In this episode, Fiona discusses what freedom means in the context of your business and personal life. This quick tip episode encourages you to reflect on how you align with the value of freedom now, rather than as a distant goal. Tune in!

In this episode, Fiona discusses the powerful tool of a competitive matrix to help business owners. Learn how to use this framework to compare your business against competitors. Tune in!

In this episode, Fiona shares an essential tip for building strong relationships. She provides actionable strategies to enhance your customer interactions and support your business growth. Tune in!

In this episode, Fiona chats with Amanda from HotHaus Glass emphasizing the importance of starting small and staying resilient. Amanda shares insights on building a brand, the creative process, and the challenges of running a business. Tune in!

In this episode, Fiona discusses the importance of having a big-picture vision for your business. She emphasizes the need to look beyond the immediate details and consider the long-term trajectory of your business. Tune in!

In this episode, Fiona talks about the importance of psychological needs in building an engaged audience and community for your brand. Discover how understanding and aligning with these needs can significantly impact your marketing strategy and business growth. Tune in!

In this episode, Fiona shares a personal experience that led to a valuable lesson about reframing tasks in business. She reconsiders what she might find tedious or enjoyable in her own business routines. Tune in!

In this episode, Fiona chats with Anthony and Sarah, two dynamic personalities behind The Altar Electric. They talk about the ever-evolving world of marketing strategy and the challenges businesses face in adapting to changing trends. Tune in!

In this episode, Fiona talks about the concept of a "cap number" and its significance in defining financial satisfaction and goals within your business endeavours. Tune in!

In this episode, Fiona talks about the importance of understanding emotional drivers in marketing to reinvigorate sales and engagement. She also discusses creating meaningful connections and driving brand loyalty. Tune in!

In this episode, Fiona talks about the insidious trend of rage-baiting in marketing and why it's counterproductive for ethical business practices. Tune in!

In this episode, Fiona chats with Radhika Mayani of Left-handesign. They talk about Radhika’s journey as an entrepreneur, emphasizing the importance of resilience, self-belief, and understanding diverse market behaviours across different territories. Tune in!

In this episode, Fiona talks about the importance of mindset shifts. She also discusses the challenges faced by individuals transitioning from previous careers to entrepreneurship. Tune in!

In this episode, Fiona talks about the common fear of being seen in business. From understanding the root of your apprehensions to taking small steps towards visibility. Tune in!

In this episode, Fiona shares five quick content ideas for service-based businesses, offering practical tips and examples to engage your audience effectively. Tune in!

In this episode, Phoebe returns as a special guest reflecting on the journey from her second-ever interview on episode 4 to now. They discuss the evolution of Sage and Clare and navigating family dynamics within the business. Tune in!

In this episode, Fiona shares quick content ideas tailored for product-based businesses. She also shares practical tips for engaging with audiences effectively. Tune in!

In this episode, Fiona talks about the valuable lessons that she learned from almost 400 episodes of her podcast. She also discusses the purpose and objectives of the podcast. Tune in!

In this episode, Fiona discusses the importance of having a training budget. She also shares her work experiences and emphasizes the need for ongoing learning and upskilling to stay competitive in business. Tune in!

In this episode, Fiona chats with the fabulous Jesse Frances from Cappuccinos and Consignment where she shares her insights on content creation, self-care, and building a business. They also talked about how Jesse's authenticity and passion shine through in her approach to style, entrepreneurship, and connecting with her audience. Tune in!