Episode 472: Nazariy Dumanskyy of Poppy AI
In this episode you'll learn:
How Poppy AI evolved from solving the founders' own creative challenges to becoming a visual brainstorming tool that combines multiple AI capabilities with content from various platforms
The importance of doing "unscalable" things in the early stages of business growth, including personal customer service and direct founder involvement
Why building a product that solves your own problems first (founder-first approach) can lead to better solutions and authentic product development
How leveraging existing customers and community members can help scale customer service and training more effectively than hiring external staff
The value of embracing AI tools while maintaining human creativity and strategic thinking, using them to enhance rather than replace human capabilities
Connect and get in touch with My Daily Business:
Your one-stop destination for premium business tools and resources
Connect and get in touch with Nazariy Dumanskyy:
Nazariy Dumanskkyy: Every 10 minutes it was like 10,000 views, 10,000 views, 10,0000 views. And every few thousand views like more sales. And then the whole night we just got slammed with sales and we're like, “Oh my God, what is going on? How is this even possible?” We went from and we document all of this through Twitter and we document this through YouTube. We went from our month one, it was like $10,000 month two, we sold $100,000 worth of it. There was a 10x increase and that was a huge roller coaster that came with so many challenges.
Fiona Killackey: Do you love your life as a small business owner? let's be real. Sometimes we just don't. It's my hope that this My Daily Business podcast helps you regain. Little of that lost love through practical, actionable tips, tools and tactics, interviews with creative and curious small business owners, and in depth coaching episodes with me, your host, Fiona Killackey.
With more than 20 years experience in marketing, brand content and systems and having now helped thousands of small business owners, I know what it takes to build a business that you can be proud of and that actually aligns with your values, your beliefs and your hopes for the future. So much of our daily life is spent working on and in the businesses and the brands that we are creating and so it makes sense to actually love what you do. So let's get into this podcast and help you figure out how to love your business and your life on the daily.
Hello and welcome to episode 472 of the My Daily Business Podcast. Today it's an interview episode and honestly, after you listen to this, I have no doubt that you will want to jump online and figure out how you can be part of this kind of secret tool. I feel like it is a secret, but today I have a co-founder of this secret tool on. I just want to remind you that you can always find the show notes for every episode including links to anything we talk about, like the link to today's tool and you can find that at mydailybusiness.com/podcast.
So today it is an interview with a co-founder of an incredible tool that I am using every single day. I am putting so many people onto this and I feel like I can gatekeep no longer. So today I'm going to talk to the co-founder. Before we get stuck into that, we are talking about his tool which is an AI tool. Now I love AI, we've been talking about it all year. I've been working with lots of different AI tools over the last couple of years. This one in particular is just incredible. If you are interested in understanding more about AI and how it can help your small business, then check out our AI chat. It's a monthly chat for small business owners. We come together, we talk all things AI and honestly, if you are like me, I have no idea where to begin, this is the perfect place to begin. So you can find the group at mydailybusiness.com/Aichat A I C H A T. We'll link to that in the show notes as well.
The other thing I want to mention before we get stuck into today's episode is to of course acknowledge the traditional owners and custodians on these beautiful lands on which I get to meet these people and chat about everything from AI to families to all the things. And that's for me. North Warrandyte,is the Woiworung and Wurundjeri people of the Kulin Nation and I pay my respects to their elders, past and present, and acknowledge that sovereignty has never been seated, alright.
So today it's my absolute pleasure to bring you a chat that I had recently with Nazariy Dumanskkyy, also known as Naz, who is a co-founder of Poppy AI. Now, Poppy has honestly transformed so many things in my business. I don't say that lightly. There are very few tools that I absolutely could not run the business without. Now we've only been using this for a couple of months, but I have to say I can see this becoming one of those tools. And if you would like to get Poppy yourself, I would love it and be appreciative as I'm helping you learn all about it, that you would use this link. So this is an affiliate link, I have to be really transparent about that and I'm very particular about what I actually am an affiliate for. So that it's absolutely stuff I 100% stand behind. So it's https://start.getpoppy.ai/fiona so that's start https://start.getpoppy.ai/fiona . So check that out. We'll also put that into the show notes for this episode.
So I first understood what Poppy was or the potential of what it could be via TikTok. So I saw a TikTok or maybe a good friend of mine sent it to me. Either way, I fully was like, what is this? Let me try it out. Now I'm always trying out new AI tools. I'm constantly testing things, looking at it, thinking, oh, could I use that is good for my clients? Could that help us somehow, you know, automate, delegate, eliminate that sort of stuff? And this really, like, piqued my interest. I signed up and I've been an avid user ever since. I've been chatting with Naz. I think we've met three times and then we did the podcast and we'll continue to meet because he's just so open to feedback and how else could this be used? So I will let Naz and myself, we kind of have this funny conversation.
Today where we talk about how do you describe what Poppy actually is and what it can do? Because really the use cases for it are just endless. Like, every time I can think of something else that needs to be done in the business, I'm like, oh, wow! And I'm not talking just content here. I'm talking about so many other parts of the business as well.
So Naz, together with his co-founder, Rafa Quwasi, who is also the founder and CEO of Clever Programmer, has like, I think more than a million followers on YouTube. They came together to create Poppy, but as you'll hear in today's chat, they came together to do something together and it ended up becoming poppy. After a few other things that they launched, and I think they're still selling some of those, but they talk about what actually drew them into this, what did they need to be passionate about it, to keep it going, to work on it relentlessly, and to be so customer focused. And I always think it's fascinating how people get into the kind of tech space, but also what keeps them there as well, because there's lots of people who come up with apps and platforms and things, and they kind of get them up quickly and then they die just as quickly. And I really see so many people using this and that's why I wanted to have him on the podcast.
So in addition to how did you get started on this and why, we also talk about how do you scale that kind of great customer service when you know that it can't just be you and your co-founder that's talking to everyone? How do you do that and how do you do that quickly? We also talk about things like going viral and what does that mean from a systems perspective? There's so much in today's chat and I know you're going to enjoy it.
So here it is, my interview with Nazariy Dumanskky, the co-founder of Hoppy AI.
Fiona Killackey: Welcome to the podcast, Naz. How are you feeling?
Nazariy Dumanskkyy: I am doing great. How are you?
Fiona Killackey: I'm Good.I'm so excited about this chat and I'm so excited about your whole business because honestly, it is changing the game and it has helped my business massively. So many of my clients like, oh my God, stop talking about it. Because I'm just like, everyone needs on this. It's incredible. So that's awesome. Yes. Thank you for joining me and I know you're in Michigan and we'll let you get back to your evening soon, but tell us.
