custodians on this beautiful land that I'm lucky enough to live on and record this podcast on. I'm literally looking out into beautiful gum trees on a gorgeous sunny spring morning here in North Warrandyte. And the traditional owners and custodians are the Wurundjeri people of the Kulin nation. And I pay my respects to their Elders past, present and emerging and acknowledge that we have so long to go in terms of our First Nations relationships in this country. And I acknowledge that sovereignty has never been seated.
So before I get stuck in to today's episode, I just wanted to say a massive thank you to every single person who has commented on our Instagram, who has sent us a DM at @mydailybusinesscoach, who has left a review who shared this podcast, we are well over 200,000 downloads now. And that's pretty amazing. It only came out a little over a year ago. And I'm super pumped with that number. And I just love seeing analytics every week and seeing that we've got this map that lights up in different places around the world that this has been downloaded. So thank you from the bottom of my heart for every person who's helped us get this podcast out to as many small business owners as possible. And if you're listening to this, and you're a regular listener, thank you, thank you, thank you, I'd love it if you could leave a review. Or you could share this with a friend or just sort of help us in some way get the business podcast out to more small business owners who really really can benefit from it. Alright, so let's get into today's coaching episode.
So today, I really wanted to talk about something that I know is spoken about all the time in all sorts of podcasts and business places and everywhere on Instagram. But I really wanted to kind of dive deep into why it's so important. And what are the steps that you can take to make this something that's not just I don't know, like a one time exercise that you do and then never really look at again.
So today I really want to talk about brand values. So the values and the beliefs that underpin your business and that you want to be known for and you want to really truly live up to and why they're so important. So I know that you can open any business book and pretty much values will be somewhere at the start. And if they're not, then I would shut that business book. Genuinely after business coaching 1000s of people now I'm in my sixth year, and also working in businesses for 20 something years, writing about small businesses for 20 years as a journalist as well, I've just seen that the brands that succeed, and do well, long term are those that are really clear on their brand values. And they're not just in it to make money. They're in it to make a difference and have a real purpose and passion behind the profit. That's exactly you know why I called my business book, the first one that came out last year, Passion, Purpose Profit, because those three things are so important. When I start working with any small business owner, whether it's in group coaching, whether it's 1:1, whether they go through one of my bigger courses, like Marketing For Your Small Business, we will dive into what are your values? What are the things that are holding this up? What are the foundations of the business? Because, yes, it's awesome to make money. And that is also a huge part of what we dive into. And we even have our money mapping course.
But really, without the values, without being aligned to your values, it is very easy to go into resentment to go into, what am I in this business for? Yep, it's making money, but I don't feel fulfilled. And I've worked with lots of people like that, who are making millions of dollars and an outset, it's like, Oh, my God, everything's just rolling in your life must be sweet. And they just not aligned on t values, the business doesn't align to their values. And so there's this real disconnect, and just not attachment to what it is that they're doing, they don't have the passion there anymore. And it's just become kind of this monotonous thing to make money. And yes, they're making money, but they don't enjoy it. And, gosh, I can go into that on a whole other rant. But it's really, really, really important to understand what your values are, and also how they come alive in everything from how you hire staff, through to the offers that you put out, or the products and services that you put out through to how you actually run the business, the systems and processes around your business. So I guess to go way back, when I first came into, I mean, I've done lots of values, workshops, and all sorts of things for lots of different businesses. And I've worked in agencies where we've, you know, sat there and worked out brand values. But in my own life, I've definitely had, like, I've talked about my parents a lot, but my parents were very values based people. And you know, you have to really be have your principles and live up to these things and have integrity and all sorts of stuff. You can't just say that you're this if you don't walk the walk as well. But I guess the first kind of values exercise that I did for myself, and for my own business was years ago, in 2015, I went to a workshop with a friend. And that was the very last kind of straw of like, okay, I'm really going to start my business. So at the time, I was head of marketing for a major accessories label here in Australia. And you know, it had a team about 16 to 19 people, it was a very demanding job. And you know, you're head of marketing for a company that had 108 stores in three different countries. And it was it was a lot. Anyway, I went to this workshop, and we did a values thing.
