Episode 450: How do you help people sell for you
In this episode, Fiona shares a key component missing from many marketing strategies, even though it can greatly boost your brand. She also dives into how you can leverage others to help sell your products, particularly during tough times. Tune in!
You'll Learn How To:
How to help others sell your products or services
Strategies to build relationships with stockists and retailers
The role of influencers and micro-influencers in marketing
Creating impactful marketing strategies that amplify word-of-mouth
Leveraging customer feedback and testimonials
The value of publishing a book for your business
Collaborating with schools and reaching parents through influencers
Buyer cycle stages
Social proof and how it helps others sell your product
Building long-term marketing strategies with documented processes
Creating connections and influence within local communities
Practical business growth strategies for small business owners
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When I look at the job that I'm doing, do I do a good enough job that people are going to talk about? Am I doing a good enough job in getting my story and my messages across so that let's say they buy the handbag, they know where it's been made, and why it's been made? Who's the person behind it? What's something I can genuinely connect with with that person behind the brand? Do they understand all of this? And is it something that you talk about often enough?
Welcome to episode 450 of the My Daily Business podcast. Today is a coaching episode and this is something that I just don't think people focus enough on, particularly when it comes to their marketing strategy. I've worked on at least a thousand marketing plans, marketing strategies, and marketing documents in my career, and I think this is something that's missing from a lot of them, even though this can be the thing that catapults your brand. Before we get stuck into that, I want to acknowledge where I'm coming from and acknowledge the traditional owners and custodians of these beautiful lands. And for me here in North Warrandyte, that is the Wurrung and Wurundjeri people of the Kulin nation. I pay my respects to their elders past and present and acknowledge that sovereignty has never been ceded.
The other thing I wanted to point out, and again, sorry about my voice, I am still recovering from it, but hopefully, you'll bear with me because the content will be worth it guys. It will. But the other thing I wanted to point out is that How to Get Your Book Published is a course that we did for the first time this year. We have a course and coaching component for that, and it teaches you every single part of the publishing process from how to pitch your idea, how to check your idea, validate your idea, how to then sell it to a publisher, what you should expect in terms of royalties, advance on royalties, payments, what do you have to be responsible for, what are they responsible for? We look at contracts and then we go into breaking down the whole writing process, fact-checking, permissions, imagery, and all of that stuff. How do you pull it all together? And then we look at the marketing and the lifespan of that book and in particular, what a book can do for your business.
In the first group, I think pretty much every single person, wanted to write a book of nonfiction that related to their business. This is where I'm honing in and I think books can do an incredible amount for a business. If you are thinking about doing that and you want to do it with a traditional publisher, not self-publishing, then definitely check out a course How to Get Your Book Published and you can be part of that October cohort that's starting very soon. You can find all the information for that at mydailybusiness.com/courses. Let's get into today's coaching episode.
I know a lot of people are struggling at the moment. It is hard out there. Lots of people are not spending, so therefore you as a retailer or you as a business are feeling that pinch and then it's just this whole circular economy. And then you are not spending either because you are not making as much as you were. I'm talking to people all day long who are in these scary situations. A lot of people have the systems and processes and the buffer in there that they will ride it through and I think the majority of people will, and it will come back up. Don't stress it will. These things are cyclical. But in these times when things can feel harder, what I'm about to talk about today is more important than ever. What is it? What are we going to discuss?
We are going to discuss how to help people sell for you. What does that mean? It means that if you have a product and it's in a store, what are you doing to make sure that that stockist fully understands how to sell that product, that particular product or your product range, your brand stays front of mind for them as opposed to all the other brands that they're stocking. What about things like service space? Who is in the circle of influence for your audience and how are you tapping into that so that you are not necessarily having to do the selling all the time? Now I just mentioned my how to get your book published course. A book is a perfect example of this. If you have one book on average, about four people will read that one book. It could be that it's lent, you buy the book, and you lend it to a friend.
It could be that within your household, a couple of people will read that book. It could be that you take it into your workplace and a few people read it, borrow it, whatever it is. That actual one book potentially has four readers at least towards it. If you if you think about a library, one book can have 60, hundred readers of that one book. A book is a perfect example of a way that you can help other people sell for you because a book, particularly a book for nonfiction related to your brand is very much like a lovely thorough business card that is going out there that is telling people a lot about the way that you think, the way that you operate your frameworks, your way of working. And if they get something from that book, you can guarantee that they're going to then think about, do I need to follow this person?
