Episode 470: What did this year teach you?
In this episode you'll learn:
How to review your year objectively as data points without emotional judgment, looking for patterns and learning opportunities in both challenges and successes
Why evaluating and actively nurturing key business and personal relationships is crucial in an AI-driven world, and how to do it effectively
The importance of conducting an honest financial assessment, comparing expectations vs reality, while planning appropriate buffers and identifying opportunities
A practical approach to setting 3 achievable yet stretching goals based on personal/business needs, and how to break larger goals into manageable steps
Methods for maintaining perspective by celebrating current wins while planning ahead, and staying accountable through coaching or peer groups
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Fiona Killackey: Hello and welcome to episode 470 of the My Daily Business Podcast.
Now, today, it's a really important coaching episode. So if you're driving, if you're at the gym, if you're somewhere that you can't actually really sit down and think about these things, then this might be one that you bookmark and come back to. But it's also good to, like, listen to it now and then listen to it again and action things from it later if you are able to. Action things. We do have a freebie that's attached to this particular episode and you can find that over at mydailybusiness.com/podcast/470.
This is episode 470, before we get stuck into that, I just want to say a massive thank you to everyone who listens to this podcast who sends us a dm, who takes the time to leave a review. Oh, my goodness. Thank you, thank you, thank you. And if you've not left a review, if you do find this useful, I would love it so much if maybe as a Christmas gift, an end of your gift, some little gift to me, that you could take the time to leave a review. It just really means the world. Whether you leave that on Apple or Spotify or anywhere else that you listen to the podcast. I appreciate every single one that has been left.
And honestly, sometimes it can feel like a lot of work and everything else to do with this podcast. And when you see a review being left, it's like, oh, my gosh, it's all worth it. Somebody is out there and has taken the time to leave a review. If you've listened to this, if you find it useful, please, please, please can you leave a review. But whether you leave a review or not, I just want to say a massive thank you for listening, for coming on another year with me. It's not the end. Don't think, oh, my gosh, this is her final episode for the year. It's not. but I just want to say it now because I know that the end of the year is getting hectic and if you're listening to this at some other time, a massive thank you for listening.
The other thing, of course, I want to mention is that group coaching is open, so. Well, not open technically, but the waitlist is open. So next year we launch group coaching at the start of the year and we kind of do it on a first come, first serve basis. If you're interested in making 2025 the absolute best year that it can be and you want to work with a small curated group of other like-minded business owners. We are changing up the format for next year with the group coaching programme and we're doing a lot of things differently.
So if you are interested in that, then head on over to MyDailyBusiness.com/group coaching. Join the waitlist and you'll be the first to know when we actually open the doors early in the new year. Also, if you've got any questions, you can totally email us anytime at hello@mydailybusiness.com.
Alright, the other last thing is to of course acknowledge where I'm coming from and acknowledge the traditional owners and custodians on these beautiful lands on which I get to celebrate the end of the year and Christmas with my family and do all of the wonderful things that I get to do here in this business. And so that for me in North Warrandyte is the Woiworung and Wurundjeri people of the Kulin Nation, and I pay my respects to their elders past and present and acknowledge that sovereignty has never been ceded.
Let's get into today's coaching episode, we spend so much of our lives, whether you're in business or not. I feel like so many people spend so much of their life just looking forward. If I can just get over the next few weeks, if I can just get to the point where the kids get to school, if I can do this, if I can just get through, I don't know, the next three months or three years, or if I can just do this, then at some point in the future everything will be great and everything will sort of settle down. And I don't think anyone really ever reaches that, to be honest. and it's why I've made a business that I love right now. And it's not all about working my ass off and being in hustle territory 24/7 and never seeing my family and never looking after my health so that at some point down the future I can relax. I'm totally the opposite of that. I think you should be enjoying your life right now while you're lucky enough to live it. And so that's why I work three days a week. I have plenty of time to hang out with my kids.