Nazariy Dumanskkyy: Thank you. Thank you. I'm sorry. Thank you for having me. I just want to say. Yeah, thank you for inviting me and I'm so glad that not only do I get the chance to talk to you about this, but also you love to use the product too. So I'm just super excited to talk about it.
Fiona Killackey: o no, I really, I really am. And I have so many products that I use in my business, but very few like this where I'm literally recording videos and how to use it for clients. I'm like, this is how you could use it. This is how you could use it. Just, it's amazing. Like y. I just been talking about it non stop. So I'm thrilled that you said yes. Yes. So tell us about it. Tell us about Poppy, which is the tool that I'm talking about. What is it? Why did you call it Poppy? And then you. When did you first get interested in AI? And is this the first business you've created or have you had lots before this? And this is the one that's taken off.
Nazariy Dumanskkyy: I'll start with like, what is poppy? And actually I would love to even later on have you talk about what you think is poppy is because I feel like it's. You're like the perfect customer, you know? but from my perspective at least for why we created was like, we created, Poppy in order to help people, help creators, may that be marketers, copywriters, you know, podcast owners just like yourself visually brainstorm ideas and then automate their creative workflow with AI, right?
So basically so that you can like tend x your output and like half the time that's the goal, right? And instead of like getting lost in like a bunch of research, like YouTube videos, TikTok videos, right? Instagram videos, websites, documents, you can bring all that into this visual white face and then use AI clot and JGPT to analyse it very easily and then to create actionable content out on it. So that could be like your scripts, that could be maybe a blog article, that could be a newsletter that could Be for you, for example, maybe fixing up your podcast. And when I say fix up, I mean like making an article out of your podcast, for example.
The way you thought about it is both me and my co-founders and my co-founder Rafa Kazi, me and him created this together. We create this basically initially for ourselves because we're very visual people. We're a little bit more like a neurodivergent type people where we just like to place things on a board and then have AI talk and just talk to it. With AI we hate the linear aspect of using chat GPT for us it doesn't spark creativity, it doesn't spark wanting to create. And that is always like a very big hassle. At least for us it was. Right. Which is like I want to come up with an idea but it's like how do I like piece all these different things together? We just didn't know there was nothing you can do that. It's like yeah, you got mirror where you can place things on there but then you can't use AI with that fully. Right?
Yeah, you got like ChatGPT and that's great but you can't really use YouTube videos or TikTok videos like for brainstorming. Right. We always felt constrained and my co-founder and I can go into the whole story of how he introduced his product to me and how he pissed it to me by the co-founder and I. We just kind of realised that this would be a great way to put together almost like a visual whiteboard like more together with AI which IGPT and Claud and then allow you to be able to input anything you want. Right. TikTok videos, YouTube videos, documents, websites so that use a creator can make whatever it is you want to make out of that. That is basically what part bi is.
Fiona Killackey: Oh, such like I feel like.
Nazariy Dumanskky: That and I feel like I know.
Fiona Killackey: No, no, but it's so much. This is what I get so excited about saying to people. Like it's not just cause they're like oh, it's sort of like ChatGPT. I'm like no it is not. It's like your brain meets AI. Like because we do. We're constantly getting inspiration from like I'm constantly saving into like Apple notes, this TikTok that thing. Then you're making different folders on your Instagram profile like oh, he's a folder of this inspiration and this one on TikTok and this one on YouTube and they never meet each other.
Nazariy Dumanskky: And I feel like they will come together.
Fiona Killackey: Yeah, Poppy's like the networker. Ah. Like, hey, guys, let's all come to the party together. Let's come up with the brain. And like. And it is literally all the different parts of your brain, even a conversation. I love the voice notes. I use voice notes all the time. So you can make a voice note to yourself. Like, it's just. It's incredible. Did you already work in AI? Was your business partner working in AI? Like, what were you doing before this?
Nazariy Dumanskky: Yeah, so, I mean, to go back, basically, I myself am a developer and my co-founder is also a developer and together we actually, a long time ago, we started a company, code. Well, he started a company called Clever Programmer where he taught people how to code. And then I came in, I came into that, you know, into his company on the YouTube channel. It's a funny story on how that started, by the way, and how all that came about. But when I came, we grew that your channel from 200,000 subscribers to million subscribers.
Fiona Killackey: Wow.
Nazariy Dumanskky: Yeah. Yeah. So we were doing, you know, some really great things together already building a team, selling courses. We've sold thousands, you know, like, I think thousands of people bought our courses. We had thousands of people who became developers out of our programmes, you know, and hundreds of thousands who learn from our YouTube videos to actually, like, you know, build up their resumes and get jobs as developers. And so we did do things together at this point and we were developers, so. But we weren't really introduced into AI until much later. M. And yeah, that much happened, I think. More so when ChatGPT came about. And we always want to build a product, so AI was not like our main focus initially. I'll be completely honest with you. Our main focus initially was how can we build something for ourselves, because we've always built something for other people. When you build a course, you build it for other people. You build it once and you don't use it again yourself. Your other people use it. The same from me. I used to have a software agency too. And you build software for other people also. Building software is great. We love that. He loves it. I love it. But it's for others. And then when you build it, they're the ones in control of making sure if it actually fails or succeeds. And, at some point I just kind of got tired of building things for other people. Got tired of not being able to have a product that we want to use ourselves. But two, we get to build it and actually market it and actually, have this baby grow up to be the successful baby, hopefully, you know, in the future.
And that was always our vision and dream. And so me and Kazi always had this like vision and dream that this is what we wanted to do at some point. But it was also always tough because our previous businesses were always making the money and it's what allowed us to live our lives and allowed us to pay for the bills. Think. And then one time what happened was we were in a Mastermind together.
So me and my co-founder Rafa, I call him Kaze, but his first name is Rot, but I just call him Kazi. We were Mastermind together in Austin, Texas. And we come together at least once every quarter to brainstorm some ideas to help each other out with businesses and, and help it that up with ideas. And at some point we were like, what are we waiting for? Why are we constantly talking about building something, a product and thinking there's a perfect time for it when there really isn't a perfect time? And we were like, fuck it, let's do it right? Like, what the fuck are we waiting for? And that day when we decided to actually do something about it, we booked an Airbnb to San Francisco because at that time I was living in Michigan, he was living in la. This was about six months ago, by the way. So today is like November 3rd, 2024.
So six months ago before that we booked in the Airbnb B and we're like, let's go to San Francisco and see how it is there and then see if and inspire us to build something. We booked into Airbnb the same day and then a month later we went to San Francisco, we met a few founders, we met a few developers there in San Francisco. And then it just inspired the heck out of us. We were like, we gotta do this.
Fiona Killackey: Whoa. So is it only six months old?
Nazariy Dumanskky: It's about six, yeah. It's only six months old. Yes. Well, it's actually last. It's less than six months old because six months is when we started brainstorming ideals. Yes.
