Episode 465: How can you help your audience celebrate?
In this episode you'll learn:
How to create meaningful year-end reflection activities that strengthen customer relationships - whether you're in retail, services, or creative industries.
Practical examples of how different businesses (from fashion boutiques to photographers) can help their audience celebrate personal growth and achievements in ways that align with their brand.
Strategic ways to transform standard marketing touchpoints into powerful connection opportunities through thoughtful reflection prompts and engaging content.
How to help your audience appreciate their 2024 journey while naturally building stronger emotional connections to your brand - without feeling sales-y or inauthentic.
Innovative approaches to customer engagement that go beyond traditional marketing, plus insights into incorporating AI tools to enhance your business strategy for 2025.
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Fiona Killackey: Hello and welcome to episode 465 of the My Daily Business Podcast. Today it's a quick tip episode, and honestly, this is going to be one that you want to bookmark, you want to come back to. Personally, I'm going to be doing this and I'm excited to do this every single year. Honestly, before we get stuck into that, I wanted to, of course, acknowledge where I'm coming from and acknowledge the traditional owners and custodians of these lands, which is the Woburong and Wunderi people of the Kulin Nation. And I pay my respects to their elders, past and present, and acknowledge that sovereignty has never been ceded. All right, let's get into today's quick tip episode. So there is just a little over a month left of 2024. If you're listening to this in real time, if you're listening to this in 2025 or beyond, well, well, hello to you in the future. But right now, if you're listening to this, yeah, there's just about a month left, and this is a perfect time to think about creating for your audience some way, some sort of activity or workbook or just an email or even an Instagram post that is going to help them celebrate the year that has been.
So, yes, we're not at New Year's Eve yet. We're not necessarily doing all the vision boards for 2025, but taking a minute to reflect on what they have gone through and what they have achieved personally and professionally, or both. If it is in line with what you actually create as a product or service or experience, how you can help them just really celebrate 2024. Now you may be thinking, okay, that sounds okay if you're like a psychologist or you're a fitness person or you're in sort of the service based business. But that doesn't work for products. But it absolutely does. So let's say, for example, you run a, like a fashion boutique shop. God, I should be able to call it something better than that since I have worked in the fashion world for a long time and in retail. Let's say you have a fashion retail shop. You may decide that whether it's a reel, a podcast episode, a, email, a blog, whatever it is, or even something that they download, like a little PDF that you may decide, I'm going to send something out or connect somehow with my audience and I'm going to suggest to them to, spend 10 minutes and just reflect, reflect this year on things like, I don't know, style achievements. What were some of the wardrobe M milestones this year? What were the things that you bought? Or maybe you really like, saved up and you had a quality piece that you invested in. Or maybe one of the style achievements was getting rid of a bunch of crap from your wardrobe. Maybe it was finally letting go of things that don't fit you and also letting go of this idea that one day they will and that every time you see them you're reminded of whatever you think about certain things. Maybe it's really stepping into your own style by letting go of say, corporate attire.
If you no longer work in the corporate space, or maybe you're retired and so you have a different kind of wardrobe, or maybe you are, know, got divorced and you also want to express yourself differently in this kind of new chapter of your life. What are the wardrobe milestones that you've achieved this year? that you have enjoyed achieving? Maybe the wardrobe milestones is that you did some research into more ethical brands and that particularly is going to work if you are also an ethical fashion brand. Maybe another thing that you might ask them to reflect on is kind of any style expansion or expansion in terms of what they would normally maybe think is too scary to wear or something that they might have thought, oh, that's a bit young for me, or I don't know about trying out that trend, or I don't know about wearing a midriff top or a, baggy pants or whatever, or like a new jean style. What has been some of the ways that you expanded in your own personal style this year and how have you, and what are the pieces of clothing that have helped you do that? For example, If I was to get this from a fashion boutique, I might say, you know what? I've been wearing these Uniqlo. Uniqlo, a while ago, did a collaboration with Marnie. I love their stuff and they did this collaboration. And these red corduroy pants, I wear them to death. I've worn them so much this year, but I actually bought them. Did I buy them? I think I bought them last year and I didn't wear them for ages because they're quite loud and bold and yeah, I don't know, I had this, I had this hang up about wearing really baggy pants and I'm tall and I just, yeah, I don't know, I had this hang up. But if I was, if I was to answer this kind of little checkbox, I'd be like, or, you know, this kind of questionnaire, I'd be like, yeah, if I'm going to reflect, yes, those red pants have been a bit of a style expansion for me. Maybe it's a colour palette that you've always told yourself, oh, I can't wear those two colours together or I can't wear, you know, something else bold and crazy.