Before my parents died, I spent a lot of time with them and I have zero regrets about how much time I spent with them. I never put work in front of spending that time. and I had been doing that in my previous employed role, which is why I quit and started my business. But my point here is that so often we just think about what's next, what's next, what's next. And at this time of year, there's a lot of 2025 planning and vision boards and all the stuff like what's next year you're going to bring. And I love that stuff too. I really do get into it. I do vision boards with my kids. Just recently, one of my sons, he had something on his vision board about, something to do with basketball. And he had that happen, very recently. And he was so excited and he's like, mom, it was on my vision board. And I'm like, yes, because anything's possible and put your mind to stuff. And the kids vision boards live on our fridge. So they literally, we do them at the end of the year and then they see them the whole of the next year. So they're constantly reminded about the things that they wanted to achieve, the things that they wanted to do. My youngest son, 4, when he did the last one, and he put things like chicken nuggets, because that's a treat that he doesn't get to have much. he put cucumbers, he put some other stuff like going to the pool, going on a train. And it's really cool. We hadn't been on a train until very late in this year. And he was like, it's on my vision board. I haven't hit it yet. Could we go on a train? So it made me go, yeah, let's catch the train into the city and let's go to the art gallery and let's a day out, so that we could hit that.
So anyway, I'm into those things. But at the moment, you'll see so much of that. What I think is really important to do first is to actually think about what 2024 brought you. What did it bring you in terms of lessons? What did it bring you in terms of great things? Lessons can be great as well. but really today I wanted to go through a review, a really thoughtful, mindful, considered review of what 2024 was like for you in your life and your business.
So, as I said, there is a freebie for this and you can find that at mydailybusiness.com/podcast/470 if you want to go through these questions in a document that you can edit. But for now, let's go through them together, in this audio format and really think about, firstly, where were you at at the end of 2023? So what were your thoughts about 2024, what were the big things that were coming up? So in my life I was like, 2024, I'm going to have my second book out. That was the biggest thing from the business perspective and so many other things came up, but that was the big thing, like, okay, 2024, the book's going to be out.
I also knew it was my last year with one of my children at home, a couple of days a week. And so that was a huge thing too where I was like, okay, this is the last chance kind of you're gonna have with him before he starts primary school and then he's there Monday, Friday. And so what kind of stuff do you want to do with him? What, play dates? Just time together. We've spent a lot of time just hanging out, playing Duplo, chatting, laughing. I feel like I've been not every single time, but a lot of the time I've been really present, for that time with him and trying to really remind myself that the laundry can wait, that he and I are only going to get this opportunity this year, until, unless the other day off next year. And so there were lots of things that I was thinking at the end of 2023. And so I want you to really cast your mind back to where was I, what was I thinking, what I was excited about, what were the big kind goals that I had? Was there anything that I was nervous about that next year?
Was there anything else going on in my personal life that I was a bit worried about, my health, etcetera? And I want you to sort of take some notes about that and it might be worth going back through a diary. If you keep a diary or journal or even just going to your Google Calendar. I often do that or I go through my photos, I often go through my photos and flick right back. Because it reminds me of what was going on or how I felt at that time as well. So I guess that's the first thing really thinking about where were you at the end of 2023? And even like the start of 2024, what were you thinking about? And also just understanding that that reflection is not some sort of judgement, it's literally just reflecting on where was I? And not in a way of like, oh, I had imagined all these things and then obviously none of them came true, but just really getting clear on where was I as a person, where was I with my mindset, where was I with my health, the business, friendships, all sorts of things. Just really thinking about that.
Then the next thing is to think about 2024, what were you know, if you were to describe 2024 in like four words, what would those words be? Like, would it be challenging? Would it be frustrating, would it be hopeful? Would it be eye opening, enlightening, growing, learning? Like what would be the words that you would use? And you might want to take a little bit of time but also don't overthink this. Just the words that come to mind.