And I'm like, Yeah, I've done this before. But I really sat down and thought about, okay, well what would be the values that would underpin this business, if I was to start this business, which I'd sort of thought about starting for a couple of years prior. And I got caught up in security, and stableness, and everything else that you kind of these false things that you think about a real job, real innovative commerce versus starting your own business. And so I sat down, I did this values exercise. And I kind of looked at the values that I had there, kind of top three to five, and especially the top three, I remember at the time, I think I'd put down family as a top value. I put down freedom. And I think I had put down like spirituality and health. And I looked at them and thought, Wow, I'm not aligned to any of them in the current position that I mean.
Family was not seeing at the time I was newly back from London, and we were living in, in a city in Melbourne, and I had a one child at the time, I knew I wanted to have another child. And I had, you know, my beautiful husband, and I just wasn't seeing them. I literally was getting up at the crack of dawn getting to work sometimes at 630 in the morning to get some work done before all the meetings started. So my life was just running, literally running from meeting to meeting, just meetings about meetings. And as head of marketing, you had to sit in all of them from like a legal meeting through to you know, a meeting about the CRM system through to loyalty cards through to you know, just sitting there, and then you still have a huge amount of work to actually be done as well. And so I was getting up the crack of dawn not seeing my son, my husband was taking him to childcare. Most of the time more. No, I often did drop him at childcare because I often remember crying in the car after I dropped him there and just thinking, "Gosh, he's the first one there because I've got to get to work."
And then in the evenings, I was getting home. And I was picking him up from childcare at like, 4:30pm. But I felt so guilty about leaving work, because you know, every time I try and get out there, people would literally stop me on the way out and be like, Oh, I've just got this one question. So I'd always be like to pick him up, and then I'd get home, it'd be this mad rush of like, dinner, bath, bed. And then I'd love to say that I sat on the couch and relax, but I didn't I just flip the laptop back open and started working. And my parents, you know, I wasn't seeing them that much at that time, before we moved out to Warrandyte, which is where we live now. And I just wasn't seeing them. And I just thought, "Wow, okay, that that value that I've put there, that's just paper, only that that doesn't actually align to my real life, because I'm definitely not spending the time with family that I'd like to spend. them."
The second value was freedom. And I definitely didn't feel that at all. I felt that I was sort of in this job that I was not stuck, but kind of like I thought, Oh, well, we've just bought a house, this job pays really well. I didn't feel completely free to, to say all my opinions at work. I had somebody that had wanted the job and didn't get the job and had become incredibly nasty to me, and just sort of backstabbing and passive aggressive clients and, and so I didn't feel free to be 100% myself at work. And that was really hard to feel like you're going into a place that you have to kind of put a face on for. And I didn't feel that I had freedom to kind of control my hours, that I had freedom on the weekend to do what I wanted, I always felt like there was so much pressure to get things done. If somebody emailed you, no matter what time of day, you were supposed to get back to them. And of course, so much of that looking back, I enabled that behavior to happen. But it also felt like that that workplace had that environment. And so I definitely didn't feel free. I didn't feel the freedom of yeah, just just creating my day the way that I wanted to be created. And I know that's a very, very privileged position to be in. But I am very privileged. And I was in the position of thinking, well, if I start my own business, maybe I could have a bit more of that freedom back.
