Episode 257: Why would someone date your brand?
Why should they fall in love with your brand? Are you bringing your brand attributes regularly in your communications so that people can fall in love with your business? In today's episode, Fiona celebrates her wedding anniversary by sharing an abstract but meaningful question. Tune in!
Topics discussed in this episode:
Introduction
Why would someone date your brand?
Brand Attributes
Conclusion
Get in touch with My Daily Business Coach
Resources and Recommendations mentioned in this episode:
Welcome to episode 257 of the My Daily Business Coach podcast. Today you are listening to a quick tip episode, and if you are listening in real-time, it is the 22nd of the 11th of November 2022, which means it is my wedding anniversary. It truly doesn't mean anything except to myself and my husband. However, today's episode is in relation to romantic relationships. I know you might be thinking what does that have to do with business? But stay tuned and you'll find out. Before I get into that, I just want to remind you that if you are looking for a Christmas gift or a Denali gift or a Hanukkah gift, or any kind of end-of-year gift for business friends, we always have things available at the My Daily Business Coach Shop. You can find that at mydailybusinesscoach.com/shop.
We have a gift voucher in there as well. If you can't actually choose something or you don't know exactly what you want to get for your biz friend, you can always go in there and check out everything. We have things from templates to Money Mapping videos, through to actual courses on How to Start a Podcast, How to Get Published, or how to figure out your marketing right through to business coaching. Feel free, to jump in there. As I said, it's mydailybusinesscoach.com/shop. Feel free to go in and browse. The other thing I wanted to mention is I want to of course acknowledge the traditional owners and custodians of the beautiful lands in which I live and record this podcast. And that is the Wurrung and Wurundjeri people of the Kulin nation. And I pay my respects to their elders, past, present, and emerging, and acknowledge that sovereignty has never been ceded. It was a bit of a cryptic start. Let's figure out what today's quick tip episode is all about.
As I said today, it is my wedding anniversary. If you're listening in real time, happy anniversary Jerome Rivero. If you are listening, My wonderful husband of many years. It is 14 years, almost 15 years married, which is a lot. It's like a whole teenager. I've actually been with my partner for 16 years. We had one of those relationships where I just thought, this is it. I kind of come from a family like that. My mom and dad actually got engaged or kind of talked about getting engaged on their second date and then they went on to live 47 years of a great marriage. What has this got to do with today's episode? Well, today I just wanted to put out, I know it's a tip tool or tactic, but I think it's really a tool for helping you figure out how to talk about your brand, how to get exposure for your brand, how to get people to connect with your brand, whether that is through a particular marketing channel that you're just about to start or it is through face to face interactions, customers coming into a shop, or maybe you do service-based business.
When you show up and you are taking photos for something, how do you create a better connection with your audience, past, present, and potential? There's one question to think about when it comes to this, and I know when I first say it, if you've not heard this before, you might be like, “What?” What does that have to do with business? But stick with me because it can be one of the most powerful questions that you ask yourself, especially as this is the time of year when people start thinking about next year and what they want to do. Maybe you want to show up more as your brand. And so this is a really important question to ask yourself. Are you ready? I don't have a drum roll, but if I did, I would put that in.
Now the question to ask yourself is why would someone date my brand? And by date, I do mean date. What is cool about your brand? What is sexy? What is interesting, and what's engaging? I'm sure pretty much all gone on a date. It might not have been a formal date, but we have met people in our lives, especially if you were as old as me where things have just connected for other people it's been a slow burn, and for other people it's just like, I am like turned off immediately. Now we can all think about that in relation to people and it might not even be like a romantic date, it might just be a friend that you're creating or making, and maybe you thought this person was super cool and then they did something.
But when it comes to your business, we don't actually sit down and think what are the attributes of my brand that have somebody interested. Have someone say, I want to go on another date, and maybe even eventually lock this down and be exclusive to your brand only in a particular industry or sector. It can seem like a bit of an arbitrary random abstract question, but when you sit down and think about what are the attributes that make your brand attractive to your audience, it can then help you from content ideas to the way your website looks through to the way you talk to people in-store or the way you talk to people when you, you meet them face to face. What is it that's exciting and engaging and is going to make them enthusiastic?
With that, we all have people that we repel as well. there might be things about us that are just not right for some people. And that's fine because you are not the business for them, but there might be other parts of you that are so right for somebody else. As I said, I've been married for a long time, and my husband's like, “What did you say?” You get less for murder. But I shouldn't really joke about that. But I have been married for a long time. But I would say that the things that stood out for me about my partner when I first met him are still the things that I love about him. He's funny, and he tends to be kind of quiet and reserved, but he talks when he has something to say like his wife who has the Irish gift of the gab.
He will talk when he has something, meaningful or useful to say. He doesn't just talk for the sake of it. With my partner, there is a lot of meaning there. There are a lot of purposes there. If he was a brand, and I know he would absolutely hate me saying this, but if he was a brand, he would be one of those solid long-term kinds of brands that you commit to because they are just good. They have meaning behind them, they have got purpose behind them, and they look good as well. I have to say he is a fine-looking man. If I'm making any sense here, there are parts of that that you could also attribute to a business. We will all have businesses that we think look beautiful.