Now for some people, and I know this because I work with so many small business owners, for some people, 2024 has been incredibly hard and they sort of have this hangover from COVID and other years and it's sort of like okay, you know, it's been really hard. there's also been known we can't ignore that there has been an issue with the cost of living crisis and other things going on. And so maybe people are just not spending as much in your particular industry as they have previously. Now on the flip side, I've also worked with people who've had a really great year, ah, financially and a really great year, maybe from a brand awareness perspective or something else has happened. And so I want you to think about what are those four words? If I had to just sit and think,
These are the four words that best describe 2024. What would it be? Now for me, one of those words would be empowering. Really empowering in terms of my health, but also in terms of boundaries, boundary setting, both in my personal life, professional life, empowering in terms of like my sister and I went overseas for a week together and without our kids and just feeling like I can do that and the kids will be okay and her kids will be okay and not feeling selfish about doing that sort of thing, which maybe I might have felt in the past as well. I mean I definitely did feel a little bit guilty for a little bit of time, but mostly I was like, no, I am a woman. I'm allowed to go and do not allow us. It's not like I ask anyone's permission but these sorts of things.
And I think empowering with my health, I'm going to start doing some classes soon at a gym with one of my friends. And that's empowering to me because yeah, I've had my own sort of hang ups about gyms and yeah, there's lots of empowering things. I've had certain conversations, some, some not so hard with friends that have empowered me to be like, no, just actually say what you want to say. Kaki M. And so empowering would be one of those words for me. So I want you to think about what those four words are?
The next thing is what are the wins? What are the small wins? So I want you to think about three to five things that went well. No matter how small. No matter how small. Maybe it was just literally one conversation that you've been putting off that you had. And it's like, yes, I had that. I can kind of cross it off my worrying about it at midnight kind list. think about what those wins have been. It could be maybe you got a media article that you have always wanted to get into, some sort of media.
Just this morning I sent a message to one of our old group coaching groups, in our WhatsApp group to say congrats to somebody who had been featured. And you know, I'm not sure if that's a win for her or not. I'm assuming it is. But like, I don't know if it would be one of the things that she listens to because maybe there were all these other great things that happened. But I want you to think about three to five things that went really well. And again, don't overthink this. Think about the things that come to mind. You, you do want to spend a bit of time, but don't sit there trying to debate which one was better and which. I mean, if you've got six or eight, put them down. If you've got three or four, put those down. And so it could be a financial win. It could be that, something came in that you were not expecting and it's like, woohoo, that's great. It could be a personal growth. Like I said before, I would use the word empowering and I feel like I've had a lot of personal growth this year, really understanding why I do things that I do, why I think in certain ways, really thinking about that from, you know, just even things of like, yeah, just don't need to get into a therapy session here.
But there's lots of stuff that I feel like I've had a lot of personal growth this year. it could be like a system improvement that you made in your business where you're like, we finally documented SOPs or we finally switched to putting something in a digital, content management system or we really started looking at our analytics in more detail. Or I started to take ownership of certain things. So I want you to think about those things. Because even if you think, oh, I had a bit of a crap year, there will always be wins.
There will always be something that you can pinpoint and go, well, that was really positive. I always think of illness. I love Lauren Hill. And one of her lyrics, and I've probably mentioned it a few times on this podcast, is, in one of her songs she says, from the night arrived the sweet dawn. And that is so true that so often we can go through these really hard times, these really dark moments, and yet we get out of them and we think, well, actually that thing that I went through that was really hard actually gave me a perspective of what I don't want to go through in the future. in a particular relationship, for example, or maybe a really challenging thing.