So I also bought this year, from this incredible store called Swap, these bright orange velour, big tracksuit pants. These, like, Jeremy Scott did a collaboration with a, sports brand. And that's also a bit of an expansion because I don't know if I would have worn them two years ago. I mean, I love colour, I always have. But anyway, this is not about my fashion choices. This is back to how can you help your audience celebrate? So another thing might be, you know, having a questionnaire or a, Instagram reel or a TikTok or whatever, or a YouTube video. Like, what is some personal growth that you've experienced through fashion? And it might be, yeah, you know, things like that, like feeling like confident to go and wear these bright colours, big pants, whatever it is. But. Or maybe your personal growth has been to really align, ah, your ethical beliefs with your wardrobe and to stop buying sort of fast fashion or to, to stop investing in pieces where you know the quality isn't good or you, you can't trace back the supply chain. So that's one example of some things that you can give to your audience that is going to help them reflect. And yes, maybe not every single thing that they're questioning has to do with the products you actually sell in your fashion boutique, but it's helping them connect with these really personal reflections in relation to your business. Another example, let's Say you are a, I don't know, let's say you're a photographer, right? And you are, giving this to your clients or to people that you helped this year. Now, you could be a wedding photographer. You could be a small business, like, brand photographer. You could be a huge, a huge, big corporate kind of photographer. You could be a photographer who takes photos of buildings and property development. Whatever kind of photographer you are, you may decide that I'm going to send this out to my clients or, my audience or whoever's following me or whatever and be like, okay, let's reflect. What were some of the best life moments that were captured this year through photography? And again, it could be when they were working you, but it could also be, you know, like, I know that I've taken certain photos of my kids this year that I absolutely adore, and I know that my kids are getting older and they're not going to have.
They're just not going to be in situations where they're, you know, like, for example, I have one picture of them just cuddled up while they were both asleep and they were cuddled up together, and it's just so beautiful. And I know that they're getting older and that may not happen again. I mean, hopefully it will, but they're going to get older and they're going to grow up and not want to necessarily cuddle and fall asleep on the couch, like. And so those moments are so precious. But there'll be other moments. Like, I know I had a brand photo shoot this year, and there's definitely pictures in there that I'm like, I love that photo. I'm wearing the red pants, actually, in one of them. And it's like, okay, you know, I was confident enough to wear that for a photo shoot. Also, I'm excited that this year when I got my brand photo shoot, I didn't have to go and buy any clothes. I just wore what was in my wardrobe. And that was good as well to me to be like, you know, you're not going and spending all this money to try and look a certain way. You're just going to wear the clothes you actually own because that's who you are also in the photography. Maybe it's like business. If you are, working with businesses, maybe it's them reflecting on, like, how has our business imagery changed? Have we, you know, we improved the way that we shoot our products and that, you know, in turn, potentially improves your conversion rate. We've upped our, social media presence because we have these beautiful high quality visuals now and that has helped. Maybe it's your own just ability to tell stories through visuals. And so it's like, yes, actually when we briefed the photographer, we did such a better job or it was such a collaborative experience and I really appreciated that.
And then I'm going to take that into all of our photo shoots in the future. It could be, you know, really celebrating like the process and the progress of the way that you bring your brand to life or if you went through a wedding, like, how incredible to look back at those photos. I mean, in particular wedding photos, my goodness. I mean I have my parents wedding book, like photos of wedding books from when they got married in like, God, 1971. And I love looking at them and I love looking at, you know, all of these photos of people that I've never met, but a part of my family in years gone by. So there's so many beautiful ways that you can ask your clients or customers to reflect in relation to what you sell, but not just reflecting on their experience with you or your brand, but by doing these sort of exercises can really help them. One look at this year and not feel like, oh my God, it was a complete waste of time and I didn't do anything but really stop and you know, really appreciate what 2024 gave them.
But also do so in a way that they're creating connection between your brand because it's your email or blog or whatever that's asked them to do this and those feelings that come up and that emotional connection and response. So that is it for today, really thinking about how can you help your audience celebrate the year that has been and celebrate themselves and in turn kind of celebrate their connection with your business. Thank you so much for listening. If you want to go through this in text format, you can find this and any links to anything I've mentioned at, mydailybusiness.com podcast465. Also a reminder, if you're interested, we are kicking off, AI chat next week, I believe at the end of November. So if you want to join that last chance at well, not last chance, actually I shouldn't say that, but last chance for the first session. You can join at any time and join, you know, whatever the next monthly session is. It's once a month. We're meeting, we're talking all things AI and how to implement it in your business. And you can join that at mydailybusiness.com/aichat thanks for listening. I'll see you next time. Bye.