Fiona Killackey: Wow, that's incredible that here we are, you're in the U.S. I'm in Australia, I'm already using it. My good friend in Amsterdam is using it. Like, honestly, I feel like Poppy, you know, maybe it'll get there hopefully. But like, I feel like it's like the next Canva. Like Canva is a tool, a very great Australian tool that will start. I started in Australia that I use pretty much daily and have been using almost daily since 2015.
And I feel like, you know, I'm just waiting for Canva to become public so we can buy stocks. But I feel like, Poppy, there hasn't been another tool besides like, you know, Google Drive or Dropbox or something that I use every day. I am looking at Poppy every day. And it is part of my business now, the same way that Canva and Dropbox are part of my business. So I think I'm just so happy to hear that. Yeah. And that you've done it so quickly. And so when you said, okay, we're going to do this together, then like, I think it's awesome that you even had the idea, let's go there. Let's just be inspired. Then how did you actually create it? Did you go, okay, these are all the problems we want solved. We would then need to sell it. How would we sell it? Like, did you sit down and kind of come up with a skeleton business model? Or how did you do it?
Nazariy Dumanskky: Yeah, yeah. So crazy enough, we had a few different ideas actually when it comes to building a product. We didn't know it was going to be Poppy AI Initially, when we came together, San Francisco, we, we were like, hey, let's just go there and figure it out from that point. Because we were always stuck at the point of like, what is the perfect idea? And then we go there. So we didn't make the idea the stopping point, but how do we build it? How did it come about?
Basically, clever programmers, which is the YouTube channel, relies heavily on used letters, very heavily. That's pretty much how the sales, where all the sales come from in terms of selling courses. You have a viewer who views a YouTube video, get something for free. And then we sell through newsletters and then that's how the business grows. Right. And we wanted to figure out a way where we're like, well, we're content creators. We make a lot of content. Why not turn that content into, let's just say you made a YouTube video and you want to turn that into just a simple article or turn that into a simple newsletter that you can send to your audience. And it started with that and it started out with just. You can input a YouTube video and then hit run and it would just pop out an article like a minute later and it'll give you like two different versions.
One is like a cleaner version and one is more like a non so cleaner version, like a longer version. And it was so bad. It was just the user experience was so bad. Like you sent this to some of our friends and like oh, they're like oh this is cool. But we used like I forgot what the tool, we used some kind of a non coding tool like one of those builders at the time to do that and it was just like super bad. We made no money from that at all. But then we actually stopped that product fully completely. Like we didn't focus on it at all.
And we tried other products. There was a product for prompt engineering, there was a product for launch, a vp which is basically a product where almost like we give you a skeleton for building your own startup software. We tried that and that's actually sold really well because remember at the time, at this point we've stopped our businesses completely.
So I had a stop agency, he had a CL programmer, we started, started business completely and we had needed money, we were running out of money and we needed to figure out something fast. So LaunchVP actually became something that made some money but the problem was we weren't really passionate about it. It was something that was like a money maker. That's great but it's like we didn't see a future in it. It's not a billion dollar company.
And when we thought of it one day, I just remember Kazi talking about this and he came up to me and I remember this day very, very well. He was like I have an idea. And he's like, you know, I hate how I don't feel creative in chatGPT or cloud AI. And where he went is he did, he used the whimsical to create like a drawing, you know and I still have the drawing by the way. It's a great drawing. How everything started and the drawing is like I forgot what it was but it's like brainstorm and make 10x more money for something like that. And then there the drawing was, a voice recording, a YouTube video, a note and it all feeds into this AI and then you can just talk to it and ask questions and then create content out of it. And you can have a script here, a script here, a script here in different places and it's all very visual and it inspired you to create. And he showed to me, he's like what do you think about this? And I looked at, I was like, oh this is so cool. That same day we started working on it, that same day we're like let's give ourselves one week to build an MVP out of this.
Fiona Killackey: Wow. And so you were so passionate that you just went straight into it, just.
Nazariy Dumanskky: Went right aight into it, well, there's nothing stopping us. It's like what? We're not really passed about the LaunchVVP stuff. We had one other product that like, we weren't really passionate about it as well and we were just constantly brainstorming, like, what's the actual thing to do? And this became like the most exciting thingus. I'm like, oh, I feel the same. Like I'm also a person like, who I like, like to put things on the board and then somehow turn that chaos into structured, you know, thoughts.
And I was like, oh, this speaks to me so well too. And then from there like day one, I found the tool that will allow us to build that canvas. We found it and that was like the starting point. And then from that day one we would have just worked nonstop and coding it for like two weeks, nonstop, every single day from like 8, from like 7am to like 12am Just going for it.
Fiona Killackey: And then how did you get the word out? Because. And I know I'm sort of putting you on the spot here. Like I saw this and I can't remember if my friend sent it to me or I sent it, her, but there was a TikTok and there was like somebody sent it to me, then someone else mentioned it, then another person sent the TikTok. Then it came up in my feed and I was like, okay, I'm going to look at this programme. And then I looked at it and then honestly, the minute I got my head around it, I was like, okay, this is like game changing. But I know that you had said that that particular TikTok blew up. So is that how you essentially started getting the word out? Or did you go to your kind of codder friends or your people, or did you go through the clever programmer YouTube audience that already existed? Like you had this thing, you're super excited about it, you're testing it, I'm assuming, and you're like, this is great, we're using it. Was it like the second month that you started getting users or was it three months in that you started getting paid users? Or how? And then when you did start getting, I'm imagining a big influx of people. Were you set up for that?
Nazariy Dumanskky: Great question. So really, really good question. so we did try out to actually go to our audience. I will say we did try that out and we completely failed on that side. We realised this product did not really go well for developers. They didn't like it. It's not made for developers. We realised because Developers, you have a cursor, which is in the IT tool to help you write code a lot faster. you have so many tools to help you write code and it's like that's not what developers were looking for. So you constantly try to sell it. But it was like one sale maybe every three days. We would do webinars. We would do so much, we would work so much to sell one. And there was at some point we were selling for a dollar.
Fiona Killackey: Yeah. Wow.
Nazariy Dumanskky: We're $30. We have some people still today who got it back then as $30 unlimited. Oh my God.
Fiona Killackey: Oh, I wish I was that person. Yes.
Nazariy Dumanskky: You know, so, so yeah, it's like at that point we were just trying to do our best. And then we tried to sell the webinars for copywriters and then we tried it, you know, for writers. And we thought that webinar was going to be the thing that we would sell everything from, but it was just very difficult. I. We would make content on a console. You would make content on YouTube. Like even though Kazi has like a million subscribers on his YouTube channel, we would pitch and yeah, we might get like a sale here and there, but that's it. It wasn't really much and we pretty much gave ourselves like three months for this product. Well, hey, if it doesn't go anywhere in three months, we're going to scrap it. And then finally something happened. I think like the beginning of month three and I think this is September, September of the, you know, beginning of September we started, I was just talking with Kazi and all of a sudden I see a notification pop up with like a sale, you know, sale. We're like, okay, that's fine, that's cool. But in like 10 minutes, like another sale.