Do I need to sign up to their email? Let me see what other books they've written. Let me see what other things they do. Maybe I want to start working with them. It can be an incredible draw card for people to help you get more sales as a business owner. But today we're going to discuss four areas that I think everyone needs to focus on if you want to help other people sell for you. The first thing I guess to get clear on is that the sale doesn't mean necessarily a sale. And we're not talking about sales commission people who are closing the leads for you, but in terms of how are you helping other people get your messages out there. Now, there are so many ways to do this, but there are four examples that I want to go through that I think people don't think about enough.
I should point out that these aren't just for product-based businesses. Often when we talk about selling a product, people can think of a physical product, but these can work whether you are in service-based, experience-based, product-based, or a mix of all three. As I go through this, again, as always, if you want to go through it in text format, you can find the full-text version at mydailybusiness.com/podcast. And for this particular episode slash four 50 as it's 450th episode. Wow, I just can't get over that. The first thing, and I know it sounds so obvious, especially the longer you're in business, the more complacent you can get with this is to do a decent job, not just decent, do a good job, do a great job if you can, but do a good job and constantly assess whether you are living up to that if things haven't changed for years or if things haven't been updated, or maybe you've been making the same colour palette the whole time. It worked and it was cool like three years ago and maybe people are getting a bit tired of it, or maybe you make a certain product in a certain size like maybe you're making handbags. You make a certain size and you've been making that for ages even though you've realised that more people are going back to like coins and cash and maybe they don't need such a big handbag.
Or maybe you've been putting things in there that just aren't relevant anymore, like a mobile phone pocket or something because all of our phones are changing so often and people are using all sorts of dumb phones, smartphones, all of that. Maybe you're not moving with the times as well. Thinking about when I look at the job that I'm doing, am I doing a good enough job that people are going to talk about it? Am I doing a good enough job in getting my story and messages across so that let's say they buy the handbag, they know where it's been made, why it's been made, and who's behind it? What's something I can genuinely connect with with that person behind the brand? Are they understanding all of this? And is it something that you talk about often enough?
You always see people in general, often on social media, you'll see a post that goes something like, there's so many new people here. I wanted to reintroduce myself. I mean, I think they're great posts. I don't think we have to constantly say, there are so many new people I have to reintroduce. Maybe you're just retelling your story. Because maybe it's like, somebody mentioned the other day that they didn't realise why we do this. Here's why we do it. And reiterating that over and over, even though you may think you're being repetitive so many times people are not seeing a lot of our content. Making sure that that's part of what you do on the regular. The other part of doing a decent job is to ask for feedback. To be regularly, consistently having feedback as part of your general business-as-usual processes so that you're understanding what are we doing well.
Where do we excel? But then also where are the areas for improvement? You could also run a basic SWOT analysis of strengths, weaknesses, opportunities and threats and look through that and look every six months, are we genuinely looking at our opportunities and are we looking at the threats and are we assisting ourselves to push and promote those strengths? Are we getting testimonials about those strengths? Are we consistently posting those new testimonials? Are we having an easy way for people to leave reviews for us? Are we if we've got a point of sale, or let's say we're a service-based business, but people come in to get something? Let's say, you're a printer and then people come and they collect their printing. Is there a little QR code for them to leave something? Is it part of your sales script when people are picking up something, an off-boarding sales script to be like thank you so much for working with us.
We would love it if you might leave a review have you seen that you can leave a review here or something like that so that you are doing a great job, but also making sure that the people who have received that great job are telling people about it? That's the first one. And again, it sounds simple, but making sure that you're not just doing the same thing that you've been doing for like years on end and it worked and people are happy because those are not going to be the people that then get out and talk about what you're doing, which is the point of today's whole podcast, how to get people to sell for you. If you've done a fantastic job, chances are someone is going to then have conversations with their community, and their friends at a barbecue wherever they are and be like they did such a good job.
They're so lovely to work with. Case in point, Marie-Luise Skibbe, is a photographer. We'll link to her in the show notes. She recently did the photographs at my Melbourne live book launch and they are so good I've shared them with so many people many brands many people that met her that night and then they're starting to share them. I can see them on social media and tagging her and it's just this wonderful community because she did such a great job. She cared about what she was doing. She's an incredible photographer. Her talent and skill are part of that. But the fact that she followed up pretty quickly, she had a Dropbox ready to go, she was just a delight to work with. Nothing was too much. She was just so friendly. She turned up on time, she stayed for ages.