And then the next one, spirituality was not doing anything like that. I had for years and years I've been doing meditation. And I had volunteered at so many places for years, like all sorts of places from homeless shelters, I used to cook breakfast and make beds at the homeless shelter. I've done a whole bunch of like reading and kind of English tutorials for refugee children. I had worked oh my goodness years and years ago, at Wednesday Night Tutoring that was created by amazing James Lee and a group of friends, I think now, [...] have taken over. But that was every Wednesday night kind of going to the Commission flats in inner city, Melbourne and helping kids with their homework. And I'd done those type of things for so long. And then in this job was the first time for a long time, but I just didn't have time to do any of those things. And I just put work as a major priority. And I felt there was so much pressure. I wasn't going to church, I grew up Catholic, my parents had gone at that time they were going to church every single weekend. And I don't you know, I'm not really a practicing Catholic, as much as you know, lots of people are, I guess, you know, go for the big holiday kind of Easter Christmas, show your face. But I liked going there with my parents and sort of just that meditative place to be. I have major issues with the Catholic Church. But you know, you kind of grew up going somewhere, and rituals and all sorts of things that I hadn't been doing. And so that I looked at that one, and I was like, well, that has also gone out the window, definitely not aligned to any kind of spirituality at the moment.
I was running, I used to run 5am down to Edinburgh gardens and back home. But that was you know, it's all pitch black most of the time. And it wasn't sort of the same as like, you know, walking in nature and really taking it in. I had my headphones blasting it was pitch black, and I'd kind of run and get back and everything was on a schedule. And yeah, so I looked at these kind of values that I put there. And my health was another big one. That really I just feel like I just was living on cortisol, adrenaline and having a massive coffee on the way to work. Not really eating until my meetings were finished. And then there'd be nothing left at the canteen at downstairs. So I usually get another big coffee and a banana cake or banana bread, or a piece of sushi or it just wasn't great. Now I'd get home and have takeaway a few nights a week and like having wine and you know, it was just this bad cycle that I got into.
So of course, standing back. I can be like, well, you enabled all of those things to happen, but at the time, I just sort of looked at these values and thought, Wow, pretty much none of them are aligned to the way I'm actually living. And I planned out my business and thought, well, I want those things to be front and center when I create my business. And so that was really my first really kind of shock with, "Yes, I can put these values down on a piece of paper and in a group exercise, but they're not aligned at all, to how I actually live."
So if you're listening to this, and you're thinking, Oh, my goodness, what are my values? How do I even begin to know what my values are? Then the first thing is to sit down and go through a values checklist. Now you can find a million on Google, you can find one in my book, passion, purpose profit, we also have a free downloadable values checklist on websites, you can go to mydailybusinesscoach.com/freestuff, one word, and you'll find the values checklist there. And what that will do is it will ask you to work through a series of words and kind of circle them and you know, maybe circle the ones that really speak to you that you know, resonate with you.
Sometimes you'll look at a group of words, and you're like, ah, that one Yep, 100%. Other times, you might need to reflect a bit more on them, kind of let them stew let you kind of digest them. And what you'll do is you'll sort of come up with a list of maybe like 10, 12. And then from there, you want to keep cutting and cutting until you get a really strong list of maybe about five. And what you'll do there is then and it could be three, it could be however many feel right for you. But what you don't want is like 20 of them.
Yes, you may have those values. But what are the core ones? What are the ones that are so so so important that if all the other things fell to the wayside, what are the values that you 110% want to be known for, in your business, in the way that you conduct yourself in your business in you know, that you want your staff to have those shared values? What are those ones? And like I said, some people will be able to do that exercise quickly and be like, Yep, I've done this before. This is what I want to be known for. These are the values that underpin my business and my beliefs, others will take a bit longer. So like we said, we've got the free values checklist. And we'll link to that in the show notes. And you can find it at mydailybusinesscoach.com/freestuff. Or you can literally Google or Akasha or any of the other search engines. And you can just look in values checklist, business values checklist and start working through it from there.
Now, why is it important to know these values? Well, I think that and just knowing, having worked with so many business owners, that if you're really really aligned to your values, it just it's like clarity, it just always say clarity equals competence. If you know what your values are, it is so much easier to then figure out do I want to be part of that collaboration? Do I want to take on that opportunity? Do we want to use this platform or that platform or this marketing channel? It might sound so bizarre, like how do your values you know, impact which marketing channels you have.