And then like five minutes, another sale. And then like five minutes, another, another sale. We're like, oh, something is going on. So we call these people up because we know when they buy. They also put their phone number, for example. We call them up and we're like, hey, how did you find out about the product? They're like oh, I found it through this TikTok. I was like. And so I looked at it and then it's a TikTok from this girl named Sophie. And she made a video about it, about how she uses poppy AI. And it's not someone that we didn't know, this is someone that I knew. So basically, you know, I contacted her through Instagram because I saw her content. She was talking about content and I was like, hey, would you be open to checking out AOC called ppy? She's like, oh, I love this too. You know, based on your content, this looks amazing. And she's like, would you be open if you give me access for it and then I make a video and then she made a video for it. I gave her access.
And the first, we did not really do anything the first way, but the second video that she did, which she did like you later on in September, that one just randomly popped off. And then what happened was every 10 minutes it was like 10,000 views. 10,000 views. 10,0000 views. And every few thousand views is like more sales. And then the whole night we just got slammed with sales and we're like, oh my God, what is going on? How is this even possible? We went from, you know, and we document all of this on our through Twitter and we document this also through YouTube. We went from our month one or like, I guess month two, actually selling the Productilot was like $10,000. Month two, we sold $100,000 worth of it.
Fiona Killackey: Wow.
Nazariy Dumanskky: There was a 10x increase.
Fiona Killackey: Yeah.
Nazariy Dumanskky: Yeah. And that was, that was a huge roller coaster that came with so many challenges that they are.
Fiona Killackey: Yeah, because that's the thing, like people talk about. Like, we've had people on this podcast as well who are like, we've had huge success and that was great, but we didn't have the systems and the logistics in place to fulfil that success. Even though you want that and you pray for it, then when it comes, you better have your systems in place. Otherwise people get annoyed and you've got customer service. You know, we didn't.
Nazariy Dumanskky: Yeah, we did in place. We did not have a system in place. So what we did, I mean, we had to figure it out very, very, very fast. We had like day one, we did not sleep at all. the first thing we needed to do was to make sure that we can teach, you know, people how to actually use the product. Because we didn't have a great onboarding experience. So we set up a way where when you buy the product, if you schedule an onboarding call. And so me, Kazi and we had one more guy named Ammanov, also an operations guy. We would take like 50 calls a day and that's split between all of us. Basically 50 calls or onboarding calls a day. And that's like individually talking to every single person.
And it was cool because, yeah, we get to teach the product how to use the product for the customer. But then we actually get to talk and understand why people are buying this and what's the use case they're using it for. And so we learned so much from all of that. And we did that for probably like, you know, I think like two weeks. And then week two, Kazi will call me. He's like, he's like, I can't do this. He's like, he's like, I cannot do this. Like I am doing, I'm doing nothing else but onboard. And then we had to scale. Then we're like, so actually, you know, week two, I would say we had to be like, okay, let's hire an onboarding person.
Let's hire some more customer support. So we had to hire customer support. I would say, like, probably sooner we had to call higher custom support. Like day three, day four, I would say, because it was just becoming too difficult for us to manage all of it. We had to install, you know, systems like crisp, which is like what, you know, that little blue bubble on the bottom. Right. Which you can talk to then. Like a chat. Exactly, instant chat. Because usually it was just emails, you know, so that was the other thing that we had to do. And then we had to hire like, like I said, the onboarding so had people who would teach other people how to use the product. But that was also a problem. Cause it's like we don't have the time to teach people how to use like the onboarding people, you know what I mean?
Fiona Killackey: The salespeople need to get there. Ye, they need to get trained. Yes, completely.
Nazariy Dumanskky: So like we would try, like we would try to hide. One person. Didn't work out. We hired another person, did not work out really well. And then it was like, I was like, wait, why don't we go to our current customers and ask them for help? And I wrote a WhatsApp message and it was like a WhatsApp message that said, guys, we need help, please help. It was like, like like you know, basically begging for help. Like we need someone who uses poppy right now and who can also be an onboarding person. And luckily we did have a few people who applied. And then we did find two great people. You know, one of them was then, another was Rob who came in and actually helped us out with the onboardings. And they already knew bought the product as well because they've been using it for a while now, for a few days now. And so we didn't have to teach them fully and they kind of took over and then that definitely made things a lot easier at that point.
Fiona Killackey: Wow. There's so much in what you've just said. I mean there's so many ions but especially like tapping into your existing networks and your existing audience and all of that. One thing I wanted to ask is like you and I have had other chats and I just find it fascinating and one of the reasons I wanted to ask about that, you know, TikTok blowing up is because you've been so hands on with customer experience and customer Service and your WhatsApp group and you know, every time people are asking there's a quick reply. How do you see that kind of scaling in the future? Because right now it's still young. It's still you're young, your partner'young like you've got that energy and everything else but obviously you've got these new salespeople on. But how do you, and I guess in light of people listening to this, who have all sorts of types of business, how do you maintain that customer ah approach and what people really value right now when you scale?
Nazariy Dumanskky: I think right now our goal is to do the unscalable. Right now. While we're so young and you know, I've learned this a lot from Gary V. Who I listened to a lot. I don't know if maybe you've heard of him.
Fiona Killackey: Yeah, yeah.
Nazariy Dumanskky: But yeah, so I listened to him a lot and he's like scaled and unscalable and right now while we're so young, we're trying to figure out what the customer is. We want to try to talk to as many customers as possible at some point in the future. I would say when there's like millions of customers that come in and have to be taken care of. I think I will figure out a way where we can onboard them through the actual app and it's a lot more interactive right now while we're still, you know, below like a million customers. I want to say we want to be as hands on as possible and as close as possible to the customers because I feel like a lot of people, I see you in the space of startups is they don't talk to enough customers.
Nazariy Dumanskky: They don't, you know, make them feel like, okay, you know, the founders or the co-founders are there with them listening and trying to improve the product. Because it's like how can we put the product without actually knowing what the customer wants? There's a lot of things that have been improved with pop AI since you've gone on here, right? And because we listen to people, we listen to what people have to say and we constantly do it. And because we listen so much, we're able to improve the product consistently. But even we're able to better position ourselves. So our website before was very different to where now it's a lot more targeted towards like content creators, marketers, copywriters. And then the copy on that is very targeted towards people who we've talked to and who bought the product.