I mean, for me, one of the challenging things that I've been pretty open about it is, having to fire a member of my staff this year. That was very challenging, Very, very challenging. But it is brought to light a few things that need to be fixed in the business. And it's also brought to light my own intuition and trusting it and not doubting myself so much. So I want you to think about celebrating those small wins. Don't spend too long on it, but really thinking, okay, what a three to five or if you've had a great year, six to eight, or if you've year has been a bit more challenging, maybe like three to four small wins, what are they? And just list them out. The next part is how have you learned from challenges that have come up? So I guess in this kind of reflection, we're really looking at framing setbacks as valuable data points. They ah, are, they're things that we all need to go through them. No one has this cushy easy life, no matter how it might look on Instagram. Everybody has their crap to deal with. And so you want to look at these challenges and think about what it is telling me?
Like if I took away the emotion, what is the data telling me? So for example, when I've talked about really stepping into empowering this empowered woman, or saying what I think, or not worrying so much about how this will be perceived or whatever, I've been able to identify patterns that the data has shown me. And so that's something that you wanna look at. Like, okay, if I look at this just from a completely unemotional data set view, then are there patterns or recurring issues that keep coming up?
So for example, I had my last staff member for about three years. If I was going through staff at a much quicker of a churn, I might ask myself, okay, what is the pattern here? Like, am I not putting three people through enough of a, like, onboarding? Am I not, I don't know, helping manage people? Like, whatever it is, I'd be like, okay, what are the patterns or these recurring kinds of themes or issues that keep coming up? And so that's what you wanna just have a look at. Like, okay, what are the challenges that I faced and how can I use them as something to learn from? Is it that they're teaching me about, I don't know, business resilience and bouncing back from hardship or challenges? Is it teaching me about, I don't know, systems that need to be improved? Is it teaching me about personal setting boundaries?
Personally in your personal life or even professionally setting boundaries? Like, what is it that it's teaching me? And so often I've worked with clients who've gone through something really, really difficult, during the time that we've been coaching, whether that's for a year or years or a few months, and something's come up, because business is, oh, God, it is such a mirror. It is such a mirror and it will bring up a lot of things that maybe you didn't have to think about or deal with when you're in an employed role. And so that business resilience is a really big thing to go. I can go through this and I've survived and I can get out the other side. And I know that I'm not going to do that to myself again or I'm going to set XYZ up so that I really learn from that. That's really spending some time on the challenges, like what could have been prevented or what couldn't have been prevented.
But you have learnt now, so you're not going to make those same mistakes or, just things. Like, I have an incredible guest that's coming on the podcast soon, Nick from Beach and Company, and one of the things we talked about is just this idea of, really creating an amazing culture and amazing place to work by firing fast to just things that can sound sort of harsh sometimes, but it's like, no, you or trusting your gut or making decisions quickly. I was listening to who was at the other day and they were talking about how they just make decisions quickly.
That's one of their key things, is don't sit on something, just make a decision and move on. and I thought that's great advice as well, because sometimes we can all overthink a lot about things. So that's kind of the fourth point, really thinking about what have been some challenges, but really what are the data points telling me? Are there patterns? Are there things that I can recognise and work on? and then what did they teach me most? The next part is to think about doing a quick relationship review.
So really thinking about it in terms of key business relationships. So it could be your stockers, it could be your clients, it could be, I don't know, people that refer work through to you, other kinds of customers. It could be like team dynamics if you've got staff. it could also be like industry connections, like people that are not necessarily a client or a customer or a supplier or a stockist, but they are, industry people that you connect with regularly or maybe you didn't connect as much with this year and you're like, okay, that's something I want to nurture more next year.
But really reviewing those relationships and thinking like, what is working, what's not working, where is maybe a communication breakdown or just a lack of communication from your end or their end, what are the key relationships that you want to nurture, in 2025 and beyond and then how will you nurture those? And how are you going to get back to people or how are you going to check in with people or just be human? And I think with the rise of AI, which obviously I love, I'm really interested in AI and I think it's fascinating.
And we've started our AI monthly chat, if anyone wants to join that. You can join at any time. It's for small business owners to come together and just talk openly and safely about AI. and that happens once a month. The next one is on the 17th of December, and it's all recorded so if you join, you can watch the replays as well. You can join anytime at mydailybusiness.com/aichchat, A I C H A T and it's just an ongoing membership. But with the rise of AI, I think we will need more and more and more human connection.