But let's just say for example, that one of your values is freedom. So one of my values, my top value now is freedom. And it has been for a few years. So if I look at Freedom, and say somebody comes to me, like many, many, many, many, many people did when clubhouse started and said, Hey, there's this new platform called clubhouse, you should totally be on it. You've got a podcast, you know, you're gonna get so many followers, blah, blah, blah, blah, blah. So I did some free minutes all free on clubhouse, I did some talks on clubhouse. So the way the clubhouse works, if you're not on that social media platform, is that it's an audio platform. So you are listening in real time as people in different groups of rooms, chat about various topics. And so what happened at the start was people like Oprah apparently was on it. And you had all these celebrities. And the whole idea was like, Oh, my gosh, you've been invited to clubhouse. And you could potentially be in a room with Oprah. And you could like just talk to her, like just, you know, put a little microphone on and start talking and wow, what an opportunity. And it was really supposed to kind of be this democracy of ideas and thought sharing and thought leadership. And so a lot of people told me you should be on there. I was on there. I was on there pretty early. I got an invite very early on, thanks to Tracy for mum's with us will actually sent me an invite. And I got on there really, really early. And I went into some rooms and I spoke in some rooms. And it was the new craze. But I remember I had this client actually who was like, Yep, I want to be on clubhouse. I want to be really well known on clubhouse. And I had sort of said she'd I think she'd asked like why are you not on there more?
And I was like, well, that impacts my freedom. Like I'm happy to record a podcast and spend hours doing that each week or a couple of hours. But that platform doesn't work for the rest of my business. Like I don't want to be sitting and listening to people in clubhouse for for hours on end when I've got other stuff to get on with. And also, like, I just, I felt like, you know, very quickly, it became hierarchical, and where you had hundreds of people in a room, and you had these people on stage at the top. And people were not allowed to talk unless they were invited up to the stage. And I just sort of thought, you know, I don't love it. And it impacts my freedom. And freedom is one of my biggest values. And I want to align my business both internally and externally to those values. So that's where, you know, your values can really, really come in and where I said before, you know, your values, knowing them can even impact which marketing channels you choose.
That's an example of those things, which may have seemed oh my gosh, they're such different things like, how do they coexist? And why are they so influencing of each other? And that's one example. But yeah, to go back to the exercise, you kind of sit down, you figure out your values, and then you want to think about, what did those values tell me in terms of where my business is going?
So far, again, for my business freedom, it's like, okay, freedom has always been part of my values list. But it's been at the top for probably the last three years. And that very much came more into effect when I was having my second child. So I got pregnant in 2018, and had him in 2019. And so in 2018, I was still doing consulting work, quite a lot of consulting work for big companies. So I'd go in and look at their whole brand message and their brand architecture and everything from their marketing to the way the brand is positioned and, and the team that they're building, and work on the strategy with them. And what I realized was, I don't want to have to drive into the city. And I definitely don't want to be doing that when I have a baby next year. Or, you know, in the coming years, we were trying to get pregnant for a while.
And so I had to look at okay, well, business coaching is bringing in money. And that's always been done remotely, it's always been done on Zoom. But what about these passive income products, you know, like the ebooks, the courses, and so I really had to hone in on those and marketing those and letting people know about those, because then that would allow me to dial down the consulting. And all of that is packaged up to help me really align with the value of freedom. So I have chosen to live out in North Warrandyte, which is about 24 kilometers from the city, a lot of those bigger companies are in the city. So at the time before COVID, you know, it was driving in 45 minutes, sometimes longer. Each way, that's time that I could have been, you know, enjoying nature, it could have been enjoying more time with my kids, I could have just had more time to work on my business. And so I really had to look at my values, like freedom and think about well, how does that impact my office going forward?