And so right now we're going to try as much as possible to continue to just get on these onboarding calls and to help them. And then at some point we definitely want to do it in a way where when you come in, there's a very beautiful interactive onboarding process that you go through through the actual app. And maybe we have templates as well that you can just use and then at that point you will be onboarded by, by yourself. But even then I think there's something we can do about it to make it even more interactive. Like, we've, we've tried a few different AI things where you get called by an AI, but we'll see that might be in the future.
Fiona Killackey: I mean, that's part of the reason, like I have used so many different tools in my business in years working for other companies. And when I used yours and when we had our first onboarding and I was like, oh, I'm kind of, you know, it doesn't allow me to do this. And you were like, hang on. And then you just change some code and you're like, okay, try now. And I was like, oh my God, we can suddenly use sheets in this. Like, this is incredible. and it was just so you really felt listened to where exactly? So many tools I pay monthly subscriptions to. And if you ask anything in customer service, there's just a stonewall. It's just like we don't do that, you know, and it's like, but you need to because this is where the customer is going.
Nazariy Dumanskky: We learned that a lot from, hors sales because we did a lot of community building back then too. We were doing Corusil and we had like, we had and literally groups of people within the course teaching other people, creating their own groups. So we bring a lot of that knowledge from Theo information you selling into here. And I feel like that's where it's a little bit more unique.
Fiona Killackey: Yeah, it is, it is. And you also don't just have this like a generic customer service team who may be working across five different companies. You know, it's really like poppy advocates. Even the fact that you got people from WhatsApp, that's amazing. So with AI, a lot of people I work with, so solo operators, small businesses, majority of people I work with probably, you know, less than 10 staff. I do have some outliers that have like 50 or 60 staff. But a lot of people hear about AI and really all they've heard about is ChatGPT or they are scared of AI or they think, oh, it's taking all the humanity out of, you know, my content or whatever it is. What would you say to people who. Are listening if they're worried, if they're just like, n. AI is not human, it's going to make me sound like everyone else. I don't really understand it. I've used it once and it was crap, so I don't want to use it again. And in terms of content creation, what would you say?
Nazariy Dumanskky: I would say it's the same thing as if cars came out and we went from horses to cars. It's happening and we have to get used to it and we have to learn how to use it. And yes, AI is scary. It scares me even sometimes too. Especially when Claude recently came out with their computer use. I'm not sure if you've seen that where it's yeah
Fiona Killackey: Well, they can do all the coding for you. So it's like, why do you need a web developer? Why do you need. Yeah, I've got a good friend in that space. And they're like, we'd just been talking about six months ago and they said, I think I've got about 10 years, five years maybe. And she said, I think I got two years. You know, like, it's yeah.
Nazariy Dumanskky: It's progressing very, very fast. And we might get to a point where, yeah, you know, AI will do a lot of the work that we currently do. And there are some stats. I don't, don't quote me on these stats, but I've heard it from other creators, which is like, yeah will take away about 80 million jobs in the next year or two years or so, but it will bring in 90 million jobs, different jobs, tips of jobs. And don't quote me on that. I'm just, I've heard it from a creator. So I don't know if it's correct.
Fiona Killackey: No, it's going.
Nazariy Dumanskky: Yeah, yeah, yeah. no, no, I'm not saying that. I'm saying, like, I just don't fully.
Fiona Killackey: Yeah, Don ye yeah, of course.
Nazariy Dumanskky: But yeah. So on that side of life, is it scary? Yes. Do you need to learn how to use it? Yes. Because, for example, as a developer, the reason why we were able to produce an MVP product pop AI, in like a week to two weeks was because of AI. Without it, it would have taken us months, unfortunately. Right. So what that did is I cut down our timeline from like five months to literally two weeks of development. And we were able to produce so much faster. As a result, we were able to go viral faster. As a result, we were able to hire more people faster. Right. It creates a no ball effect, I feel like. And so especially for developers, for creators, when it comes to creating with AI, it's also super important because nowadays we have creators who are using AI to be able to make more interesting content. Right. But we also have creators who are using AI to fully make the content. We have faceless channels now.
Fiona Killackey: We've done a whole podcast on faceless marketing and faceless everything
Nazariy Dumanskky: Yes and it's huge and it's ginormous. It's like there's so many people making so much money on it and there's so many people who are actually creating great content on it. And yeah, it's scary, but the way I see it is it's just an evolution of humanity that we're going to have to go through. We're going to have to learn how to use it and live with it and not be afraid of it.
Fiona Killackey: Yeah, I completely agree. We actually have an AI monthly chat and if people want to join that for small business owners, you can go to mydailybusiness.com/aichat and maybe we'll get you in there as a guest. That would be really nice.
Nazariy Dumanskky: Yes, that'd be awesome.
Fiona Killackey: Small business owners, when people think of AI, it's very clear that there's a big link. It's like, you know, thinking of electronic cars and you just think of Tesla. Like, you think of AI and often people just think of ChatGPT, What does Poppy do? Or I mean, I know this answer because I use it, but like, if someone's thinking, well, okay, they're using Claude and ChatGPT, so what else does it do that I can't already do and I'm already paying for chat. ChatGPT what would be the reason for them to come to Poppy?
Nazariy Dumanskky: I mean, I think the first part is the visual aspect of it, and then the second part is the fact that you can bring in a lot more than what ChatGPT or Claude can do, right? Yes, you can talk to ChatGPT and ask questions in a very linear fashion. But I think the way we are trying to design it is to be a one stop shop for all LLMs and a one stop shop for all creative thinking, which you can bring in like YouTube videos, TikTok videos. Because a lot of times when you think creatively you don't just ask in AI because AI has very generic knowledge. Right. About everything. But when it comes to figuring out, hey, you know, help me create a tik took video, yeah, it will use genetic knowledge. But if you actually want to create a viral TikTok video or you know, a video script that's going to get you more views, you have to potentially model it from other videos or from other TikTok videos. And so for us, our goal is to have as many inputs as possible. So you can not only use that to be able to think and brainstorm and create content visually, but to also act on that. So in the future our goal is to also add collaboration and be able to visually collaborate together with a Y, which is something I don't think it's even possible right now. But that's my, I guess generic answer. But maybe actually you can answer even better than I can because you use it so much.
Fiona Killackey: Yeah, ah, I, I think like I said before, I just think it's like everything that's going on in your brain in one spot, as much as you can document a voice note, an image, a screen grab are this, that it's like, I mean on average I used to, you know, I've worked in marketing for 23 years. There used to be this idea that you see 10,000 marketing messages a day, but 100 will break through the attention wall. So I think that it is allowing you to document all the things that you're seeing all day long.