So that nurturing of relationships is so key, it's absolutely so crucial. So spend a bit of time on those. What are, ah, the relationships and maybe even the relationships outside of work as well. So maybe friendships that you want to really nurture, people that you don't regularly see. I've got a beautiful friend of mine. We've been friends since high school. We have matching tattoos. and we've started catching up more this year with our kids in particular. Like, we do a play date during school holidays and we need to catch up, just the two of us as well. But I love catching up with her and every time I do it's just like, you know, there's people that you just, you can just go deep quickly, you can laugh, you can make jokes, you can be funny, you can be serious, you can cry. I can do all the things and she's wonderful and I love that friendship.
And I need to put more of an effort in because we always think, oh, we live so far apart. We actually don't. We live maybe like an hour and a half drive. and it's not that we can both put the effort in. And she's amazing. So that, I have other friends, newer friends that I'm putting more effort into and I think with all the friendships, you've got to really think about how am I nurturing those? because that's stuff that gets you through life as well. So that's kind of really thinking about those, identifying those relationships and then thinking about how they best work and then how are you going to nurture them in 2025 and also maybe what worked in 2024.
So for example, my friend, the catching up with school holidays and the kids absolutely worked. So every school holiday now we're like, okay, what's the thing we're going to do? We've got some ideas happening for January for the summer school holidays. So here in Australia, number five is really doing a really honest reality check of your finances.
So looking at your numbers, looking at your profit and loss, cash flow projection, your overall revenue, just your targets, your revenue streams, looking at them just without judgement, like just looking at the numbers. They're just numbers. I always say that to people, they're just numbers. They'numbers on a page. Let's not put so much emotion and self worth into them. But really look at what was your expectation around those. And if you've done my money mapping course, you can find that at mydailybusiness.com/courses. We've had hundreds of people go through the money mapping course and that really helps you do this stuff, map it all out. I do that at the start of every year and the middle of the year as well. So twice a year. So really look at those and look at the expectations that you had versus the reality now.
Sometimes that reality will be external factors that you couldn't predict. Other times it will be okay, what have I failed to do? What have I not been doing in terms of maybe some marketing that you used to do that you kind of got complacent and stopped doing. maybe really showing up for your audience in the way that they were used to or maybe you've broken some brand promises or other things really get clear. But try to take the emotion and the judgement and the shame and the self pity out of it. Also look at areas for growth or even cost saving. So you can also increase your profit margin by cost saving. Not just always growing, but look at the growth areas for 2025 or beyond and cost saving. So are there AI tools that can help? Are there automation tools there? Is there a more efficient way to run your business? So looking at that and then looking at what are ah, the financial buffers that I should have in place for 2025.
So maybe this year kind of shook you. You're like oh, I was not ready for this. Or maybe something happened, maybe, I don't know, you had an insurance thing that you needed to deal with or maybe staff left you like high and dry and you're a retailer or like what is it that you need to have a bit more of a buffer for? So maybe you were like I had to go and get more casual stuff and there's a higher premium for them. Or maybe you, I don't know, something else that happened, like maybe you had a car accident or maybe you really need to upgrade your car or your equipment or thinking about those and thinking, okay, what does that buffer need to look like so that I feel secure going through this next year? and that buffer might take a while to build up. It may, but really taking a moment to think about, ok, do I need six months of expenses as a buffer? Do I need three months at least just to start with what does that look like for me? So spend a bit of time in that very honest, non judgmental financial reality cheque.
The last point is really to think about looking forward with hope. I know that sounds a bit cheesy but my dad used to always be like he was the most optimistic man often and he had a lot of hope always. And I said to him he had a very difficult upbringing and he had worked incredibly hard and really sacrificed his own, I don't know, like self enjoyment or ability to. I mean he travelled a lot, he was a captain on a ship but he spent a lot of time on that ship from the time he was 17 to you know, his like 40s, 50s. and really a huge part of him going there so early was that he needed to send money back home. His mum was a single parent and he needed to get his brother through school who was 10 years younger than him. So he sacrificed a lot, my dad, and then he sacrificed so much for us, his kids and his wife and everything.