What type of business am I trying to create, so that I get the freedom that I want. It also comes into, you know, the way that you hire staff like so again, freedom, big one for me. So I've always worked with people who are remote. I've worked with, I've worked a whole bunch of people I've worked with Australians. I've worked with Australians that live in Canada, I currently am shout out to Scott from sound mind editing, who's my editor of this podcast. I've worked with people in the Philippines, I've worked people in Germany, I've worked with people, even Albania, London, Illinois, Brooklyn, in New York, I've witnessed people all over the world. And I love that I've worked with so many, in Ghana, I just love meeting these different people, but it also gives me the freedom. And then the freedom that I often say to people get the work done, as long as you get the work done, I don't really care when you work. I mean, some people say if they're doing inbox management, then you know, a chunk of their day is in the Australian timezone of like, you know, roughly nine to four. But outside of that, it's like, I don't really care, when you get that work done, I will pay you, I want you to have freedom to set up your week.
However you want to set it up, but here's the work and just get it done. And let me know and you know, all that good stuff. So you know, your values can come into the way you hire staff, the office, and even things like time blocking, that's been a massive one for me. So time blocking is something that I regularly talk about with my clients and in group coaching and, and that's really blocking your time out for the week and working very focused on one particular area. And so I found that to be hugely beneficial to my business, but also to me aligning with freedom to be like, These are the days I take on clients these days, I don't I use tools like Calendly to help with that freedom. So Calendly is a scheduling tool. So it allows us to go in and put in the times and dates that were available, or that I'm available.
My VA does this and then you know, have people book in when it suits us. So it's not impinging on my time off. It's not it's not impacting, say, my Mondays where I tend to do batch creation of content I do kind of admin working on the business, that sort of stuff. And so that freedom has let us to find tools that support us and that automate things and all of those things. So knowing your values can really, really, really help you when it comes to mapping out. Where do I want this business to be in a few years? What am I going to do next year, next month? And how does that all make sure that it's aligned with my values?
The other thing when it comes to your values, and I've just sort of mentioned that there briefly is one of the exercises that I get people to do once they really, really acknowledge their values, is to think about how do those values align internally? And how do they align externally. So for example, say one of your values is empowerment, you might decide that Yep, on social media, we regularly shout out different causes that support empowerment of different people. Maybe we all about women, and people who identify as women. So you know, shout out Girlboss, and all those sorts of things, maybe not Girlboss. But other kinds of hashtags and communities and alignments, and collaboration, and maybe have products that help women and people who identify as women feel really great. And, and so that's externally you're aligning to that. But internally, you also have to align to that.
So it could be that you have a monthly get together with your team. And everybody is empowered to give their feedback on where the business is going and what a goal should be. And, you know, giving that ideas and all their dreams and hopes for the business. And it's not just the people at the top that kind of get to do that. It could also be empowerment, that, you know, you have really great domestic violence leave policies, if you have staff in house, you might have empowerment of flexible work arrangements. So you want to take those values and literally sort of put them in a table. And I often, you know, this is an exercise that I do with my clients and say, Well, how are you showing up internally for these? How do they align internally?
And how do they align externally, another example that I often see is say people might have creativity as a value. So it's a really important value for them. And externally, that is really clear, people very much understand that brand is all about creativity and tapping into your creativity and other things. But then internally, it's things like scheduling, you know, art, gallery, exhibition visits, it's scheduling time to paint or draw or, or be creative yourself. It's scheduling, you know, maybe team bonding sessions that have a creative element. So maybe like a ceramics workshop, or, or something else. So I hope that's making sense that, you know, you start off with your values and beliefs, and then you figure out, how do they kind of contribute to the office and the direction of my business? And then internally and externally, how am I aligning to them on a regular basis, it can't just be, oh, yeah, we did this one creative thing once a year. So tick the internal alignments that it means to be a frequent thing that really, really feels strong, and part of the internal way that you run your business.
Another element that can be really helpful to bring those values to life is to look at the habits around the way that you operate your business. And I often talk about hinder and helpful in, in my book, I have a whole table about this. So you want to be thinking, firstly, what are the habits that I have in the business that are hindering me from, you know, aligning with those values. So it could be that you have a habit of messaging your staff after hours, so that's impinging on their freedom, maybe you have a habit of leaving things to the last minute. And so then, you know, it puts a lot of pressure on the rest of your staff, which again, impinges their freedom.