It was just that I could not speak more highly. You want to be like, she did a great job. And here I am talking about on my podcast, talking about it to other people, referencing her, sending her links to people being like, if you needed anyone to do your events or if you need somebody, somebody to work on your campaign or this or that, here she is. That is doing a great job. If you do a great job and you consistently tick all of those things beyond even what people had expected, chances are, there'll be people like me who receive that great job and are then telling everyone about it. Again, her name's Marie-Luise Skibbe and you can find all of her information on our show notes for this, which will be at mydailybusiness.com/podcast/450. That's the first one.
Do a decent job and constantly assess whether you are doing a decent job. Also, be asking for testimonials from those people who have had a great experience with you. Number two, this is big. Understand the circle of influence around the different segments of the audience that you have. Let's say you're about to have a baby and let's say it's your first child. You are going to be asking other parents, other friends of yours who've maybe just gone through that recently or other people, maybe their kids are a lot older, but you're asking them for that. Your other circle of influence is going to be any allied health, your midwife, your obstetrician, your hospital that you're going to go to, and potentially any doula services. You're also going to have a whole bunch of pregnancy, motherhood, and parenting influences. You're going to be looking at pregnancy, motherhood, parenting media.
Let's say I'm selling something to that particular audience. I may then go, under influences and media or who are the people, what is their circle of influence? What are the podcasts that they're on? Maybe I'm going to advertise on those podcasts, maybe I'm going to collaborate with those people that have a podcast. Maybe I'm going to try and be a guest on those podcasts. Maybe it's media and I'm going to do some blog articles or I'm going to write some things that can be super helpful for somebody who's about to have a baby for the first time. If you map out your particular audience segments, you'll go, under each, there is a circle of influence. What are the categories within that circle of influence? Like I just said, media, influencers, your competitors, other people that have gone through that themselves, whether that is their kids starting school or having a baby or whatever it is.
There will be these different groups. You want to look at your audience for this example, this person who's about to have a baby. And then look at all the different segments or groups that are within their circle of influence and then be thinking about, how am I helping that media sell what I do? You might be like, okay, and this could work in any industry, but you'd be like, okay, that media, they need content. And I know that some of the content we've already created or that we have in an ebook or that we have in our email sequences or something else could be repurposed and offered to them in exchange for them directing sales to me. Not necessarily sales, it could be people downloading a checklist or downloading some free start thing that's going to help them get into meditations to help them when they're about to have a baby.
Whatever it is, there is a circle of influence around all of our audience segments. Now you may have three or four different audience segments in that case you may have the woman who's like literally about to have a baby. You may also have media yourself as I want to get my particular brand into media. You'll have all of these different groups. You want to start thinking about what are you doing regularly to get in front of those people, to get in front of those brands to collaborate, to be seen as the authority. What are you doing to infiltrate their circle of influence? How are you helping them fully understand how great you are in your business, your services, your products, and your experiences are for that particular audience that they also have a crossover with? I hope this is making sense, I'm just riffing here, but this is what you want to be thinking about.
Let's say you create homeware like you have a homeware brand. Let's say I'm looking at I've got these egg timers here on my desk. One is for five minutes, one is for 30 minutes. Let's say that is your brand, you sell time clocks, egg timers, and little decor things that go around the house. Alright? Who is the circle of influence for the people who are going to buy those things? That's who you're trying to target. You might go, the circle of influence are the shops that are going to carry this, the middlemen, the stockists that have your product where these people are going to go into shops and see your product and be like, yes, this is what I want. How are you helping them sell for you? For example, with stockers, do you have a catalogue?
Do you have lookbooks? Do you have a password-protected website that your stockers can go into and have a look at all of this information? Are you making engaging content for your stockers that's not just for the direct consumer, but the actual stockist who's wholesaling your stuff? Are you getting in touch with them regularly? Are you sending them little thank-you cards? Are you checking in with them at least once a quarter to ask, what are the goals for the shop? What are you working on? What could I help you with? Maybe you've got some skill set that they would love to have. How are you nurturing those relationships? Because that circle of influence, that stockist is the biggest circle of influence potentially for your audience if you know that your audience is shopping in stores. That is one example, but these things need to be documented.
You want to think about if I've got stockists, how often am I talking to them? How am I getting them super excited and revved up about our new collections? How often am I just checking in on how they are treating them as a human? Having a relationship, not just reaching out to them when you're trying to sell something. How am I also celebrating that stockist? Am I following them on social media? Am I excited for when they launch their new candle range or am I supporting that stockist? Am I reposting anything that they're putting in? Am I supporting them by sending traffic their way? Am I saying thank you so much, I'm just so excited, I want to thank our stockers and then call them out on your social media. All of these things, so often we can just think about that end user, that person that's going to go into a shop and buy the egg timer instead of looking at how am I nurturing that circle of influence.