And I feel like he was still very hopeful. And I used to say to him, you've gone through a lot. Like how did you not let that just get you down? And he was like, what's the point? Like what's the point of worrying? And I'm not talking down to you down like in mental health because obviously he was fortunate in not suffering from mental health, ill health a lot. But he also just had a lot of hope about things and he would say you've got to hope. You've got to always hope that things will turn around, things will get better. Because if you don't, what's the alternative that you sit there in a pity pool for yourself? Like he was always very much, maybe a bit harsh sometimes, but he'd be like, wipe your tears, go and wash your face, put a smile on, you're alive, you're healthy. and sometimes he could have maybe not done that, but I digress. A lot of the time I think his hope and his optimistic outlook really, really helped him in life. so think about what are some simple achievable goals for 20, 25. What are some things that you're already maybe working on, you've already started on that are able to be executed now? They should still stretch you a little bit, but they shouldn't be. Oh my gosh, I'm going to go from zero to hero in two seconds flat.
I'm going to grow my TikTok from zero to 300,000 followers tomorrow. We set these unrealistic goals sometimes that yes, it's exciting and everything, but it can be very defeating. If you start and you've got all this momentum and novelty and a lot of that happens in January. It's like woohoo, yay! I've got my new planner. I'm so excited. I've got my new post and my beautiful stationery and then the momentum dies off because inevitably your momentum will dip and wane and then go up and down throughout the year. so thinking about what are my achievable goals and even if it seems big, let's say you want to write a book that seems like a huge goal. Like, oh, my gosh, how am I going to get that done?
I have written two books of my own, now which make great Christmas presents, by the way, or inter your press if you want to get one. We sell them, we sign them and everything. So you can again find them at mysdailybusiness.com/shop. But you may go, okay, that's a big goal. But you could then go, ok, what's the first thing I could do to start? I could pull together a proposal. I could do some research. you could do our course, how to get your book published. That's literally just started, I think this week.
So there's still room if you want to join it. We actually only have two sessions this year, and then the next four or five will be in 2025. So it's not too late to join. You can go to mydailybusiness.com courses. but you think about these big goals and then you break them down to like, okay, what's something I can do now? I could complete the book course or I could read a book on how to write a book or whatever it is. And that's one thing. And I'm a bit closer to that goal, really. With your goals, you want to focus on what's within your control. So if you're like, oh, I'm going to become besties with Beyonce, that maybe is not within your control, because obviously that's up to Beonce who she becomes besties with.
But you could think about it from a business perspective instead of, I'm going to launch these five new categories. It's like, I'm going to launch this one new category and I'm going to do the research. And I know that we've learned XYZ from this other category collection, so we could do that ourselves. Really thinking about, what are those goals? Like, why have you got them? What are they bringing for you? What's the objective? How are you going to feel when you hit those goals and achieve them? And also really asking yourself, am I doing this for myself and the business and the staff, or am I doing it because my competitors are. Or I feel that I should. If I've been in business this long, I should be doing this as opposed to, is this something I really want? How would I feel if it's not done?
I often say that to people with their goals. Like, if you can't decide and you're trying to narrow them down, think about, if I didn't achieve this, how would I feel? So this exact podcast I wanted to launch in 2016 actually bought the intro track. I did all this stuff. And then every year I was like, you know what, I won't actually mind if we don't launch it.