If you can marry that up with purpose and meaning as well, that's an incredible mix and that is what people want for long-term commitment to a brand. In your brand you might be like, we are really funny. We are witty. I would take a brand like Sage and Clare, which also happens to be a brand from my good friend Phoebe. And if you look at their content, if you look at what they put out, they are just like one of the many traits that they have is wit, it is funny, good sense of humor, very smart, intelligent, clever, quick-witted. And that is very much how Phoebe is as a person as well. I've been fortunate enough to know her. That's a trait though that people love about that brand. When you think about social media now you have to have a reason for people to follow you.
It's not like the old days when everyone just like did follow anyone that they knew. There needs to be a reason for people to come and absorb your content, whether that's through social media, whether it's through a podcast, whether it's through a vlog video, or email, whatever it is, there needs to be a reason behind it. Sometimes it's entertaining, for sometimes it's beauty. I would say that's another trait that Phoebe and their brand, Sage and Clare both have another brand that I think does this really well in terms of like minimal and clean, and cool is Everlane in the US. I know some people don't necessarily love the founder. You just know what you're going to get. It's cool, it's effortless, it's not, it's not overly cool though. It's not like trying to be too cool.
It's always sort of neutral, clean, and crisp. The same with skincare, which again, I mentioned a lot of times on this podcast, I wish they would do subscriptions, but they don't. But go to skincare, for anyone who doesn't know that's an Australian brand started by Zoe Foster Blake. It's just fun. It feels friendly, it feels approachable. It feels like it's quality but it's not like OTT where it's going to be so expensive or also where it's like, oh look at me, I've got the latest go-to. I've got I have a go-to my mom has a go-to, my cousin has a go-to, it's like a level playing field, but it's also cool and interesting and you feel like Zoe Foster Blake has taken a lot of things that people love about her and have put that into a brand.
It's really thinking about that question today, why would someone date your brand? Another brand that I absolutely love is Collective Closets run by two Melbourne sisters, Laurinda and Fatuma Ndenzako they are just warm and friendly and vivacious and bubbly and fun and all and like sexy, but also super cool and friendly and like all of those attributes come through in that brand. Like if you think about why would I date Collective Closets, super cool style, amazing style, and consistently cool, it doesn't like its dips and goes up, it's consistently cool. They're like if they were a person as a brand, it would be the person that you're like, they look good every time you see them. Super cool style, is super approachable, also has purpose and meaning behind it, and is real, like their content is really real.
Who they are is real that comes across. It's a reason to date that brand because it's like they look good, they sound good, and they are really normal and interesting and real. They are worldly, they are traveled, they are curious about people, they're creative and they're just lovely and they exude that approachableness even though it's a fashion brand, which can be hard to get. If you have not ever done this exercise before, I would urge you to just think about your brand and think of it as a person and think about if I was to date this brand or if my audience was to date this brand, what is the appeal? If we are a funny brand or curious brand, or if we are super creative, are we showing that? Or do we just think that internally and we're not actually putting it out there because we all have it?
We all have a person who is single in our life who is just incredible and I wish everyone could see them the way that I see them. I think sometimes we need to do that for our brand as well and be like, what are all the amazing parts? If we were going to list ourselves on some sort of like-brand Tinder, what is awesome about us? Why would someone date us? Why should they date us? Why should they fall in love with our brand? Are we funny? Are we sexy? Are we curious? Are we creative? Are we community-minded? Are we really meaningful and purpose-led?
Can we bring that all those attributes that make somebody attractive to another person? Can we bring those attributes out as a business? What are we doing on our product detail pages? What do we do when people come into our store? How do we talk about our business when we're on a podcast or a panel or a keynote or even at dinner and somebody asks us, tell me about your business? What do you do? What is it like? How do we bring up those attributes that are really attractive to our audience? How do we bring them to the fore? And it could be anything. It could be a thank you card that you follow up with. It could be the way that your brand photo shoot is styled. It could be all sorts of things, but are we really bringing those things up, or are we kind of writing them down somewhere and then not actually bringing them to life? As I said, it is my wedding anniversary today. Happy anniversary Jerome. Thanks for being in my life and thanks for inspiring today's episode, which is why would someone date your brand.
What is appealing about it? If you have those things that are appealing and you're clear on those things, are you showing them? Are you bringing them up regularly in your brand communications so that people can really fall in love with your business? That is it for today's episode. I know it is a bit of an abstract one.
If you want to go through this in text format, you can do that over at my daily business coach.com/podcast/257. Thanks so much for listening. Happy love to all the lovers out there and to anyone who's single and looking for love, know that it'll come along. I remember being sat down by both my brother and my mother in my early twenties asking me all sorts of questions because I was like, “I'm not going to settle.” I will find the right person when they come along. He certainly did luck me and it will happen. If you want it, it'll happen. That is it for today's quick tip episode. As I said, you can find the show notes over at mydailybusinesscoach.com/podcast/257. Thanks so much for listening. See you next time. Bye.
Thanks for listening to the My Daily Business Coach podcast. If you want to get in touch, you can do that at mydailybusinesscoach.com or hit me up on Instagram @mydailybusinesscoach.
