Don't leave money on the table when there are so many ways to take it off that table. In today's episode, Fiona talks about the buyer’s cycle and shares more strategies on how you can optimize your conversion rate. Tune in!

Conversion often gets confused with sales. In today's episode, Fiona shares a quick tip about Conversion Rate Optimization (CRO). She shares tips on how you can guide people to take the action that you want them to take. Tune in!

Any kind of behavior change requires a lot of motivation, a lot of reminding yourself, and a lot of consistency. In today’s episode, Fiona talks to Dr. Gina Cleo, Founding Director of the Habit Change Institute / Assistant Professor of Habit Change. Tune in as they talk about interesting facts about habits and how it affects us!

Your branding is not just the visual elements. There is so much more to branding than that. In today's episode, Fiona talks about how important brand personality is especially in growing & making decisions as a business. Tune in!

The more knowledge you can have, the better your experience is going to be whether you do SEO yourself or whether you outsource. In today's episode, Fiona talks about what you may not know about SEO and so much more. Tune in!

Age does not determine your success, whether you're older or younger. IN today's episode, Fiona shares a couple of instances of people in their fifties and above who have started businesses. This is a reminder to everyone that it is never too late to start something. Tune in!

Go and meet. You never know what's going to happen from that. In this episode, Fiona talks to Lauren and Sophia of Leaf Supply about how they keep on top of everything as well as their own work outside of their business. They also talk about how they started, what/who influences them and so much more. Tune in!

You can find so much information in incredible books. And I think the story that Jodie goes into in this is just inspiring, no matter what type of business you have. In today's episode, Fiona shares one of the books she highly recommends for business owners. Tune in!

What message are you trying to get out there? And then what medium will you use to deliver that? In today's episode, Fiona talks about the frameworks of the four P’s and the four C’s. Tune in!

The creativity that you can see on social media is just literally out of this world. In today's episode, Fiona shared 2 quick tips to help you with IG reels. Tune in!

Focus on what is right in front of you. In today's episode, Fiona talks to Gina Tubb of Miss Ladybird Cakes about the importance of living in the moment and working on things you can control within your business. Gina also shares how photographing her beautiful cakes has helped her business and so much more. Tune in!

Whenever we watch something that's quite different from what we are doing, it always sparks imagination and creativity. In today's episode, Fiona shares a quick tip on one of the ways she stays updated with global events and inspired. Tune in!

When you share your ideas, they come to life. In today's episode, Fiona talks to Bianca Lambert of Capra Designs about her journey, tips and so much more. They also talk about how Bianca left a full-time, stable job to start her own business. Tune in!

Where are you finding your inspiration & who's inspiring you? In today's episode, Fiona talks about how to get your message out there through your brand and where she seeks inspiration as a business owner. Tune in!

If you can't find something, start it. It doesn't need to be perfect. In today's episode, Fiona talks to Sarah Thornton of The Finders Keepers. Sarah talks about her business, the challenges have they come up against, tips to business owners, and so much more! Tune in.

All books are tools. They are all vehicles of education and information inspiration. In today's episode, Fiona shares about one of the top 5 books she has recommended for the last seven years. Tune in!

In this coaching episode, Fiona shares her experience in dealing with the death of her parents and the steps she went through to move forward with her business through the use of the Buyer’s Cycle analogy.

Trigger Warning: If you're not in the headspace to deal with loss and grief, then please feel free to skip this episode. Also, if you are in a space where potentially you will need help dealing with grief, please reach out to your GP and create a mental health plan.

As business owners, we take all these photos and create all these graphics. In today's episode, Fiona shares a quick tip on how you can save or backup all of the content you are sharing on social media. Tune in!

No one's good at everything in a business. In today's episode, Fiona chats with Michael Bascetta, the Co-CEO and Co-founder of Worksmith. They talk about Michael's journey, his businesses, and how he manages to juggle work and being a father of 2 wonderful kids. Tune in!

Regardless if you are a business owner or not, this tip can help you. In today's episode, Fiona shares a tool to help us be more secure. Tune in!