Like you're listening to a podcast on your morning walk, you put in the link of the podcast, then somebody sends you a YouTube, you don't have time to watch it, you put the YouTube in, you do this, you do that, then you're just sending a voice note to yourself later. You put that in and then it somehow, like you said, it has all this chaos and clutter and it kind of puts it into a structured approach and you're like, o, hey, now I have somewhere to go with all of this stuff. Instead I've got all this stuff in my mind and I should be doing that and I should start a YouTube channel. And I should. And it's like, okay, now I can see some steps. I can see some steps with all the crap that's in my brain. And I even had a client recently and they're in their 50s and they said to me, what do you love about Tik? Took've been on TikTok for years. You're constantly saying how much more enjoyable it is. And I said the same thing because my TikTok feed will have true crime. This literary stuff, marketing ideas, you know, like style stu, like, it'll have all's so cool of me. Whereas Instagram, or just have the people I'm following and I don't really tend to see that much more from people I'm not following.
Whereas TikTok changed the game by being like, we know you're not just interested in marketing stuff. You're not just interested in fashion, you're interested in cooking and how to get your kid to eat more vegetables. Plus this unsolved mystery from 1989. Like, it's all the stuff. And I feel like Poppy is similar in that it's your entire brain and all the things and then helping you make structure from it.
Nazariy Dumanskky: Yeah, I mean, a lot of people have said it's like your seconds, your brain, which is, Yeah, exactly. And that's how it is for me too. Because for me, for example, even today, I was like, hey, I want to talk more about Poppy in terms of. And maybe phrase it better, because to be completely honest with you, we don't have like a proper one, you know, one sentence tagline. We're still trying to figure it out. Even after talking to so many customers. There's just so many use cases. I'm still having a hard time to be completely honest with you. But what I did was like, I brought in all the, you know, feedback from customers. I brought images of feedback from customers, terms of what they said and how the hell help them about our website. and if you did, even competitors like, hey, give me some format based on this. And I was able to think of it creatively and visually. And then that's how I came up with even how I said to you in the beginning, which is like, it's a visual brainstorming you solution to allow you to automate your creative workflow. It m came all of that I said came from Poppy directly. and it's like, I love that aspect, just throwing things and it's hard for me to do that on anything else, at least right now.
Fiona Killackey: Yeah.
Nazariy Dumanskky: So that's my thought.
Fiona Killackey: No, it is. It's fantastic. And so why'd you call it Poppy? Where did that name come from?
Nazariy Dumanskky: Oh'I'll be honest with you. Lame answer. But it just came up with, like, react to GPT different names and, you know, on the product, and it was like, poppy, you know, pop your. You know, pop your ideas to life or something like that.
Fiona Killackey: I like that. Okay. I didn't know where it was. I was like, maybe it's to do with the flower. Maybe it is. I had no idea. I had no idea.
Nazariy Dumanskky: And then even the logo. Even the logo was made by ChatGPT too.
Fiona Killackey: Oh, well, it's cool. It's a very, like, young, cool logo. And so if somebody is listening to this and they're thinking about using AI, whether it's Poppy or something else, and they're a really small team, and they're like, I didn't even know where I'd start. Like, do you have ideas for how to even get started with even understanding the capabilities of AI?
Nazariy Dumanskky: I think definitely before you even come into, like, Poppy. If you want to just start with something super simple, definitely start off. If you're talking about, like, marketers and creators, I would definitely start off with just. I would say, like, talking ChatGPTt. But actually, I'm gonna say this. Use, for example, a clot to just brainstorm different things and different ideas initially. And I say claw versus ChatGPT, because Claw is a lot better at creative work and marketing work and totally work.
Fiona Killackey: I'm constantly saying to clients, don't use ChatGPT, use Claude. I just found that even if you give. I've even shown them, I was showing my husband the other day two exact prompts to chat TBT and Claude. Claude will have such a better, more human kind of output. I don't know how to describe it.
Nazariy Dumanskky: Yes. Yes. It's like. It feels like ChatGPT was trained on some robots, you know, talking to each other, but K Claw was actually trained on human language. That's how it feels to me
Fiona Killackey: Yes. Yes.
Nazariy Dumanskky: Yeah. Like, greetings, my friend.
Fiona Killackey: Yeah, it's like, hey, entrepreneurs, what's up? Ah. With an exclamation point times five. Yes.
Nazariy Dumanskky: And it will. I'm not a big fan, so I would say there's a few ways. Yeah, you could talk to Claude. But honestly, another cool way I would say for initial creators to figure out how to talk to AI and how to use AI is think about what current problems are you facing and think about if you wanted, let's just say to talk to somebody. you want to learn about something?
Let's just say you want to create. Oh, I wanted to create a newsletter on this specific topic. Well just even though it might not be perfect, just go to Claw and like hey, create a newsletter for me on this, right? And then we'll start to give you ideas based on that. And then that's when you start to learn. And I think the best way to learn is just by using it. And then over time you realise, okay, maybe I have to provide more details for CLAU in order to be able to get a better aspect. Maybe I have to provide my tone than at that point to be able to create a better output. That's like you know, V1 I would say and then V2 I would say this is something I've been doing recently actually a lot is watching like TIK took videos on it because there's a lot of people talking, you know that talk about hey, use this prompt. Use this prompt. Use this prompt. This. This is how Claude has helped me with it. This is how he has helped me with it. This is how Poppy has helped me with this. Right?
Fiona Killackey: Yeah.
Nazariy Dumanskky: similar to the situation I would say and then use Tik took and then just follow a bunch of AI ah creators or a bunch of marketers for example people who do business. And then you'll get to learn okay, this is what I can do. This is what I can do. And at some point you will start to get the hang of it. But try to put yourself in a situation where you get to use it at least once a day.
Fiona Killackey: And so and we'll link to all of this in the show notes and we'll also link to Poppy of course. What are you most excited about when it comes to AI? Like what thrills you? And you know you're God 15 years younger than me. So you grew up with the Internet. You're grown up with phones and all of that. But what do you think is the most exciting thing that you're like whoa.
Nazariy Dumanskky: I think, I mean right now besides the aspect of like ChatGPT and maybe being able to talk to it for example and how right now it feels so human now. So for example the ChatGPT aspect when you click on the little known voice button it's like it feels like you're talking to a human being. That part excites me a lot because it feels like you can do a lot more with a lot less without you having to hire a team or try to. It becomes a little more difficult with this. It feels like it can help you build a business, it can help you start a YouTube channel and not faster than what you would normally do, for example. So I think that's the first part.
But I think what even excites me more is actually like, for example, the robot stuff and the Tesla driving, for example. Because I used to own a Tesla a while ago and there was something completely crazy about you sitting down in the car and then having to drive you to your location. And that to me is just like anything else that I've experienced. And it's like, wow, that feels like the future. More so that you're anything else to me personally at least. Right. and like seeing a car just driving to where you wanted to go and then not having any passengers because for example, I used Waymo and San Francisco, where you can sit in. You basically request a car, it comes to you, there's no driver, nothing. You just sit down, you go, were you scared?