It could be that, you know, you set these things up, you know, you say you're going to empower your staff, but yet, when it comes to the meetings, you dismiss their ideas, or you have a habit of like starting the meeting lane and waffling on, and then they don't get a chance to input, you know, what it was that they wanted to say. So you want to be thinking about how am I habits, hindering or helping these values be aligned in my business? Again, another one might be family, and so family, maybe one of your values. And so you might look and go, Well, I mean, to get off my phone, but I don't I don't, you know, actively have a habit where I say I put the phone on airplane mode, or I switch it off altogether, when I'm with my kids for, you know, a certain period of time every day. And so that, again, is where you've got a misalignment between the value internally. So you might be like, yeah, we're a family business. It's all for parents and kids, and guardians and kids. And so, externally, again, everyone knows that it's really well aligned. Internally, though you as the business owner, are not switching your phone off to be with your kids or you're not, you know, setting aside time so that, you know, everything gets done before the weekend and you've got the full weekend to spend with your family. And so there's a misalignment between that value of family with the way that you're operating up this internally.
And then I guess another thing to be thinking about is what needs to change what needs to change in 2022, in the years afterwards, for you to really, really feel that these values are coming to life. Now, it could be that one of your values is community. And so maybe you've created products up to this point with a offshore factory, that you don't actually know, maybe you've never been there maybe went through, I don't know, third party or something like Alibaba or one of those other places. And so you're not actually sure, if the business that you're working with the manufacturer, that supplier is working in, say, an ethical way to benefit the community around them, and benefit the community of workers that are working to produce these products. And so you might think, Okay, right now, I don't feel like we're aligned, I don't feel like it's 100% there or 80% there, or whatever percentage you want to put on it. And so what needs to change in the coming years. And so it might be okay, once COVID Once we're allowed to travel properly, I want to go over there and say maybe it's that you're going to work through an agent, maybe it's that you work with, you know, a sustainable expert in that field.
So I know Belinda Humphrey, who is a fellow podcaster and client, I should be transparent. Belinda Humphrey is an expert in fashion and textiles. And she has had her own design label. And she's been a designer, and she is a designer for many, many brands. And she also has a fantastic understanding, and knowledge and expertise in sustainable sourcing, really in manufacturing, and especially in the fashion and lifestyle industry. So it could be okay, we're going to book in with Belinda Humphrey. And we're going to try and figure out well, how do we how do we get to that point where the value of community really feels aligned in all parts of the supply chain for our business for our products?
So that is another question to ask yourself, What will need to change for us to feel like we're at 100%. And it might even be worth looking at your values and kind of marking a percentage of where you are right now and where you'd like to be. Because we're not all perfect. You know, there are definitely days that, you know, I I feel like my freedom is being impinged on. But I'm like, You know what, let's just get this done. There are other days that I'm sure that I have my phone on me a lot when I'm with the kids. But we can't be perfect all the time. But what we can do is change as much as we can so that those values really do feel like a genuine part and foundation of our business. Rather than just an exercise we did once and then we put in the cupboard and we never looked at it again, you really want to make sure that you're walking the talk when it comes to your brand values.
So that is it for today's coaching session, all of the links to everything I've mentioned, including our free values checklist, and Belinda Humphrey and anyone else that I've mentioned, will be available at mydailybusinesscoach.com/podcast/148 as this is Episode 148.
Thank you so much for listening. If you found this useful, please share it with a friend, please share it on social media, you can tag at @mydailybusinesscoach, so we'll make sure that we see it or leave a review.
If you have, you know, 10 seconds. It really really helps us get found by other small business owners and you know, maybe there's somebody out there who really needs to understand this values, activity and values the way that their values are showing up in their business. So if you could please leave a review we would so so so appreciate it and of course hit subscribe so you don't miss out on any future episodes. Thanks so much for listening. See you next time. Bye.
Thanks for listening to the My Daily Business Coach podcast. If you want to get in touch you can do that at mydailybusinesscoach.com or hit me up on Instagram at @mydailybusinesscoach.