And then it got to 2019 and I was like, nah, I really want to launch this. I will feel like a failure if I don't launch it. And that was just me, myself. It was not like oh, my competitors or anything. It was just, I want to do this. I've been talking about it for so long. and then we launched in 2020. So if you're finding it hard to narrow down your goals cause you don't wanna have heaps, I usually just say to people, set three, set three. It'd be really clear on what those three are because you can use them as a philtre for everything else that comes in and out of the business. So set them and then think, if I can't get to just three, if I've got like six sitting there, think about what could I cull? Which one would I least be worried about if I didn't achieve it? Also with the goals, think about how am I going to stay accountable.
Joining a group coaching programme, is it getting a business coach? Is it creating a little group with some other business minded friends that you meet up with every single month and you talk through what I'm trying to achieve, how I'm going to do it, what I'm going to do in the next month and then you stay accountable to that.
And so really the last part is really looking forward to 2025 with a hope and a positive outlook and getting excited about these goals, like really getting excited about what's to come, what's in store, what you can achieve. Like I said, my son had on his vision board this particular basketball goal which he achieved recently. And so now he's upping it and he's like, okay, where's the next level I could get to? And I don't think that we need to always be self improving all the time. But for him particularly, he's so excited about the next level because this level that he's hit, he never thought he could hit that and now he has and he's like, wow.
And I think that's given him so much more confidence. He's playing with two new teams, he's just absolutely loving it. and I really see him thriving as a person and I love that. So that's what you wanna do with your goals. They shouldn't necessarily be about anybody else. They should just be about what you want to achieve. I have a big personal goal in, ah, 2025, which is very exciting. I'm really not telling anyone. I think I might tell my husband, and that's it. But it's just for me. And really no one's gonna know whether I've hit it or not except me. I will at the end of the year and I'm really excited about that. And that is what you want to feel because we're so lucky. We're lucky to be alive. Like, I was talking to somebody yesterday.
Our friends came over and one of them had his birthday and he's 44. And I was saying, you know, he said, oh, I don't really get that excited about birthdays. And I said, you know what? You should, because you're lucky to be alive. And so many people. We've lost so many people along the way. And I lost one of my best friends when she was 21 in a car accident. And I often think on my birthday, she doesn't get to do all of these things. She doesn't get to run a business. That's really exciting. She doesn't get to meet all these people. She doesn't get to watch her kids grow up. She didn't get those opportunities.
And my goodness, you just need to look around the world at the moment and see how bloody lucky most of us are. and so, yeah, and then he said, that's really reframed it for me. I'm really gonna think about it differently because of this conversation. And he's gone through some loss himself. And I think that's something we forget. Like, we forget that it's a new year, and we're lucky to have that opportunity to do things that we want to do and have that agency and that freedom when a lot of people around the world do not. and so I think that's worth reminding yourself at this point that it's not always about, oh, I've got to make this amount of money. It's like, what fun, exciting, engaging thing do I get to do? Because I can. And how amazing and marvellous is that? Is that I'm a retailer. And you know what? I'm gonna seek out three brands that are just getting started and I'm going to have them in my shop and I'mnna mentor them in some capacity. And I'm gonna be that person that they look back and think, wow, that person really gave me a head start in my business and I'm so glad that they're in my life.
There's so much that we can all do to better the community of small business owners around us, and I'm excited about what's in store for 2025 and I'm excited to hear from you about what you have come up with as a result of this particular episode. I love making these episodes. I love helping the small business community. I love hearing from you.
So yeah, please, please don't be afraid to share this and maybe I might be the only person that you're sharing it with and that's awesome. So share away. You can always send us a dm @mydailybusiness on Instagram or just @mydailybusiness on TikTok. And again, if you want to go through this in a document format, you can find that at mydailybusiness.com/podcast/470.
I'll also be sending this upcoming Sunday something a little special in my Sunday email. So if you're not subscribed to that, definitely go on over and subscribe. You can just go to mydailybusiness.com/subscribe. And that comes out on Sunday evenings, Australian time. Thank you so much for listening. If you want to go through this in text format and the link to anything that I've mentioned, you can find that at mysdailybusiness.com/podcast/470. Thanks so much. I'll see you later. Bye.