Fiona Killackey: Will you go like, oh my God. You know, we all, I mean, I know statistically they've been proven that they have less accidents than, you know, humans, but were you, you freaked out personally?
Nazariy Dumanskky: Me? No. No.
Fiona Killackey: You were just as excited as going on a ride.
Nazariy Dumanskky: Yeah, I just felt like going for a ride. I felt very comfortable because of just how it felt like a human being was driving. Right. Without the human being there. And we all know there's sometimes drivers who are just also not the best as well. I've been in those Uber rides, so I think because I've also had a Tesla and I did, you know, the autopilot there going to Waymo was very comfortable. And I actually felt a lot better and a lot more comfortable sitting in there and being like, hey, you know, there's nobody to talk to. I could just like to relax and then just have a. Drive me to where you want it to be. and so far it has not been an issue, at least for now. Yah.
Fiona Killackey: It's just, it's just fascinating. It can actually blow your mind. My friend and I were saying we need to make T-shirts that say we'll still need cows. Because you know, when the farming machinery and everything came in, they would have gone, we won't even have cows in 100 years. It's like, we still have cows, we still need cows. Know, for now at least until everyone.
Nazariy Dumanskky: There's certain things we'll still need. Of course. Of course. And I feel like where we will come in, will just help us with those things. Right. And it will help us be more efficient, it will help us think faster, do faster. And I feel that's what everybody wants. And potentially free up your time to do what you want to do. Maybe be with family, be with friends, hang out. I feel like that's where it can help a lot.
Fiona Killackey: And so what would you say to someone who's listening to this, who's hearing this and thinking, oh, it's very inspiring, and maybe they've got an idea to start something or to even just change something in their business or offer a new part of their business, but they're thinking it's already being done. You know, like you could have thought,Claude.
Fiona Killackey: Ahead, ChatGPT ahead. You know, there's every, you know, Amazon, every big company is trying to be the next big AI thing. What would you say to someone who's like, well, that's cool. How did you just have a go and be like, you know what, we're gonna throw our hat in the ring as well?
Nazariy Dumanskky: Yeah, I think that's a tough one because you never know if it's gonna succeed or fail. and there's something really cool that I think Mark Zuckerberg or Steve Jobs said where it's like, you don't know the path going forward, you only know the looking backwards at it. And Mar Zucker said as well, which is like, you don't really know what the product is going to be in the future. You just have to start working on it. And so if you have an idea and you feel like it's solving a problem for yourself, then I feel like you should just do it. And at some point you'll get to learn what it can turn into. And this is a really cool thing that I learned from somebody. you like not kicking, for example, he talks about how to start startups and he has a great story as well and how he started his startup. And he says instead of doing a product that's like customer first, do founder first product.
And what that means is you build the product for yourself, for your own problems. Because even if it fails, let's just say, and nobody wants to use it, at least you built for yourself that you're actually using it and it solves your own problem. But you never know because other people might have that same problem too. And that's how we started with Poppy AI. As well. And any other product that we were building, it's like, how can we solve our own problem? Bo bi solved the problem of being able to throw different ideas at the board and then being able to creatively think.
Another product that was like, PR engineering solved the problem. Because I constantly kept losing prompts. I was like, I was just so sick of it. It was like, why isn't there version control for prompting? And then we built this. That tool as well, a long time ago, too, and we scrapped that product. But, yeah, I think I. The most important thing is just to start, because that was something that was preventing me. and my co-founderkhazi, from starting thinking there needs to be a perfect solution. But you don't know the perfect solution. You just have to start at it. Then at some point, as you build it and as you see people use it, you get to learn how either it takes off or you get to change it and it becomes something. Success. Success. And this is something that, like, even, for example, like, Slack came about. Right? Slack, for example, was. It was a company that was building games, and then they built an internal tool for communication, and that's what Slack became.
Fiona Killackey: Yeah. And wasn't it called, like, Depulse or something else first?
Nazariy Dumanskky: Yeah, it was like, something Varying. I forgot what the name was. But yeah.
Fiona Killackey: Yeah, it's fascinating that and so on, that it sounds like you're very, you know, you read a lot and you take in a lot and you go. And, you know, you. You just landed, got an Airbnb, met my other founders. Like, have you had mentors? Has there been a particular film you watched, a documentary, a book where you're like, oh, that changed the game for me. Or that gave me a point that I listened to, and then I. That was like, no turning back.
Nazariy Dumanskky: Yeah. Oh, yeah. I've got some great people that definitely people can listen to. No, Kinging is number one. He has a book on, like, how to start, like 48 hours. And it was great. That's awesome. And he does a few podcasts as well. Another big inspiration for us was actually a guy named Cliff White.
Weitman. Cliff Weitzman. CEO, Speechify. He's actually become our good friend, and he was a huge inspiration for us. Like, one of the biggest ones out of anybody else. Honestly. We met him because, you know, Kazi just loved his podcast. We listen to his podcasts, and he's, like, also very crazy. He has, you know, an ADHD guy who's like, crazy, just, you know, all over the place with his thoughts and everything. But also like super energetic, super driven. Started to start out back when he was like 18th, 19, loves to do parkour or gymnastics and also the same time runs a company and scales the company to millions and millions of dollars. Right. And he was a great inspiration. And when we got a call with him at some point, and our first call that we got a chance to talk to him, we saw something that really pushed us over the edge of, you know, in terms of building Poppy. And that was his product. Speechify. On the call, he was using his product every single second while he was on the call with us.
Nazariy Dumanskky: And he said, well, what actually excites you? And on the call he's like, what actually excites you to build something? What is it that you would use yourself? And that question really reframed, what should we be doing? What should we be talking about? And no, he was. There's a bunch of podcasts, with Cliff Weitmann. You definitely should. There's one with Ali Abdal and him. He did like two or three of them. Definitely listen to those because he will be a great inspiration for anybody who's trying to start a startup, honestly. And that's also Brian Chesky as well. CEO of Airbnb as well. Also love his content as well and his startup advice and what he talks about too, because, you know, yeah, I actually met him, funny enough, when I went to San Francisco, I actually met him in, in the gym. O. Wow.
Fiona Killackey: As you do. Okay. And so I'll let you go soon, but get back to your evening. But what are you most proud of so far from your journey with Poppy?