What is my strategy around that? For example, I have just recently published or my publisher has published the second book Business to Brand. One thing that I've been collating is a list of bookstores and independent bookshops that are supportive of my book and that have been with the first book to Passion Purpose Profit. With that first book, one of the things that I did was it was a lockdown and I interviewed stockers, I interviewed booksellers that had my book, Passion Purpose Profit about how they were coping with the lockdown. And I put those as Instagram lives on my Instagram. I think it was, was it like IGTV then? They're still on my Instagram if you go to videos and scroll back down. I just had these chats and a lot of people tuned in and watched them because we were all in the same boat.
Everyone was figuring out, how do we run a business that's traditionally bricks and mortar when no one can come into our shop. We had stockists in England in the US we had this wonderful stockist who had like a traveling bookshop. It was interesting to people but it was also putting me front and center. And in their mind when somebody's coming in next to look for a business book, they're like I've got one. It's called Passion Purpose Profit. I just talked to the author, we did like a lovely little chat on Instagram recently that is a way of nurturing those relationships and thinking about who is the circle of influence if I want booksellers to be able to sell my book. That if somebody comes in, and this is where a lot of business books get sold, someone walks into a bookshop, doesn't know what they're looking for, has an idea, talks to the booksellers, and booksellers are the most incredible, amazing people because their list of information they have to be aware of and across is just amazing.
I mean, I've had booksellers recommend books to me that have changed my life. Getting in touch with those people and nurturing them is incredible because it is helping them, it's helping me, but it's helping us sell the book which helps them and helps me as well. You want to be thinking about your products and services and experiences and how often you are doing the work to think about who is the circle of influence around who is my end-user or my client, customer, guest, whatever you want to call them. And then how am I tapping into that or am I focusing so much on just selling to that final destination that I'm not thinking about the middle people that are the ones that are selling it a lot of the time, whether that's a stockist, a wholesaler, a bookseller, whatever it is.
Thinking about that in that space as well can be influencers and influencers. Often people think of this big influencer and like influence has gone wild and that thing. As opposed to thinking about who are the people who genuinely influence. There are influencers and then there are people who have influence and the people that genuinely make an impact. Again, it might be people that don't have huge audiences, but you know that the small audience they have is super engaged and that nano micro-influencer. But thinking about who is it, who is it that is getting in with the people that I want to know. For example, I have two children and there are, and I mean there are so many people that do this, but I've worked with in the past as well, a lot of psychologists.
There are a lot of psychologists in that childhood space who would love to get in with schools. I've seen some incredible things in the way that people have pitched to schools because the school then pitches that to parents. And if you think again that school, that principal or the person in charge of welfare or whatever it is, the counsellor at that school has incredible influence because let's say there's a school and they've got 1200 students and you've got 1200 parents if that, you might have 2,400 parents or even more with different parenting setups and guardians. You could tap in with one or two people within that school who are those teachers, those influences, and then potentially be reaching 2000 of your ideal audience. And that's in one school. Let alone if that was replicated, one of the people I know years and years ago I worked with a client who had a family member who had done wonders, wonders with a particular product that was delivered to schools.
When I said how did they start that business? They said, well they were able to get it, I don't know if they bought it or how it happened, but they got a list of principals' email addresses and they said what that had cost them and this was years and years and years ago. And they were then reaching out cold calling those principles. And of course, not everyone's going to say yes, but if you have a certain hit rate, it's like wow. Because that principle has a huge influence on not just the parents and guardians of the children that are currently in their care, but the parents and guardians of the children coming in every year. Every year there are going to be new students in the school. You want to be thinking about with your strategy, who is influential, who is in that circle of influence that is genuinely influential to the people that I'm trying to work with or get to buy from me in my business.
That's the second point. You can understand the circle of influence around your audience groups. The third point is to think about all of the audience groups that you have for your business and just go and look at the general buyer cycle I talk about the buyer cycle all the time and if you go to our website and you just search buyer cycle, you should be able to find a graphic of this. We can also include it in the show notes for this. If you have either of my books, it'll be in there as well. But if you imagine the circle, the buyer cycle is like a circle, it's a cycle that keeps going and it's much like a sales funnel, but I prefer a cycle 'cause it keeps going. You don't just spit people out. But the cycle has five or six key areas. The first is awareness, the second is research, the third is evaluation, the fourth is purchase, and the fifth is post-purchase, which, if done well leads to advocacy, which is the final stage.