Nazariy Dumanskky: I'm proud of the fact that we stuck with it. And it's still tough to be completely honest with you. It is still difficult because you still have to consistently think about, okay, how can we now continue to get more clients and more clients and then you have to build a product and then think about marketing and customer support. There's so many different things to think about, but I'm part of the fact that we stuck with it and we didn't just give up at it when it was super, super challenging. There's a lot of people who told us, oh, you just shouldn't do it. Just a lot of people told us, do a product that's good for your current audience, which is the developer audience. But there's nothing pushing us to build something like this just didn't have it. I don't know why. And we were constantly going back and forth like, should we just scrap it? Should we not scrap it? And I'm glad that we stuck through with it. Glad that we, you know, and then also luck committed this as well, which is like we did get viral and hopefully and luckily that did bring some validation to us that this product is actually something. And now I'm just super excited about where we can go next.
Fiona Killackey: Pretty much amazing. And so on, what is coming up next for you? And also where can people connect with you and Poppy? And I'mnna be really transparent and put an affiliate link for us. Yeah, of course, in the show notes. But where can people connect with you and what's next for you and next for Poppy?
Nazariy Dumanskky: Sure. So they can connect, you know, with me or with Kazi just by going to our Instagram Naz Demansky or emailing us at Na Pop could get Poppy that AI and then Kazi, clever programmer. The real cover programmer is his Instagram handle and was next for us. Honestly, right now it's about continuing to listen to customers, building the product out as much as we possibly can. The biggest thing we're working on right now is a collaboration which is allowing people to collaborate on the same board. So being able to. Actually, yeah, there's something so exciting because like me and Cossi constantly talk about like, oh man, I want to brainstorm with you on the same board. And it's like, why, you know, when do this so badly? But it's also technically challenging at the same time. So that's super exciting. And then of course I think for us it's about how we become better leaders over the process at the same time. And that's a learning process for both me and Kazi, too. And so, that's what's next for us.
Fiona Killackey: Amazing. Well, thank you so much for this. Thank you for creating Poppy. Honestly, like I said, I'm using it every single day. I've got my new staff onto it. I can't wait for us to be able to collaborate on boards together. Yeah, it's just, it's blowing my mind what it's able to do. And also I've just scratched the surface, but it's been so. It's like having an assistant. It's like having another staff member, but a really smart one that I'm able to go, what do you think? And then, yeah, it's just incredible. Anyway, thank you, thank you so much.
Nazariy Dumanskky: Thank you so much.
Fiona Killackey: And yeah, I wish you all the best and can't wait to hear how it keeps evolving.
Nazariy Dumanskky: Thank you. Thank you so much for having me.
Fiona Killackey: Bye.
Naz, is just so, like, passionate and excited and honestly, talking to him, whether it's on this podcast or they have a great WhatsApp chat and his co-founder and all the people that are involved in Poppy, they're just so excited about what they're doing that it's contagious and you get excited by it and this chat, even this, I mean, just, yeah, I'm thinking of all these other things that I want to do in my business and just his lens and way of looking at things is really inspiring.
So thanks, Naz, for coming on and chatting, but I'd love to know what you took away from this. So you can always send us a DM @MyDailyBusiness on Instagram or just @mydailybusiness on TikTok. I'm sure you can also check out Nazariy and Rafa on Instagram. Will link to both of those in the show notes for this episode. We will also link to the Poppy AI link so that you can get into it. and yeah, I can't wait to hear what you think about it. and I'd love it if you can mention me if you do get in there because I want them to know, you know, what their marketing is doing and what's helping them get found.
So I just think it's a brilliant product and, yeah, really excited to be on it myself. So the two things that I am going to talk about, two things that stood out for me as I do in all interviews is I just love when he talked about leveraging their existing customers to train other people, like when they needed that help with customer service, when things were flying off, you know, the handle and it was like, like, oh my God, all these people wanna join, which is great and fantastic. But we cannot, you know, be able to scale in terms of the customer service and help we wanna give them. And I loved that they said, you know what, we're actually gonna go to people who love the product and we're gonna see if we can hire from that pool.
Now, often I've talked to people about getting influencers or looking for people, you know, to collaborate with our partnerships and really looking at who already knows your brand. It's so much better to get someone who loves what you do, loves your products, loves your services, to talk about you to other people and it's genuine and it comes across authentically than trying to. In this case, they were trying to hire external people for customer service and then having to train them up and everything else. So I just love that he said, you know, I was vulnerable and I went to WhatsApp and I said, guys, we need help. Like, help us, please.
And then he found some incredible people who now work for the company and are, these kind of onboarding gurus that are helping other people understand the programme and the platform and also then being able to really understand that customer feedback and sharing it with the founders of Poppy. So I love that. I love that idea of just really looking at the networks and contacts and community you already have. So often we're always chasing the new chasing out there as opposed to going, what do we already have at our fingertips? I love that so much.
The other thing I loved is just really that idea of, you know, building something that you would love, like building a product or service that you would want first. And you often hear about the gap in the market and I saw a gap for this and then I created something. It's how so many business owners start their business. And I love that you. It's a really good question to ask yourself. One, would I buy what I currently offer? And two, if you're looking to expand or build in a new offering or do something different or just start a business, really thinking about it from the perspective of would I use this? Is this a problem? Because if I'm looking for this, chances are someone else is looking for this as well. I know that I have been designing a couple of products here and have been thinking about launching them for a couple of years now, honestly. But they really do solve a problem for me and, and him saying that was just a massive reminder to, yeah, maybe put them out there because you never know who is listening, who is looking and who's wanting that same solution but doesn't know how to find it.
So, as I said, we will link to Poppy and Naz and clever programmer and all the things that were mentioned in today's podcast show Notes, which you can find for this particular episode @mydailybusiness.com/podcast472 and I just can't wait to hear what you think of Poppy, how you're using it. As I said, I think it is just incredible. I'm a paid member, I should say, so I'm not doing this as some kind of ad or anything else. I genuinely think it's an incredible tool. Everyone that I know that I've known, suggested getting on it and loving it and I just know that so many small business owners out there can benefit from it. So that is it.
There's my chat with Nazariy Dumanskky of Poppy AI. If you found this useful and you want to know more about AI, you may consider joining, our AI monthly chat for small business owners where you can just chat about what it is that you're using, how to use it, ask questions, don't feel like an idiot, no question is off limits and just have that safe community for figuring this all out together. You can join that @mydailybusiness.com/aichat that's A I C H A T. We'll link to that in the show notes as well. Thank you so much for listening. I'll see you next time.Bye.
Thanks for listening to the My Daily Business Podcast for a range of tools to help you grow and start your business, including coaching programmes, courses and templates. chec k out our shop at mydailybusiness.com/shop and If you want to get in touch. You can do that via email hello@mydailybusiness.com or you can hit us up on Instagram @mydailybusiness. You can find us on TikTok at My Daily Business or find me Fiona Killackey on LinkedIn. I look forward to connecting.