If you have advocates, then they are greeting a whole bunch of new people into your cycle. They are all now aware of you and then they go through the cycle themselves. If you think about the buyer cycle and those five or six key stages you want to be thinking about at each stage, how am I helping other people sell for me? Let's say, for example, somebody is just aware of your business, so someone has told them about you and it's like, they're aware of me. The next stage is going to be research. When they go to research, who is selling what you do outside of you? Is it testimonials? Do you know that you've been linked to a whole bunch of different media? Is it that you know you've got video content there from other people? Is it that people are regularly featuring your products in their styled imagery because they're just so good?
Is it that people are leaving a whole bunch of Google reviews for you? How are you making sure that that's happening so that in that stage of research enough other people are saying how great you are that it's like, yes, those people have helped sell? I'm going to go into a stage of evaluation, eat evaluation Again, what could be there from other people that are helping you sell your products or services? Again, it could be testimonials, or it could be some collaboration or partnerships that give credibility to what it is like, I didn't realise they collaborated with X, Y, Z. They're much bigger than I thought. Or they totally could work with us or work with me or whatever the thing is that they're trying to get from your business, they're seeing that somebody else has been able to do it and do it well.
Therefore it's helping them at the point of purchase. Again, how are you getting other people to help sell for you? Let's say someone's on a product detail page and they're about to buy something. The thought of them, let's say it's a watch, they can see if they can see that watch on a whole bunch of user-generated content. That is other people, everyday people wearing the watch, styling the watch, seeing the watch with street style, dressed up, dressed down in the water, outer water, all the things. They're like, yes, I love how that person styled it. I love how that person put three different bracelets with the swatch whatever it is that user-generated content which is from other people is helping you sell your product at that moment of purchase. Likewise, testimonials on the product detail page, video testimonials, and anything like that can help.
We all love social proof. We are social animals. We love to see that other people have had a win that we might have won too. And then in the post-purchase and advocacy again, post-purchase, helping other people sell for you. One of the things I love seeing is how other people's style say homeware that I've bought. That could be used in a follow-up post-purchase sequence from here's how so has used their homeware in their little cute little cottage in England. And then I'm also seeing how somebody has used it in there like a slick apartment in South Africa and now I'm seeing it here and I'm getting a vibe that I'm now part of a cool community that is styling something a certain way and I might get ideas for my homeware that I've bought from you that maybe I styled this way, but now I can see, I could do it that way.
I'm seeing these things, I'm learning something, but it is other people who are helping me do that. It is not always you who is doing the selling as the business founder or the people behind the business. And then the last stage of the biocycle, which is advocacy is all about other people selling for you. And we have that all the time. The amount of people that sign up for group coaching and say, yes, my friend has done group coaching or my friend has done coaching with you, or we know her she raved about you even though she finished coaching with me three years ago. That is incredible to have these people out there who are advocating for you, who are being real brand ambassadors for you. That is the buyer cycle, it's thinking about in each stage of that, where is the stuff that is coming from other people that is helping me sell, but it's not me selling all the time.
You can of course have you selling, you should be having you selling plus other people. But thinking about in all of those stages, what am I doing to help other people sell what it is that I do? And then the fourth thing to think about here, so the first was do a decent job, do a great job. The second was to understand your circle of influence. The third was to review the buyer cycle and ask at every single stage, how am I helping other people sell for me? And the fourth thing that I'll mention, I mean there's so many others, but the fourth thing that I'll mention is just documenting this as part of your overall marketing process, part of your just in general business strategy. Looking at how do we keep this consistent? Let's say for example you have a product-based business, it goes into stockers, you have loads of stockers.
What is your stocker strategy and every single week, what are you doing to tap into that? What are you doing every quarter when you look at like 90 days? What are you doing to map out, okay, these are the people we need to talk to, these are the people who have birthdays coming up in the next quarter. And you don't have to always ask for someone's birthday. You can always ask a general question like onboarding new stockers. One of the questions we love to ask is, what is your star sign? And then you roughly know that within a month they have a birthday in that rough period. You can be putting that into your trucker and sending them like a lovely little happy birthday or a cupcake or something small that is going to not break your bank but is going to make them feel incredibly valued because they should be.
All of this should be genuine, shouldn't be like, I'm just trying to get a sale. But it should be just genuinely creating connections and human connection, which is a huge part of marketing. And marketing is all about creating connections. It genuinely is. It's creating connections nonstop. But this documenting of the process is thinking about how do we create a system and a process around this so that it doesn't become something we do for a couple of weeks and then, oh we heard that podcast, we should do that. And then you'd stop doing it after a certain period. You want this to just be part of your business as usual, always on activity so that you are aware of what are we doing, what are we doing to keep that happening? Because we all know it. We've all bought something that whether it's a service or product or an experience, we've bought it because somebody else has sold it to us.
I know that I had a birthday cake that I bought for my son for his fourth birthday. And it was like a Spider-Man cake. And I found the woman on Facebook in my local area, she had posted saying that she was doing cakes and you know if anyone's interested she had a couple there and I messaged her saying, do you do Spider-Man? And she's like, I can. She did it and then I went and picked it up. It was such a great experience. And then I had the Spider-Man cake at a birthday party. We had 20 or 25 kids and their parents many of the parents said, this is delicious, like where is this from? And I not just said, here's the woman's number. I was like, oh she's super friendly and she was so nice and I found her on the local Facebook page and she's so nice and she threw in these cupcakes and da like it was.
I had such a good experience going to the 0.1, doing a great job that it was easy to then become an advocate. Also, her product was delicious. A lot of kids' birthday cakes, a lot of cakes in general look nice but don't taste that nice. They just have like a chunk of icing and then the actual cake, it's like an afterthought. And this was delicious in like fresh strawberries. It was so good. She ended up getting a bunch of work from that. And then if you think about how many times that is going to be repeated, these kids have a birthday party, other kids are invited, the other parents are invited, and the same conversation happens. Over and over it goes. you think about that and then you think about, what would be the circle of influence for that cake maker?
One of the circles of influence may be these like play centres and these areas where lots of young kids will have their birthday party at. often you book that first and then you go and find the cake. It's like, how could this person get in with that venue? Maybe they do like some barter swap so that she has posters about her cakes in the toilets at that play center or at the point of sale at that play center. Or maybe even gets in with the play center so much that they even have like a kickback system or an affiliate so that they mention her cakes within the email that goes out when someone books a party. Potentially maybe they get a discount or something else. within that the parent is getting helped. 'cause they're like, yes, book the thing, here's a checklist from the play center of all the other things I need to do and here's their preferred suppliers for cakes.
I mean if that cake maker then got in with just even one play center, you think about how many kids parties are happening at that play center in one week, let alone on and on and on and on. I mean as I'm thinking about it, I'm like, why hasn't somebody set this up already? Because so often cakes are having to be made or brought in from somewhere else, whereas, anyway, smart idea. If you're a cake maker out there and you do kids birthday cakes, get in with your local play center because they don't majority that I have ever gone to. And I have two kids that I've gone through numerous play centers for birthday parties, none of them make their own cakes and they will say, we do we do nuggets and chips and fruit, but we don't do cakes.
Good business opportunities there. But the point is that you want to think about all of these and document it and be like, so this quarter we are going to hit up five play centers. Which of the play centers, what's the spiel? Maybe we go in there with some cupcakes everyone there gets to taste the cakes and is like, that sounds good. Cool, we can put up a little poster next to the cafe or whatever at this play center. What are you doing to document all of these ideas so that you then carry them out? That is it for today, thinking, how do you help people sell for you? How are you helping other people sell for you and not just getting so fixated on you selling directly to the person who's going to use your product or service, but all the people in between that are influencing that purchase.
That is it. If you want to go through this in text format, you can find the information at mydailybusiness.com/podcast/450. And if you'd like to sign up for How to Get Your Book Published, because a book is absolutely a part of people's, it's influencing people all the time. You can find that at mydailybusiness.com/courses. You can also just email us hello@mydailybusiness.com at we'll get back to you. Thanks so much for reading if you found this useful, if you did, please leave a review because in my world that is part of the circle of influence. If somebody goes to look up a podcast and they see mine and they see a lot of reviews there, then they will potentially go, it's worth a listen. Thank you so much. If you've ever learned anything from my podcast, I would appreciate it so, so much. If you could leave a review and if you could make sure that you're leaving a review in your particular territory. If you're in th US, make sure that you've got the podcast slash.us or slash.au if you're in Australia, wherever you are. But thank you so much in advance. I would love it if you could leave a review. Thanks for reading, I'll see you next time. Bye.
